Analytics & Conversion
Analytics & Conversion Included Within Our Strategies
Analytics, conversion analysis, and our proprietary monthly reports are essential ‘tools’ that provide the information and facts on whether the campaign is behind or ahead of schedule.
Analytics
At the start of each campaign, we will ensure that your analytics is set up correctly, as part of the campaign we will install or provide instructions for your developer to install the code we provide. It is critical this is in place, as it demonstrates overtime that our campaigns are working for you.
The analytics can be a bit daunting to some, so we pull this into our easy to read monthly management reports which you will receive each month.
In-Depth Analytics
Analytics will show how your website is performing, covering important information such as traffic to the website, how long a person visited the page/site. If they immediately left the website without clicking deeper into the website plus many other snippets of information for us to run your campaigns with the utmost success.
Proprietary Reporting
Our reputation is based on driving increased business to our clients. Our monthly bespoke reporting is essential, as it shows the client the overall performance of the campaign.
Business Decisions From Our Reports
From the reports, business decisions can be made & internal questions answered:
– Increase / decrease spends
– Invest more into channels which drives the most business
Data To Digest
– Traffic & conversions
– Ranking progress & search volumes for target phrases
– Top PPC performing Ads
– PPC ad spend & conversions
– Call tracking
– Social reporting
New Strategies & Directions From Us
User behaviour changes over time. SEO, PPC, and other online marketing techniques change. Our reporting will help identify potential opportunities and pitfalls, so we can react as and when required.
Conversion Optimisation
From working on 100’s of campaigns we have naturally built up the skills to physically see if a website should convert to a sale/booking/ or other types of event naturally.
We will recommend adjustments during the campaign. It is not always wise to make changes at the very start, we like to analyse and increase the traffic for a couple of months and then make calculated changes.
Conversion Changes
Some changes can be as simple as making your telephone number more prominent or changing the colour of a click here buttons. Other changes could include making a form field change if we find users are leaving during the form completion process – there are many scenarios, but we investigate all options.
As an additional paid service, we can also run conversion optimisation software during the campaign, heatmaps, AB testing, and other methods.
Keeping Your Online Marketing Campaign Ontrack
Both analytics and the conversion optimisation are there for us to make strategic decisions during the campaign. We will not hesitate if we feel the existing strategy is not working, or going off track.