Quality content and clever linking efforts will make your business perform significantly better in Google. The search engine rewards businesses that make a conscious and organic effort to link build, so start right here with 5 of the easiest ways to achieve this….

Broken links

Websites change, shut down, change owners and get purchased for black-hat tactics. In some cases, websites may be redirected as a result of a rebrand or acquisition. In these types of cases, the previous owners won’t take the time to let everyone who is linking to them know about the changes. Unfortunately this will result in a 404. Make sure you scan all the outbound links on your website – tools such as Screaming Frog can help you do this.

 

Responsive design

Responsive design is not presently a ranking signal for desktop search though it is a ranking signal for mobile search which accounts for a big portion of search traffic today.

Responsive design helps to pave a positive user experience and has a huge role in converting users into leads and customers – a value that stretches beyond SEO.

 

Page speed

It is no secret that most websites load painfully slowly on mobile devices presenting problems for 2 reasons:

Page ranking will be a ranking factor for mobile search in July 2018  – From Google’s Zhiheng Wang and Doantam Phan:

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.’

Page speed is already a factor where user experience is concerned and cutting corners will not do you any favours. Get yourself a clean foundation on which to build necessary functionality and design whilst also emphasising page speed. Use WordPress and enlist the help of a web developer to help you put together a simple and effective back end to your site which will deliver.

 

If you would like more information about the services we offer here at Hooked On, please do not hesitate to contact us.