Analytics & Conversion

Analytics & Conversion Included Within Our Strategies

The purpose of our online marketing campaigns is to ensure your business is gaining the maximum return on investment.

Analytics, conversion analysis, and our proprietary monthly reports are essential ‘tools’ that provide the information and facts on whether the campaign is behind or ahead of schedule.

FREE monthly reports

Dedicated Liason Manager

Over 30 years experience

Analytics

At the start of each campaign, we will ensure that your analytics is set up correctly, as part of the campaign we will install or provide instructions for your developer to install the code we provide. It is critical this is in place, as it demonstrates overtime that our campaigns are working for you.

The analytics can be a bit daunting to some, so we pull this into our easy to read monthly management reports which you will receive each month.

In-Depth Analytics

If your marketing team requires a more in-depth review of analytics, we can provide more bespoke one-off reports to suit requirements, but we usually find our monthly report are adequate for most clients.

Analytics will show how your website is performing, covering important information such as traffic to the website, how long a person visited the page/site. If they immediately left the website without clicking deeper into the website plus many other snippets of information for us to run your campaigns with the utmost success.

Proprietary Reporting

Our reputation is based on driving increased business to our clients. Our monthly bespoke reporting is essential, as it shows the client the overall performance of the campaign.

Business Decisions From Our Reports

From the reports, business decisions can be made & internal questions answered:

– Increase / decrease spends
– Invest more into channels which drives the most business

Data To Digest

– Traffic & conversions
– Ranking progress & search volumes for target phrases
– Top PPC performing Ads
– PPC ad spend & conversions
– Call tracking
– Social reporting

New Strategies & Directions From Us

User behaviour changes over time. SEO, PPC, and other online marketing techniques change. Our reporting will help identify potential opportunities and pitfalls, so we can react as and when required.

Conversion Optimisation

From working on 100’s of campaigns we have naturally built up the skills to physically see if a website should convert to a sale/booking/ or other types of event naturally.

We will recommend adjustments during the campaign. It is not always wise to make changes at the very start, we like to analyse and increase the traffic for a couple of months and then make calculated changes.

Conversion Changes

Some changes can be as simple as making your telephone number more prominent or changing the colour of a click here buttons. Other changes could include making a form field change if we find users are leaving during the form completion process – there are many scenarios, but we investigate all options.

As an additional paid service, we can also run conversion optimisation software during the campaign, heatmaps, AB testing, and other methods.

Keeping Your Online Marketing Campaign Ontrack

Both analytics and the conversion optimisation are there for us to make strategic decisions during the campaign. We will not hesitate if we feel the existing strategy is not working, or going off track.

Delighted With The Results…

We have worked with Hooked On Media for the past 2 years and have been delighted with the results. HookedOnMedia have been able to place us on the first page of Google for many of our target key phrases.

With this, and a considered PPC campaign, the Hotel is competing not only with the more established hotels in the area, but also with OTAs, whose marketing spend is massive. Both in terms of relationship support and end results,
I would highly recommend HookedOnMedia to anyone looking for a greater online presence.

Lee at Hotel Sunnyside

Delighted With The Results…

We have worked with Hooked On Media for the past 2 years and have been delighted with the results. HookedOnMedia have been able to place us on the first page of Google for many of our target key phrases.

With this, and a considered PPC campaign, the Hotel is competing not only with the more established hotels in the area, but also with OTAs, whose marketing spend is massive. Both in terms of relationship support and end results,
I would highly recommend HookedOnMedia to anyone looking for a greater online presence.

Lee at Hotel Sunnyside

Delighted With The Results…

We have worked with Hooked On Media for the past 2 years and have been delighted with the results. HookedOnMedia have been able to place us on the first page of Google for many of our target key phrases.

With this, and a considered PPC campaign, the Hotel is competing not only with the more established hotels in the area, but also with OTAs, whose marketing spend is massive. Both in terms of relationship support and end results,
I would highly recommend HookedOnMedia to anyone looking for a greater online presence.

Lee at Hotel Sunnyside