Firstly, what is PPC? PPC (or pay per click) is a type of internet marketing that involves advertisers paying a fee each time that one of their ads receives a click, as the name suggests. Search engine advertising is arguably the most popular form of PPC, allowing advertisers to bid for ad placement.
It works for low ranking websites
Even if you’re not quite where you want to be in the search engine in terms of SEO, a PPC campaign can help your website fall into a position amongst high ranking websites.
Campaigns are bespoke/work with any budget
You choose the breadth and budget of your campaign, which makes PPC advertising ideal for small business and indeed any business. Here at Hooked On Media, we can analyse your campaign for profitability in real time, so you’ll remain within budget and costs won’t spiral out of control. Even if you’re looking at spending a small amount on PPC, it can make a difference to your online presence.
PPC creates brand awareness
PPC places you in front of your target audience, even if they don’t click on your ad, they still see your ad. Sure, it may be hard to see the tangible results from this pointer, but building brand credibility by making your own luck in ways like this will leverage your business in the long term.
As opposed to traditional advertising, PPC offers you a variety of information about the people who are expressing interest in your product. You have the ability to see what they are interested in and when they may have lost interest along the way if applicable. Metrics like profitability, ROI and click through rates are also easy to measure.
If you would like more information about starting a PPC campaign with us here at Hooked On Media, please do not hesitate to contact us.