Digital Marketing
Increase new business and grow revenue
HookedOnMedia have nurtured over 40 years’ experience in digital marketing campaigns for businesses across the UK and Europe, across a diversity of industries.
Digital Marketing
Increase new business and grow revenue
HookedOnMedia have nurtured over 40 years’ experience in digital marketing campaigns
for businesses across the UK and
Europe, across a diversity of
industries
OUR EXPERTISE
SEO
PPC
Social Ad’s
Email Nurturing
Content Creation
Analytical Conversion
Choose us and get as ‘HookedOnMedia’ as we are!
We partner with companies to achieve long-term business plans.
Whether that’s global prominence for corporate enterprises or local growth for new business ventures,
we take the time to understand business plans and provide the solution.
HookedOnMedia is a limited registered company with UK offices based in Cornwall, Nottingham & London.
We have the online marketing experience & knowledge to turn all your business dreams into reality.
Our team of 11 have combined experience of over 40 years, with our technical director having over 2
5 years SEO experience alone working on SEO way before Google even existed.
Our Team Experience Includes Working On High Profile Brands Including:
Some of our partners
Search Engine Optimisation
We rank your business on the top of search engines
Our technical director has a wealth of technical SEO experience and has managed many campaigns including Black & Decker, Churchill Insurance, RAC, London Stock Exchange, Visit Cornwall, Playboy, Sky Bet, Direct Wines and many more…
We are one of the most experienced agencies in the UK, with our technical director optimising websites before Google even existed. So if you are looking to increase your rankings and traffic using strategies based around your own business growth plans, contact us today to see what we recommend.
“I’ve been working with Andrew and the HookedOnMedia team for a number of years and their no-nonsense, results-driven approach is excellent. They’ve managed to improve and reinforce our ranking position in multiple markets and languages for multiple keywords. I highly recommend them.” – Sam Wiltshire, Ontrack Data Recovery
Pay Per Click
We drive targeted traffic & generate new business from paid search.
Our managing director has agency experience managing PPC campaigns including Jaguar, Nestlé, Ebuyer, Kaplan, Mamas & Papas, Mars Drinks plus many more high-profile brands. Working in digital marketing since 2004 he and the other paid services team combine their knowledge to build high performing ads.
Every advert is tracked, so we can report back to you which phrases performed the highest based on the amount spent per click. Retargeting, image display ads, call tracking and shopping feeds are all options which can be incorporated into your paid campaigns.
“We’ve had the pleasure of working with HookedOnMedia here at The Exeter Dental Centre for over a year now. I am still impressed on a weekly basis by the depth of knowledge both Stewart and Andrew display. Their work on our pay per click, search engine optimisation, social media and website optimisation campaigns have been extremely impressive. We now gain nine times as many new patients from our digital efforts than before working with these guys. I particularly value their monthly reports which keep a keen track on spending and their efforts to drive down our cost of acquisitions by smarter use all major search engines.
The guys are honest, offer sage, clear advice and devise unique strategies on a continual basis and I cannot recommend them highly enough!” Mike Hesketh, former owner of the Exeter Dental Centre
“We’ve had the pleasure of working with HookedOnMedia here at The Exeter Dental Centre for over a year now. I am still impressed on a weekly basis by the depth of knowledge both Stewart and Andrew display. Click To Read More….
Social Advertising
We run targeted social ad campaigns that convert
Our social ads team can create compelling visuals & video to broadcast onto various social media platforms. The social ads are led by an experienced team, from project management, graphics creation to our social executive managing the performance of the campaign.
Campaigns are monitored by the hour, constantly tweaking components to ensure visibility of the ads are reaching the correct audience, generating ROI and coming in budget.
“We have been working with HookedOnMedia for years, and each year traffic and bookings are increasing. We are not technical, but we are confident enough to just leave all our online marketing in their capable hands. Our rankings for ‘fishing holidays in Cornwall’ and ‘Eurotent’ phrases are top. Click To Read More…
Content Creation & Email Nurturing
We have a team of in-house content writers, capable of adapting their creative ideas to a wide array of topics. From estate agents to university blogs there is not is topic we cannot research and write about.
Our content services are popular for blog content, and creating emails for our clients which are focused on improving conversions from people who have already expressed an interest in your service or product.
Our writers also help us with the paid ad text and can also write full website copy, so if you’re looking to build a new website, or just wish to freshen up the content, please call us for a competitive price.
We can discuss your project & your digital marketing requirements during a free no-obligation call. Simply select a convenient date & time and we’ll look forward to speaking with you.
Recent Clients Who Have Joined Us
The HookedOnMedia Difference
Our experience could be the key component to meet your business goals & ambitions. Please contact us for a free audit, proposal or just an initial discussion with our business development manager to see if we are the digital marketing agency for you.
Meet The Team
Stewart Roode
Managing Director
Andrew Thomas
Technical Director
Shaun Nunn
Social Media Executive
Jeanne Naylor
Content Manager
Xavia Smith
Client Liaison Manager
Vicki Malka
Graphic & Social Ad Designer
Lee Jackson
Business Development Manager
Mink Borwornsenee
Online Marketing Assistant
Carmen Burrell
Finance Administrator
Alistair Chatterley
Digital Account Manager
Digital Marketing Insights
Bright Local
BrightLocal is a pretty straightforward tool that’s designed to make local marketing and SEO easier. The platform works by integrating ... read more
The Importance of HARO for SEO
We live in a world where stories, voices and ideas are generated every day. The internet is home to billions of websites, giving a ... read more
How Google’s June Algorithm Update Is Affecting Businesses?
On June 2nd, 2021, Google announced that a broad core algorithm update would be rolled out in two phases. The first one starts on the ... read more
The benefits and strategy behind A/B Split Testing in digital marketing
We caught up with Stewart Roode our Managing Director on the benefits of A/B Testing Strategy, a method adopted throughout all of our ... read more
Meet The Team : Alistair Chatterley, Digital Account Manager
Amongst a busy week meeting new clients, we caught up with our new Digital Account Manager Alistair to see how he's settling into the ... read more
Update on Google’s Product Reviews – What Implication This Has On Search
Google announced its so-called Product Review algorithm update on April 8th, 2021. The update, according to Google, would reward ... read more
Why You Need a Google My Business Page?
A Google My Business page is an excellent way for any business or at least a local business to gain more visibility. It is officially ... read more
Mobile First Indexing
Over the years, Google has been working behind the scenes to make mobile-first indexing possible. The indexing algorithm is also being ... read more
Instagram As A Digital Marketing Strategy?
Many people feel as though they can’t “get” how Instagram marketing works. Others think that it is a visual-only medium that’s probably read more
Advantages of Retargeting
We have to admit, the term 'retargeting' can be misleading. To those who don’t know the meaning of retargeting, it may suggest that ... read more
Google Page Experience Update Coming In May
Most people reading this have probably heard about Google’s announcement and plan for this summer. It’s yet another update, but one ... read more
The Link Between Web Design and SEO
As professionals in the digital marketing industry, we can tell you with a great degree of certainty, that there is a definitive link ... read more
SiteGround – Recommended WP Hosting
One of the questions everybody asks and justifiably so, is: "which is the best hosting service for a WordPress site?". We see this ... read more
The Importance of Podcasting in Your Digital Marketing Strategy
The popularity of podcasting has skyrocketed in the past couple of years. Today, an increasing number of influencers, business owners, ... read more
Benefits of Heatmapping
Heatmaps or heat mapping as it is often called, is a 2D visual presentation of data or values pertaining to various metrics of a ... read more
Increase Your PPC Spend for Highly-Anticipated January Sales
One of the things you might hear as an online or even brick and mortar business is “now is your opportunity to capitalise on sales.” ... read more
Are Smart Goals Worth Tracking & Reporting?
In a nutshell, Smart Goals allows website owners to measure the most engaged visits to their site. Those visits can automatically be ... read more
An Online Xmas Shopping Boom Expected Due to COVID Restrictions
Is your online store ready for the exponential increase in shoppers? More than 70% of shoppers surveyed have said that they plan on ... read more
How Authentic Data Lists Can Rebuild Your Drowning Business
You may be familiar with the phrase "content is king," and that applies to any new and ongoing business. In this era, content is the ... read more
Comparing GTMetrix to The Google Page Speed Tool
Page Speed Tools Review: Comparing GTMetrix to The Google Page Speed Tool When was the last time you speed tested your website? If you read more
Meet the team: Hollie Gibson, Project Manager
We are excited to welcome project manager Hollie Gibson to the growing HookedOn team. Hollie has extensive SEO and PPC knowledge from ... read more
How will Coronavirus Impact Digital Marketing?
As the number of confirmed cases of coronavirus continues to rise globally, the knock-on effects for businesses and the economy are ... read more
The Power of Email Marketing
Every year, doomsayers proclaim the death of email marketing, a claim fuelled by stringent data collection regulations under the GDPR ... read more
5 Infamous Digital Marketing Mistakes (And How to Avoid Them)
Everyone makes mistakes at work sometimes – it’s just part of being human. Unfortunately, when you work for a multi-million-pound ... read more
How Does Local SEO Work
If you own a website, you have the potential to reach a global audience – great if you run a large multinational corporation that ships read more
New Year New Marketing Strategy
With the beginning of a new year, you may be thinking about whether to tweak your marketing budget or reallocate some of it to ensure ... read more
Meet the Team: Lee Jackson, Business Development Manager
We are delighted to welcome Business Development Manager Lee Jackson to the rapidly expanding HookedOn team. When he’s not explaining ... read more
Hookedon Gets Festive
A good time was had by all at this year’s office Christmas party at The Alverton Hotel in Truro, with excellent food, much merriment, a read more
Meet the Team: Carmen Burrell, Finance Administrator
Finance administrator Carmen recently joined the HookedOn team, expertly keeping the accounts up to date in our Truro office. ... read more
There’s still time to focus your festive digital marketing strategy
If you’ve started hearing Christmas carols in the supermarket it’s time to start putting your festive marketing plan into action. ... read more
Meet the Team: Vicki Malka, Graphic Designer
Our talented graphic designer, Vicki, has been making a huge impact since she joined the team earlier this year. Juggling her degree in read more
HookedOnMedia’s Digital Marketing Tips for Black Friday
The biggest retail event of the year is almost upon us and if you haven’t sorted out your digital marketing strategy it’s time to get ... read more
What Does It Mean When An Agency Is A ”Google Partner?”
Have you spotted the ‘Google Partner’ status logo on a company’s website recently but aren’t sure what it means? Being a Google Partner read more
HookedOn Gets The Adrenaline Pumping
We are lucky enough to have Adrenalin Quarry near Liskeard as a client so when the opportunity for a team day out arose, the location ... read more
How To Improve Conversion Rates For Adwords And PPC
Are you unsure what a PPC campaign might do for you? Or maybe you’ve given it a go in the past but not yielded the results you ... read more
SEO experts reveal their Google algorithm insights
The exact way in which Google determines which results show up on a search query is a closely guarded secret, and the company ... read more
Google Algorithm Insights & Tips For Small Businesses
The exact way in which Google determines which results show up on a search query is a closely guarded secret, and the company ... read more
SEO Tips For Small Businesses
Having a strong local SEO strategy is essential for small and medium-sized businesses that are looking to compete on the same terrain ... read more
Scientific Reasons Why Instagram Stories Are So Effective For Marketing
Recent scientific research has uncovered that there is a reason why we are such Instagram fiends, with the average user scrolling for ... read more
PPC vs. Social Media Marketing: Which is more effective?
With so many digital marketing options to choose from it can be difficult to know where to invest your budget for the best returns. ... read more
Meet the Team: Shaun Nunn, Social Media Executive
The HookedOnMedia team continues to grow throughout 2019 and we’re excited to welcome social media expert Shaun to our riverside office read more
SEO Trends For The Remainder of 2019
Are you looking to be ahead of your competitors when it comes to where you rank in Google? The one principal way to achieve this is to ... read more
Competitor Research & SEO – What You Need To Know
Competitor research can give you an invaluable insight into your competitors’ habits when it comes to SEO and PPC. Below, we outline ... read more
Pointers For An SEO – Friendly Blog Post
Looking to create a little extra content for your website but not sure where to start? Here are some bread and butters pointers when it read more
How To Increase Sales Using Instagram
Are you looking to sell more products using Instagram but aren’t sure how to go about it? Here are some useful pointers that will help ... read more
Mobile PPC Tips & Tricks
Anyone looking to be successful in their PPC efforts need to consider mobiles in the equation. Here are some statistics to put what read more
The Small Business Owner’s Guide To SEO: Glossary
SEO jargon getting your head in a knot? Don't panic. We've broken down some of the most important phrases and words into laymen's terms read more
Top Tips For Small Businesses Owners in 2019
Harnessing your online presence can be a challenge, especially if you’re a small business that is watching bigger businesses with ... read more
YouTube Video Advertising – Take Advantage In The Rise In Its Popularity
The world of online marketing has seen a huge rise in YouTube videos being part of digital strategy, with researchers seeing an 81% of ... read more
What To Look For When Choosing An SEO Agency
In 2019, an increasing number of businesses have a better understanding of SEO, how it can leverage their business and help them sell ... read more
Key Metrics To Track When Analysing Your Social Media Marketing
Wondering whether your social media marketing efforts are paying off? Or how to report your efforts? Here are some example of metrics ... read more
Remarketing Keywords – What Is It And How Does It Work?
Remarketing campaigns allow you to continuously engage with people who made a visit to your website but who did not make a purchase. By read more
Using Social Media Effectively For Marketing
Are you stumped when it comes to the the bread and butter of social media marketing? Don't fret, as we've given some context and advice read more
How To Keep Your Site Ranking In Google For The Rest Of 2019 – A Few Basic Do’s
Google is like a chameleon – forever in flux but keeping the same fundamental shell under all the embellishments, chops and changes. Of read more
Meet The Team: Joe De Barros, Business Development Manager
We are thrilled to welcome Joe, who has already delivered great results for HookedOnMedia and proved himself to be a valuable addition ... read more
Why An SEO Audit Important For Your Business
Any business needs to make reshuffles and changes in order to survive, not least in the shifting sands of 2019. An SEO audit is an ... read more
Best Practices: Facebook Ads
Facebook's current number of users stands at 2.27 billion and this demographic is comprised of a variety of age groups. When creating ... read more
4 Ways To Increase The Success Of Your Business’s YouTube Channel
Today, video marketing is no longer associated with glitzy and glamorous products and services such as food and drink, fashion and ... read more
3 Brands Who Dominated With Stellar Marketing Campaigns
There are a huge number of successful marketing campaigns that have taken the world by storm, but why exactly were they successful? ... read more
Guide To Linkedin For Business
Since its launch in 2003, Linkedin has served professionals, allowing them to post work histories and accomplishments throughout their ... read more
Measuring Your Instagram Stories RIO: Things To Know
Combining Instagram Insights With Google Analytics Data If you are using Instagram Stories for business, knowing how to measure their ... read more
Commonly Asked Questions About SEO
The world of SEO can be elusive and hard to explain to the layman, AKA people who are not prone to nerding out over analytics and ... read more
Google Maps & Your Business
A new survey has revealed that Google Maps is the most favoured navigation apps, with more than 67% of respondents admitting they use ... read more
A Selection Of Daily Hashtags Explained: How To Use & What Do They Mean?
Daily hashtags are popular hashtags on platforms like Twitter and Instagram, used for specific days of the week e.g ‘#Monday ... read more
How To Get The Best Out Of Instagram Stories
Over 300 million people use Instagram Stories everyday and the platform itself is the fastest growing of the year so far and indeed of ... read more
5 Questions With….HookedOnMedia MD Stewart Roode
We sat down with HookedOnMedia's Managing Director Stewart Roode to find out about trends in digital marketing in 2019 and how ... read more
The Proven Benefits of Long Form Content For Marketers
There has been a substantial amount of buzz surrounding long-form content, but what are the proven benefits and how will it help your ... read more
Developing A Social Media Video Strategy: Aligning Video Content With Your Social Media Objectives
Video is one of the fastest-growing ways of leveraging your social media presence. Below, we go through some of the ways to help you ... read more
How To Increase Your Social Media Engagement In 2019
In 2019, the world of social media marketing is more competitive than ever, and with out ever-thinning attention spans, it’s important ... read more
Useful Information For Novice Instagram Marketers
Instagram is the fastest growing social media platform out there, so it’s essential that marketers harness the audience that is ... read more
What Are The Main Benefits Of Curating Content?
Content curation is content about a specific topic, gathered from a range of sources – it is this shared with your audience and ... read more
Missed Opportunities In Marketing: 3 Of The Main Culprits
The world of marketing and promoting a business is exigent and with suggestions and tips flying at you left, right and centre from it ... read more
Meet The Team – Chelsea Porter Social Media Executive
As we move into 2019, we are joined by Chelsea Porter, the new Social Media Executive here at Hooked On Media. Chelsea will play a ... read more
Tips & Tools For Marketers: B2B Instagram Content
Instagram has taken the world by storm over the past couple of years. According to Pew Research Center, 40% of all internet users aged ... read more
New Year: New PPC and SEM Trends: Integrating Search and Social
In 2018 we witnessed significant changes with PPC; AdWords was rebranded as Google Ads (the Google Ads ‘experience’/’interface’), many ... read more
The Social Media Trends Set To Dominate in 2019
As 2018 draws to a close, its key to identify the trends that are likely to dominate in 2019 and today, we’re looking at the world of ... read more
4 Ways To Improve Your Call To Action
Are you struggling to phrase your call to actions? Or perhaps you’re not sure when to use which? Here is our useful guide on when best ... read more
How To Get Some Social Media Influencer Friends
If you’re looking to hook up with some social media influencers in order to promote your products, look no further, as we have some ... read more
5 Reasons Why PPC Is Important For Small Businesses
Firstly, what is PPC? PPC (or pay per click) is a type of internet marketing that involves advertisers paying a fee each time that one ... read more
Top 3 Social Media Trends That May Impact Your Next Campaigns
In the world of SEO and digital marketing, keeping up with emerging trends is a must, helping you to stay ahead of the pack. Here are ... read more
The Simple Steps To Successful Seasonal SEO
Although SEO is a long-term strategy, seasonal SEO is a major part of any business and should aim to work alongside your wider SEO ... read more
YouTube Now Considers ‘Engagement’ For The Platform’s Action Ads At 10 Seconds Not 30
News recently emerged that YouTube will be changing the attribution criteria for TrueView for action videos ads. TrueView for action ... read more
The local and longstanding SEO Myths That Do Not Want To Seem To Die…!
Puzzled about what's true and what isn't in the realm of SEO? We don't blame you as there are still some very common myths that clients read more
Instagram Is The Fastest Growing Social Media Platform Of 2018
Instagram has 700 million monthly active users and counting, placing it second behind only Facebook (if you exclude YouTube from the ... read more
Facebook Updates Not To Miss
Want to keep up with Facebook’s latest trends? Below are some of the most recent updates. Info & Ads feature for Pages Last ... read more
PPC Ads: How To Make Them More Memorable
Do you feel your PPC ads are too dry and drab? Read on to find out how to make them more memorable. Make them look the part ... read more
A guide to SEM & Paid Search Marketing
SEM (Search Engine Marketing) is the acronym used to describe generating website traffic by purchasing ads on search engines. Once ... read more
Top 4 SEO tools that we love here at Hooked On Media
Looking for the best SEO tools? We've hand picked our favourites here at Hooked On and shared them just for you ... read more
8 common website mistakes
Websites can be tricky things, forever needing troubleshooting and updating. Cut out the following mistakes to make your digital life ... read more
5 important SEO mistakes that blogs make
Blogging and SEO come together to get your website more rankings and place you higher in the search engine. But there are a few common ... read more
Page speed and how to improve it
Having trouble with page speed on Gzip your site? Here are a few ways to improve your page speed. Enable compression Using a Gzip, read more
Meet the team: Jeanne Naylor
Jeanne has been with Hooked On Media for just over 2 years and is responsible for crafting content for a number of clients across a ... read more
Top ideas for getting your brand across on social media
Using social media to leverage your brand isn’t an easy feat. There is no one-size-fits-all set of rules, what with all the different ... read more
June Instagram update
Instagram is officially the fastest-growing social media platform this year, particularly amongst businesses; according to Social Media read more
Meet the team – Xavia Smith
A new addition to the Hooked On team, Xavia has already made a huge impact on the company and has nothing but a positive attitude to ... read more
The SEO trends emerging half way through 2018….
June is nearly upon us, which means we’re almost half way through 2018 – time is truly flying in the fast-paced world that we live in! ... read more
Ranking factors for mobile in 2018
So you've made plenty of effort to create an effective website for your business but you've observed the surge in mobile use and need ... read more
Meet The Team: Claire Peters
A loyal and longstanding member of the Hooked On Media team, our Accounts Manager Claire is the life and soul of the office - read on ... read more
How will Brexit affect digital marketing?
Brexit: It’s a great big question for us all, unchartered territory that's way off the beaten track. After the initial cool-down ... read more
Instagram make some of their most significant changes to date….
With just over 800 million users, Instagram has become one of the most used social media platforms out there and they're about to ... read more
How To Get Your Content Noticed In The Online Ether
A thoroughly crafted content marketing campaign will achieve tangible results; according to Demand Metric, ‘content marketing generates read more
Benefits of Call Tracking for your business
Call tracking assigns a different phone number to each online and offline marketing campaign you are running; these are then forwarded ... read more
Meet the team: Jenny Jones
Our second 'Meet the team' feature is to introduce our new social media whizz Jenny Jones. With a background in graphic design, Jenny's read more
Black hat social media practices – why you should be aware
Last month, Vice magazine’s Oobah Butler reached the number 1 spot on Trip Advisor in London for a restaurant that didn’t even exist, ... read more
PPC trends to watch out for in 2018
At the end of 2018, SearchEngine Journal published the PPC predictions of 25 experts and here, we discuss some of the mot prevalent ... read more
Facebook Zero: What does Facebook’s new algorithm mean?
Firstly, what is Facebook Zero? Facebook Zero is the phrase Facebook have defined as being the new way that they talk with their ... read more
Link building – how important is it?
It may sound like a vague phrase, but 'link building', the process of gaining hyperlinks from other sites to your own, is a page 1 ... read more
Meet the team: Victoria Pomberio
The ‘Meet The Team’ feature is back, as we welcome 3 new additions, including content manager Victoria Pomberio. Victoria’s role ... read more
5 of the easiest and savviest ways to boost content and link-building efforts
Quality content and clever linking efforts will make your business perform significantly better in Google. The search engine rewards ... read more
PPC trends to watch out for in 2018
At the end of 2018, SearchEngine Journal published the PPC predictions of 25 experts and here, we discuss some of the mot prevalent ... read more
SEO in 2018 – a few things you should know….
SEO is synonymous for change and 2018 is no different - take a look at some of the emerging changes in the world of SEO for ... read more
Biggest social media trends for 2018
Social media has become one of the most dominant business tools out there and one of the most effective ways to reach the teenage ... read more
Optimising for voice search in 2018
There are different tactics when it comes to optimising for voice search as opposed to optimising for desktop searches and knowing a ... read more
Main on-site SEO problems holding back ecommerce platforms
Ecommerce is set to increase again in 2018, but what are the problems holding certain platforms back? Short/none or poor product ... read more
Building a successful content marketing strategy for SEO growth
When you solely focus on using keywords to drive your content strategy, not all of your audience’s content needs are captured in a ... read more
How the images you use on your site can change the way users see your brand
In 2017, aesthetic design in branding matters more than ever. Take the big guns like Apple, Air BnB and ZARA; Over the last decade ... read more
Top social media trends that will dominate in 2018
A new year means new trends in the world of social media marketing. Let's take a look at what will be users' priorities and what will ... read more
Why general ranking factors are dead
The ephemeral nature of SEO means that there are constantly changes that you need to embrace - an SEO consultant’s work is never done! ... read more
Some common SEO pitfalls and how to avoid them
To stay ahead in the world of SEO, it's important to be aware the obvious pitfalls to help you go out of your way to avoid ... read more
Are you picking up your office phone? Don’t miss out on vital business
Marketers cannot afford to ignore offline channels and there is no longer a difference between digital and physical. This age of ... read more
Top 10 ecommerce tips this Christmas
Online sales are set to grow to their highest this year – have you got your site Christmas-ready? Here are a few tips to convert as ... read more
The client guide to Google Analytics
So you’re paying an agency to track and analyse your SEO data so why do you need to know anything about it? It never hurts to have a ... read more
Attract more audience by publishing more than just brand-centric content
Many businesses don’t understand the benefits of creating content that isn’t directly about their brand and products. However, unless ... read more
Why bother outsourcing content/blogs?
Whatever sector you're in, fresh content will help you rank more highly in Google. Perhaps you've tried writing content yourself but ... read more
The ‘Do’s’ for Twitter
Using Twitter for business can be an intimidating prospect, particularly with the volume of mixed information out there in the online ... read more
Quick-fire Guide to Social Advertising
Social advertising has become a key part of digital marketing and changed the way we consume adverts online. Here are a few things to ... read more
Pay per click predictions for remainder of 2017
We are well into the second half of 2017 - with this in mind, we're taking a look at some of the emerging predictions in the world of ... read more
Changing your SEO strategy when your business needs change….
The world of SEO is in constant flux and all businesses should be looking to keep an ear to the ground and ride this wave of change - ... read more
4 pointers that digital marketers need to know about social media marketing
By 2018, a whopping 69% of all internet traffic will be video-orientated and though video being used in marketing is nothing new, the ... read more
3 SEO myths to leave behind
There are many misconceptions surrounding SEO, born from the fact that digital marketing is constantly evolving (even this is an ... read more
The price of SEO – explained
SEO is a difficult service/concept/thing to quantify! Most people will find it far easier to send out a mail chimp to potential clients read more
Importance of choosing a Google Partner agency
Becoming a Google partner is not easy and an agency must fulfil a number of steps before qualifying. Being a Google partner means an read more
Table 6 – Marketing In Cornwall
With thanks to Pirate FM and the Penventon Park Hotel for our invite & putting this together, a great evening, all marketing ... read more
3 predictions in the world of SEO
Keeping up with the SEO trends is essential in 2017. SEO is in a constant state of flux and needs to be continually maintained in order read more
Voice search and SEO
When you research into who is using voice search, why they’re using it and where they’re using it, it is clear that there is an impact ... read more
Things to consider: SEO
The internet is the realm we all use to look for new services and products and with this in mind, internet searches are a great way to ... read more
Who ought to optimise content – copywriters or SEOs?
There is a lot of overlapping across the two disciplines but can you rely on your SEO exec to also be your content marketer or indeed ... read more
Getting the best out of images in CMS systems
Loading speeds have become super important over the last few years - this is one of the elements most responsible for users staying on ... read more
Getting your brand across in your content
No matter what sector you’re in, you’re going to want to establish a strong voice for your brand, which is where content writing comes ... read more
How has Facebook been used by parties in the 2017 snap election?
Facebook now has 37.7 million users across the UK. It’s safe to say that social media has never played as big a tt in ... read more
Meet The Team – Social Media Exec Charlotte Sams
Introducing our newest team member Charlotte Sams as Social Media Exec - lover of music and comfort at work! Best thing about read more
A flexible approach to SEO to make it work
SEO is an ever-changing territory – a bit like the stock market! A good ranking in Google is not something that you can neglect once ... read more
How can Call Tracking help your business?
Your business's incoming and outgoing phone calls can provide you with valuable information about your marketing goals.... Get ... read more
The importance of analytics in social media
Today, it feels like there isn’t an area of business that isn't tracked and monitored with a view to achieving better results every ... read more
6 benefits of PPC for smaller businesses
PPC (Pay Per Click). Search engines such as Google and Yahoo allow businesses and individuals to purchase listings in their search ... read more
How to deliver user-friendly mobile content in 2017 with the help of Search Console
The importance of effective mobile optimisation is illustrated by the following things: The number of people browsing on their mobiles read more
What is Twitter used for in business?
In 2017, many more businesses across every sector are embracing the power of Twitter and social media in general but there are still ... read more
Why basic SEO principles are not enough in 2017
We are all, always trying to save money where we can in business – its no secret! However, one of the crucial areas businesses negate ... read more
Hooked on Media at Cornwall Business Show!
We had a great time exhibiting at the Cornwall Business Show in Wadebridge last Thursday. The show has become an important date in the ... read more
Think social media isn’t relevant marketing for your business sector? Think again….
Do you feel that your business isn’t worthy of social media because your product might not be the most creatively-focused or ... read more
Overview of the updates in Facebook: January – now 2017
Facebook and social media platforms are now essential for expanding your audience and 2017 will see some changes that could benefit ... read more
Mobile marketing trends in 2017
The number of active mobile devices around the world surpassed the number of humans on the planet in 2014. Personal ... read more
Survey concludes users want more ‘answers, fewer search results'
As we edge into 2017, the gradual rise in people using the voice feature on their phone will continue to surface, though many of still ... read more
Survey concludes users want more ‘answers, fewer search results’
As we edge into 2017, the gradual rise in people using the voice feature on their phone will continue to surface, though many of still ... read more
Content writing trends to watch out for in 2017
Remaining up-to-date with the content market trends of the hour is an essential part of staying ahead of your competition and ... read more
Hooked On Media is Hiring – Social Media Manager – Work With Us In Truro
Are you experienced in Social Media Management? Then here at HookedOnMedia, we are looking for YOU! We are currently on the search ... read more
It’s more than just about keywords…..
Google has done a lot of work in trying to find ways to understand more about user intent behind a search. Google has evolved from ... read more
Our Digital Marketing Predictions for 2017
A new year brings new opportunities for the likes of SEOs, digital marketers and businesses and 2017 is set to be the year of ... read more
Meet the team….Nikki Lange
[vc_row][vc_column][vc_column_text] We’re delighted to welcome Project Manager Nikki to our ever-growing team. Nikki is a talented and ... read more
Instagram Hits Over 600M Users
Over the past 6 months Instagram has been updating with a steady stream of new features, in line with these updates, over 100 million ... read more
How to Write an Awesome (SEO Friendly) Blog Post
You know the drill, content is king. But getting down copy doesn't come easy for everyone, especially when trying to please the SEO ... read more
3 Social Media Trends That Will Own 2017
The fast paced world of social media is an ever-changing one. From virtual reality to changing the game to new social channels popping ... read more
Have you seen Google's new iOS app?
As we step into 2017, Google isn't scared of throwing something new at us, and their new iOS app is filled more features than ever ... read more
Have you seen Google’s new iOS app?
As we step into 2017, Google isn't scared of throwing something new at us, and their new iOS app is filled more features than ever ... read more
Watch: Google 2016 Recap
It's that week between Christmas and New Year where all we do is eat cheese, wonder what day it is and painfully get through the rest ... read more
What we Searched for in 2016
We don't need to tell you that 2016 has been a bit of a year; Brexit, Bowie, Rickman and the hottest year since records began are just ... read more
Google now Fluent in Emoji
Tweet @Google an emoji, and you will get a reply which include a pun, GIF, and a link to local search results relevant to your ... read more
3 SEO Trends to Watch out for in 2017
The world of SEO is an ever-changing and evolving one, and with the start of a new year comes a change of tides. It's all about staying read more
Google Testing Images in Sitelinks
Both Google and Bing have been playing with image extensions for years. Google gave them a shot in 2013, before scrapping the idea ... read more
Google Maps adds real-time updates for venues
As the holiday season is ebbing nearer, frantic shopping in busy town centres and cities is imminent. Google knows all about this, and ... read more
Google Search Console Undergoing Maintenance
Last week, Google confirmed that they are performing infrastructure updates to Google Search Console. They have said that these updates read more
Twitter introduces 2 new direct message features
It would seem that Twitter is determined to be leaders in customer service, and of late have been updating their customer service ... read more
Facebook Launches Own Version of Snapchat Lenses
Facebook has started rolling out its version of Snapchat lenses, called Masks. The social network has started to add the feature to its read more
Mobile Search is New Priority for Google
Google will soon be splitting search results index into two separate versions for mobile and desktop, with mobile being updated much ... read more
Penguin 4.0 rollout now complete!
You may have heard us banging on about the new Penguin update, and, well, we're at it again. This time though, we're bringing tidings ... read more
People sharing less personal information on Facebook
Looking back on Facebook's feature, "On This Day," it bores me to see just how boring I was 9 years ago. Several updates a day on what ... read more
Google updates Penguin for the Last Time
After almost two years of waiting, Google finally updates the Penguin Algorithm. It's the fourth major Penguin release, making it ... read more
All you need to know about Twitter's new relaxed character count
On Monday, Twitter finally stopped counting photos, videos, polls and quoted tweets against the standard 140 character limit. However, read more
All you need to know about Twitter’s new relaxed character count
On Monday, Twitter finally stopped counting photos, videos, polls and quoted tweets against the standard 140 character limit. However, read more
Was there a Google algorithm change last week?
Although Google has been downplaying last week's major fluctuations as "normal", we (and the rest of the SEO community), beg to ... read more
Remember! Widget Links are Against Google Webmaster Guidelines
Yesterday, Gooogle issued a warning to webmasters to remind them that links within widgets are against Google Webmaster ... read more
August Industry Update
The sun is still out in full force here in Cornwall and sunburn and freckles are rife at HookedOn HQ. With attention now away from the ... read more
July Industry Update
You could be mistaken for thinking that we’ve somehow time-travelled back to the 90s this month - what with Pokemon making a comeback, ... read more
June Industry Update
Summer has arrived, which means the spring cleaning and New Year shakeups have all been swept under the doormat, giving us a little ... read more
May Industry Update
Spring is busting out the big-guns here in Cornwall, and summer is definitely creeping in with sunny days, the first festivals of the ... read more
Meet our team – Kirsty Drummond
This month's edition of 'Meet the team' features our social media whizz Kirsty Drummond. Best thing about ... read more
April Industry Update
Google have had a little bit of a clear out this month and have dropped an old SEO favourite from its features and penalised bloggers ... read more
Meet our Team – Stewart Roode
Continuing on from last month's 'Meet the Team' feature, this month we're meeting co-owner of HookedOnMedia Stewart Roode. 1. Best ... read more
March Industry Update
As we’re writing this month’s update, it’s quite apparent that spring is well on its way to Cornwall - the sun is shining, flowers are ... read more
Earned media vs Paid media
Knowing how to explain the difference between earned, paid and owned media can be tricky! We’ve explained it in layman’s terms ... read more
February Industry Update – Let's Get Social
Well here we are again, the second of 2016’s Industry Updates from us here at HookedOnMedia! This month it’s been all-go on the social ... read more
February Industry Update – Let’s Get Social
Well here we are again, the second of 2016’s Industry Updates from us here at HookedOnMedia! This month it’s been all-go on the social ... read more
Google To Stop Showing Ads Within the Right Hand Side Of Search Results
After initial tests started back in 2010 it is now rumoured Google is stop displaying ads on the right-hand side of the search results. read more
Meet Our Team…..Andrew Thomas Feature
Hello from our team! Over the next few months we'll be introducing you to the different members of our team here at ... read more
Premier league new recruits at Hooked on Media…..
We may be nearly done and dusted with January, but with the cold winds of February and March looming over us, winters in Cornwall can ... read more
January Industry Update
Wow! The first month of 2016 is coming to a close and it’s already shaken up the world of the web with Google throwing algorithm ... read more
What to Learn from Google Integrating Panda into its Algorithm
As we're sure you’ve heard if you keep half an eye on any digital marketing journals or websites, Google have integrated Panda ... read more
Optimising your website for smartphones – the future
2015 showed us there was concrete statistical evidence that more of us now browse the net on our smartphones or devices than on a ... read more
Top Metrics for SEO Reporting
Everyone has their own style and every agency likes to go about this a bit differently, but the fact remains that the core metrics that read more
Social Advertising Trends to Watch in the Coming Year
Working for many years as digital marketing experts in SEO, we’ve seen a number of dramatic changes in both technology and social media read more
5 business-savvy ways to get the best from Facebook
1. Create shareable content that is likely to get people excited. If you’re incessantly posting tiny snippets or huge bulky bits of ... read more
How to Increase Your Website's Trust Factor
Trust is a huge part of what makes something successful online - and a defining factor in why people may choose your business over ... read more
How to Increase Your Website’s Trust Factor
Trust is a huge part of what makes something successful online - and a defining factor in why people may choose your business over ... read more
6 Outdated Internet Trends Best Forgotten
We’ve all seen them come and go - the outdated internet trends that everyone at the time thought would revolutionise the way we ... read more
Why Traditional Journalism Matters for SEO
Amongst SEO practises, the depth and level of knowledge we’re expected to have as practitioners has grown exponentially over the last ... read more
What is Google Alphabet and What does it Mean?
Google Alphabet is something we’ve heard of for a while now, but there’s probably still some misunderstanding as to how it all works ... read more
5 things to remember about local search engine optimisation
Ensuring you bear in mind local searches is as vital as it ever has been within SEO these days, and it’s worth spending a bit of time ... read more
How to become a better communicator when working in SEO
There’s no denying it - us SEOs are as guilty as anyone when it comes to ‘getting on with the job’ and neglecting to look at the world ... read more
Tools to Successfully Monitor Social Media Campaigns
Keeping up to date and monitoring campaigns of any size in marketing has always been important. In an online world however, it is ... read more
Why Outreach Matters
Blogging outreach, and forming relationships between bloggers and people who work in the same industry as you is a vital part of ... read more
Why responsive design matters
In digital marketing and web optimisation circles in recent months, it’s almost inevitable that you will have heard of responsive ... read more
Avoiding common SEO mistakes
It isn’t hard to get SEO wrong - numerous words and countless blog posts could be written about the many pitfalls of the web ... read more
April Radio Roundup
Not only was there a Google algorithm update during April, but there were many digital changes and things to discuss on our visits to ... read more
Five tips to prepare for April's Google algorithm update
As promised in our March Radio Roundup, we're going to delve a little deeper into this month's Google algorithm update. So what ... read more
Five tips to prepare for April’s Google algorithm update
As promised in our March Radio Roundup, we're going to delve a little deeper into this month's Google algorithm update. So what ... read more
March radio roundup
It's been a big month in the world of SEO news, from the beginnings of a ranking update at the weekend to the announcement of a ... read more
Introducing our new Content Manager!
Our workload has expanded greatly over the last few months, so we thought it would be a good idea to get someone in to help manage our ... read more
How to manage your social media when your business is closed
Whether it’s in the evening or at the weekend; it is still important to make sure your social media accounts are active if you are out ... read more
5 SEO New Year’s resolutions from HookedOnMedia
We are almost a week into the New Year and with many of us getting back into the swing of things, now is the ideal time to look at your read more
Preparing your website for Cyber Monday
Cyber Monday is an online shopping haven where shopper can bag themselves a bargain online. This usually takes place on the ... read more
How your business can benefit from those social sales tools
With Christmas just one month away, this is the time many of us think about making a start on that Christmas shopping list.This read more
Penguin 3.0 – Should You Be Concerned?
As the nights start to draw in and with Christmas fast approaching, we witnessed a new Penguin update. SEO The biggest SEO update for read more
Is the penguin a trick or treat for your business?
A week before Halloween, Google announced that they have started rolling out the long awaited Penguin 3.0 algorithm, with a number of ... read more
Google conversion rates and Online marketing considerations for a new website or a re-brand and Bounce rates
A conversion rate is a trackable event and will differ depending on your clients circumstances which can include; Sales, enquiries, ... read more
Panda returns – What affect will this have on your website?
It’s the start of Autumn and we are starting to see a few end of year changes being rolled out. Most noticeably the Panda ... read more
A day in the life as a content and social media executive
September marks the start of a new term, which means new beginnings maybe you, your family members or your friends are starting a new ... read more
HookedOnMedia become regulars on the recently launched Pirate 2 Business Hub
HookedOnMedia directors Andrew and Stewart have recently become regulars on the new Pirate2 Business Hub. The team will be offering ... read more
Google Authorship Is Dropped
This month’s digital news is relatively quiet apart from news that Google ended its three-year experiment with Google Authorship, but ... read more
Writing smart PPC ads for smart phones
People using mobile phones for browsing the internet is on the increase with consumer brands expected to spend around $36 billion on ... read more
HookedOnMedia make their radio debuts on the Pirate FM 2 Business Hub
Nervous, excited and walking into the unknown describes how the team was feeling when we walked into our local radio station to take ... read more
Pigeon Update Taking Effect In The US
The biggest update is the news in July of the Pigeon update which has been rolled out in the US which should give the UK some ideas on ... read more
Pigeons are on their way to the UK
Google’s pigeon update has flown into the US allowing SEOs in the UK the chance to see how this will affect our clients here in the UK ... read more
The relationship between online and offline PR
As the digital world evolves, the team at HookedonMedia envisage PR and SEO to emerge as one big happy family. However, many ... read more
June Industry update
The month of June saw a few changes being made; most importantly the Panda update which saw press release sites and eBay hit ... read more
How often should you post on social media channels?
Almost every business post updates to social networking channels on a daily basis with some more than once a day but how often should ... read more
What does Panda 4 mean for your website?
May 2014 witnessed the fourth Panda update with well known companies like eBay and digitaltrends losing out, so what does this ... read more
Rich Snippets and Google Knowledge graphs
Since the launch of the Google Knowledge graph in 2012 Semantic search has changed the way that search engines display ... read more
SEO industry update for April
We are already quarter of the way through the year and already we have seen a number of changes which include read more
Importance Of Posting Quality Content Regularly
What is quality content? With Google Panda updates getting strict with guest posting a number of websites have been forced to up their read more
AdBirds for Adwords, New 'ad format'
Google today have launched a new ad format within the Adwords centre - we're seeing this in the UK: "A new ad format that takes your ... read more
AdBirds for Adwords, New ‘ad format’
Google today have launched a new ad format within the Adwords centre - we're seeing this in the UK: "A new ad format that takes your ... read more
SEO Industry Update March 2014
SEO industry update for March 2014 So far this year we are already seeing a number of changes within the SEO world. This month we saw ... read more
Facebook & Twitter Offer New Advertising Opportunities
Facebook Offer A Brand New Range Of Targeting Options There have been a large number of complaints about the limited audience ... read more
Facebook & Twitter Offer New Advertising Opportunities
Facebook Offer A Brand New Range Of Targeting Options There have been a large number of complaints about the limited audience ... read more
Google Offer Guidance Regarding Digital Advertising & Infinite Scrolling
Google Page Algorithm Update Those of you who take a direct interest in digital marketing may remember that Google opted to introduce a read more
Google Offer Guidance Regarding Digital Advertising & Infinite Scrolling
Google Page Algorithm Update Those of you who take a direct interest in digital marketing may remember that Google opted to introduce a read more
Google Invest In Artificial Intelligence & Remove Rich Snippets
Google Buy Into Artificial Intelligence Representatives of the world's largest search engine have long considered it a priority to ... read more
Google Invest In Artificial Intelligence & Remove Rich Snippets
Google Buy Into Artificial Intelligence Representatives of the world's largest search engine have long considered it a priority to ... read more
SEO Predictions For 2014
Those of you who've been keeping up with the Hooked On Blog will understand that 2013 was a year of immense digital change. Google ... read more
Helpful Information About Google Penalties & Advertising Opportunities
Matt Cutts Provides Information Regarding Google Penalties It is known that some webmasters have spent months attempting to recuperate read more
Helpful Information About Google Penalties & Advertising Opportunities
Matt Cutts Provides Information Regarding Google Penalties It is known that some webmasters have spent months attempting to recuperate read more
Twitter Officially Introduce Retargeted Advertisements
Digital marketeers had great cause for excitement this week as Twitter declared the launch of retargeted advertisements enabled by ... read more
Google Plan To Improve Webmaster Tools & Use Location Tracking Technology
Google Open To Suggestions For Improvement Google engineer Matt Cutts has posted a blog inviting web site owners to make suggestions ... read more
Google Plan To Improve Webmaster Tools & Use Location Tracking Technology
Google Open To Suggestions For Improvement Google engineer Matt Cutts has posted a blog inviting web site owners to make suggestions ... read more
Google Update Of Interest To App Developers & Mobile Users
Google Indexes App Content Google have made the decision to allow Android users the opportunity of accessing app content directly from read more
Google Update Of Interest To App Developers & Mobile Users
Google Indexes App Content Google have made the decision to allow Android users the opportunity of accessing app content directly from read more
Major News About Google Banner Advertisements
Google Opts To Feature Banner Advertisements Those of you who've been involved in search engine marketing for some time may remember read more
Google Is Challenged By Bing & The Privacy Campaigners
Recommendations To Be Featured Alongside Google Adverts It is quite usual to ask friends and family members for advice regarding ... read more
Google Is Challenged By Bing & The Privacy Campaigners
Recommendations To Be Featured Alongside Google Adverts It is quite usual to ask friends and family members for advice regarding ... read more
New Bing Logo & Google Hummingbird
Google Have Launched The Hummingbird SEO experts across the world were shocked to discover that Google introduced a brand new update ... read more
New Bing Logo & Google Hummingbird
Google Have Launched The Hummingbird SEO experts across the world were shocked to discover that Google introduced a brand new update ... read more
Google And Bing Focus On Links
Webmasters May Download Enhanced Backlink Reports Google have received a number of complaints about the backlink reports generated via read more
Innovations Made By The Major Search Engines
Personalised Results For Google Users People who make use of the full range of Google utilities will be able to enjoy a personalised ... read more
Comprehensive Articles & Keyword Optimisation
Google Choose To Feature In Depth Articles Google have taken a number of steps to reward the production of high quality content in ... read more
Comprehensive Articles & Keyword Optimisation
Google Choose To Feature In Depth Articles Google have taken a number of steps to reward the production of high quality content in ... read more
Rolling Panda Algorithm & Piracy Update Of Interest To The Online Community
Google's 10 Day Panda Update You might remember Matt Cutts announcing that algorithm updates are to be made over a series of days in ... read more
Google Adwords Vouchers 2013
Looking for Google Adwords vouchers? If you're looking to start a new campaign to drive additional targeted traffic to your site then ... read more
Rolling Panda Algorithm & Piracy Update Of Interest To The Online Community
Google's 10 Day Panda Update You might remember Matt Cutts announcing that algorithm updates are to be made over a series of days in ... read more
Updates Regarding Adwords Recognition And Google Voice
Search Engine Users Fail To Recognise Paid Listings There has been some debate regarding the efforts that search engine providers make ... read more
Google Update Enhanced Campaigns & Webmaster Guidelines
Advertisers With Enhanced Google Campaigns May Add Sitelink Descriptions Google introduced enhanced adwords campaigns in February of ... read more
Google Update Enhanced Campaigns & Webmaster Guidelines
Advertisers With Enhanced Google Campaigns May Add Sitelink Descriptions Google introduced enhanced adwords campaigns in February of ... read more
Google Updates & Bing Features On The New Siri
Google Concentrate On The Removal Of Webspam The majority of website owners and searchers will be happy to hear that Google are ... read more
Google Updates & Bing Features On The New Siri
Google Concentrate On The Removal Of Webspam The majority of website owners and searchers will be happy to hear that Google are ... read more
PPC: Google Adwords – Image Extensions Beta
Google are currently testing out image extensions for Adwords ads - this currently applies to the top positioned ad - click on the ... read more
Assessing The Impact Of Google's New Penguin
Google Penguin 2.0 – The Next Generation Those of you who've been reading the Hooked On blog for some time may well have noticed that ... read more
Assessing The Impact Of Google’s New Penguin
Google Penguin 2.0 – The Next Generation Those of you who've been reading the Hooked On blog for some time may well have noticed that ... read more
Matt Cutts Tells The World About Google's Plans – Another Penguin On The Horizon
Details Of Google's Summer Schedule Matt Cutts, official Head Of Webspam at Google, has just outlined a series of steps which will be ... read more
Matt Cutts Tells The World About Google’s Plans – Another Penguin On The Horizon
Details Of Google's Summer Schedule Matt Cutts, official Head Of Webspam at Google, has just outlined a series of steps which will be ... read more
Mobile Page Speeds Getting Faster – Google's Report Across Devices
Page Loading Times Decrease On Mobiles & Desktops As a keen online marketeer you might be aware that Google takes account of site ... read more
Mobile Page Speeds Getting Faster – Google’s Report Across Devices
Page Loading Times Decrease On Mobiles & Desktops As a keen online marketeer you might be aware that Google takes account of site ... read more
Mixed Publicity For Bing & Google
Google Users Can Map Their Worlds An increasing number of people have come to rely upon Google maps in recent years. They print ... read more
Mixed Publicity For Bing & Google
Google Users Can Map Their Worlds An increasing number of people have come to rely upon Google maps in recent years. They print ... read more
Mobile Ad Spend Rockets In The UK
The IAB's (Internet Advertising Bureau) annual digital spend report is out, key stats from the report: - Mobile now accounts for 10% ... read more
New Google Places For Business Dashboard – Edits Will Go Live Faster
A quick round up of the ever evolving Google Places service, on April 3rd Google launched a new look & feel for their Google places read more
Google News Of Interest To Marketeers
Swedish Word Removed After Pressure From Google The Swedish authorities have been forced to discard the word 'ungooglebar' from a ... read more
Google Updates On The Horizon
Penguin & Panda Updates Expected A number of fascinating discussions have been held at the American SMX West Conference over the ... read more
Google Takes A Tough Stance On The Purchase Of Links
Flower Sellers Penalised By Google Google have made it quite clear that they will not tolerate the mass purchase of links as a means ... read more
Google Advice Regarding Online Reviews And Link Disavowal
Google Pays Attention To Online Reviews An update to Google's spam detection algorithms was announced recently. Apparently this update read more
Google Introduce Enhanced Adwords Tool
Advertisers who have used PPC campaigns to win new customers may be interested in a new Adwords utility. It has been designed to give ... read more
Legal Action Taken Against Google
Google Being Sued By Apple Users A group of 12 Apple users have alleged that Google abused their privacy rights during 2011 and 2012. ... read more
Major Announcement Regarding Facebook
Big Problem Solved By Facebook? Mark Zuckerberg caused a great deal of conjecture by inviting bloggers and journalists to an important read more
SEO Forecasts For 2013
If you've been keeping up with the Hooked On Media blog posts then you'll know that 2012 has been a pretty eventful year. Google have ... read more
Online Marketing And The Dominance Of Social Media
Google Report On Successful Smartphone Marketing The technology experts at Google have just released a report on how to maximise the ... read more
Bing Guide Their Users & Campaign Against Google
Microsoft Claims That Shoppers Are Being Scroogled It was only a couple of months ago that Microsoft launched their 'Bing It On ... read more
Bing Guide Their Users & Campaign Against Google
Microsoft Claims That Shoppers Are Being Scroogled It was only a couple of months ago that Microsoft launched their 'Bing It On ... read more
The Educational And Legal Role Of Google
Google Is The First Choice Research Tool For Students Before the arrival of the internet students turned to textbooks, journals and ... read more
Link Disavow Tool Released By Google
Google have made a number of attempts to crack down on black hat SEO techniques and unethical web site promotion strategies over the ... read more
Matt Cutts Reveals Impact Of Google Updates
Exact Domain Name Update Takes Effect In a recent Google update the search engine weighting given to exact match domain names was ... read more
Google Focus On Keywords & Sitelinks
Google's Latest Algorithm Update In The News Online copywriters and journalists have long been required to integrate important ... read more
Google Focus On Keywords & Sitelinks
Google's Latest Algorithm Update In The News Online copywriters and journalists have long been required to integrate important ... read more
Bing & Baidu Aim To Increase Market Share
Americans Prefer Bing To Google Representatives from Bing recently carried out a blind testing experiment on 1,000 American citizens. ... read more
Bing & Baidu Aim To Increase Market Share
Americans Prefer Bing To Google Representatives from Bing recently carried out a blind testing experiment on 1,000 American citizens. ... read more
Smartphone Ecommerce 103% Increase In Last 12 Months
Shoppers Go Mobile The online marketing experts at Monetate have published a detailed report revealing some fascinating facts about ... read more
Google Changes Are Having A Positive Impact
Google Is The Number One Brand According To Impact Media Value Google has zoomed back up to the top of the Media Value charts after ... read more
Facebook Won't Challenge Google, For The Time Being
Facebook Aren't Factoring Web Search Into Their Short Term Plans Facebook's Director of Engineering, Lars Rasmussen, has teased the ... read more
Facebook Won’t Challenge Google, For The Time Being
Facebook Aren't Factoring Web Search Into Their Short Term Plans Facebook's Director of Engineering, Lars Rasmussen, has teased the ... read more
Large Overhaul As Google Places Is Replaced By Google Plus Local
Local Change Affects Business Listings As part of their sustained effort to engage web users, Google have opted to replace Google ... read more
Big News For Search Engines & Social Networks
Google Reacts To Censorship Requests Google have just released their biennial transparency report, which highlights the types of ... read more
Big News For Search Engines & Social Networks
Google Reacts To Censorship Requests Google have just released their biennial transparency report, which highlights the types of ... read more
Mixed Fortunes For Major Companies & Google Shopping Changes
Google To Cash In On Shopping Platform Any online merchants who sell their wares via Google, may be shocked to hear that the search read more
Mixed Fortunes For Major Companies & Google Shopping Changes
Google To Cash In On Shopping Platform Any online merchants who sell their wares via Google, may be shocked to hear that the search read more
Websites Frozen Out By The Google Penguin: Your Monthly SEO Update
The Penguin Causes A Flap Google, the world famous search giant, has introduced a number of algorithm changes designed to push sites read more
Google Focus On The Eradication Of Webspam: Your Monthly SEO Update
Webmasters With Black Hats Beware Ever since the inception of search engines such as Excite and Altavista back in the mid 1990s, a ... read more
What Has Venice Got To Do With SEO? – Our Monthly Round Up
It's All About Localisation “We launched a new system to find results from a user’s city more reliably. Now we’re better able to ... read more
Google Search – Plus Your World
Is this Google's Biggest Shake-up For Years? http://googleblog.blogspot.com/2012/01/search-plus-your-world.html " We’re transforming ... read more
SEO content strategy – growing your visits by 300% in a single year…..
Allocate time to lower-difficulty subjects The optimum you want is high search volume and value with low difficulty, though not all of read more
Personal relationships encouraged by Geofencing - Having a personal bond with customers is one of the biggest developments in marketing read more