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March 31, 2019
The world of SEO can be elusive and hard to explain to the layman. For this reason, we’ve put together a list of…
March 24, 2019
A new survey has revealed that Google Maps is the most favoured navigation apps, with more than 67% of respondents admitting they use…
March 15, 2019
Daily hashtags are popular hashtags on platforms like Twitter and Instagram, used for specific days of the week e.g ‘#Monday Motivation’. The chances…
March 7, 2019
Over 300 million people use Instagram Stories everyday and the platform itself is the fastest growing of the year so far and indeed…
February 28, 2019
We sat down with HookedOnMedia's Managing Director Stewart Roode to find out about trends in digital marketing in 2019 and how HookedOnMedia is…
February 19, 2019
There has been a substantial amount of buzz surrounding long-form content, but what are the proven benefits and how will it help your…
January 30, 2019
In 2019, the world of social media marketing is more competitive than ever, and with out ever-thinning attention spans, it’s important to know…
January 14, 2019
The world of marketing and promoting a business is exigent and with suggestions and tips flying at you left, right and centre from…
January 5, 2019
As we move into 2019, we are joined by Chelsea Porter, the new Social Media Executive here at Hooked On Media. Chelsea will…
December 21, 2018
Instagram has taken the world by storm over the past couple of years. According to Pew Research Center, 40% of all internet users…
December 21, 2018
In 2018 we witnessed significant changes with PPC; AdWords was rebranded as Google Ads (the Google Ads ‘experience’/’interface’), many new campaign types, features…
By szihz December 13, 2018
As 2018 draws to a close, its key to identify the trends that are likely to dominate in 2019 and today, we’re looking…
December 6, 2018
Are you struggling to phrase your call to actions? Or perhaps you’re not sure when to use which? Here is our useful guide…
By szihz November 5, 2018
Firstly, what is PPC? PPC (or pay per click) is a type of internet marketing that involves advertisers paying a fee each time…
By szihz October 30, 2018
In the world of SEO and digital marketing, keeping up with emerging trends is a must, helping you to stay ahead of the…
By szihz October 21, 2018
Although SEO is a long-term strategy, seasonal SEO is a major part of any business and should aim to work alongside your wider…
By szihz October 13, 2018
News recently emerged that YouTube will be changing the attribution criteria for TrueView for action videos ads. TrueView for action ads are designed…
By szihz October 6, 2018
Puzzled about what's true and what isn't in the realm of SEO? We don't blame you as there are still some very common…
September 30, 2018
Instagram has 700 million monthly active users and counting, placing it second behind only Facebook (if you exclude YouTube from the equation). With…
September 23, 2018
Want to keep up with Facebook’s latest trends? Below are some of the most recent updates. Info & Ads feature for Pages Last…
September 12, 2018
Do you feel your PPC ads are too dry and drab? Read on to find out how to make them more memorable. Make…
September 4, 2018
SEM (Search Engine Marketing) is the acronym used to describe generating website traffic by purchasing ads on search engines. Once upon a time,…
August 23, 2018
Looking for the best SEO tools? We've hand picked our favourites here at Hooked On and shared them just for you below! Majestic…
August 16, 2018
Websites can be tricky things, forever needing troubleshooting and updating. Cut out the following mistakes to make your digital life easier. Testimonials aren’t…
August 7, 2018
Blogging and SEO come together to get your website more rankings and place you higher in the search engine. But there are a…
June 30, 2018
Having trouble with page speed on Gzip your site? Here are a few ways to improve your page speed. Enable compression Using a…
June 21, 2018
Jeanne has been with Hooked On Media for just over 2 years and is responsible for crafting content for a number of clients…
June 12, 2018
Using social media to leverage your brand isn’t an easy feat. There is no one-size-fits-all set of rules, what with all the different…
June 3, 2018
A new addition to the Hooked On team, Xavia has already made a huge impact on the company and has nothing but a…
May 30, 2018
June is nearly upon us, which means we’re almost half way through 2018 – time is truly flying in the fast-paced world that…
May 21, 2018
So you've made plenty of effort to create an effective website for your business but you've observed the surge in mobile use and…
May 13, 2018
A loyal and longstanding member of the Hooked On Media team, our Accounts Manager Claire is the life and soul of the office…
May 3, 2018
Brexit: It’s a great big question for us all, unchartered territory that's way off the beaten track. After the initial cool-down post-Brexit vote,…
April 30, 2018
With just over 800 million users, Instagram has become one of the most used social media platforms out there and they're about to…
April 21, 2018
A thoroughly crafted content marketing campaign will achieve tangible results; according to Demand Metric, ‘content marketing generates 3 times more leads than most…
April 13, 2018
Call tracking assigns a different phone number to each online and offline marketing campaign you are running; these are then forwarded to your…
April 3, 2018
Our second 'Meet the team' feature is to introduce our new social media whizz Jenny Jones. With a background in graphic design, Jenny's…
March 31, 2018
Last month, Vice magazine’s Oobah Butler reached the number 1 spot on Trip Advisor in London for a restaurant that didn’t even exist,…
March 22, 2018
Firstly, what is Facebook Zero? Facebook Zero is the phrase Facebook have defined as being the new way that they talk with their…
March 15, 2018
It may sound like a vague phrase, but 'link building', the process of gaining hyperlinks from other sites to your own, is a…
March 6, 2018
The ‘Meet The Team’ feature is back, as we welcome 3 new additions, including content manager Victoria Pomberio. Victoria’s role includes writing detailed…
March 5, 2018
Quality content and clever linking efforts will make your business perform significantly better in Google. The search engine rewards businesses that make a…
February 28, 2018
At the end of 2018, SearchEngine Journal published the PPC predictions of 25 experts and here, we discuss some of the mot prevalent…
February 22, 2018
SEO is synonymous for change and 2018 is no different - take a look at some of the emerging changes in the world…
February 13, 2018
Social media has become one of the most dominant business tools out there and one of the most effective ways to reach the…
February 4, 2018
There are different tactics when it comes to optimising for voice search as opposed to optimising for desktop searches and knowing a little…
January 30, 2018
Ecommerce is set to increase again in 2018, but what are the problems holding certain platforms back? Short/none or poor product descriptions Short…
January 23, 2018
When you solely focus on using keywords to drive your content strategy, not all of your audience’s content needs are captured in a…
January 14, 2018
In 2017, aesthetic design in branding matters more than ever. Take the big guns like Apple, Air BnB and ZARA; Over the last…
January 7, 2018
A new year means new trends in the world of social media marketing. Let's take a look at what will be users' priorities…
December 30, 2017
The ephemeral nature of SEO means that there are constantly changes that you need to embrace - an SEO consultant’s work is never…
December 21, 2017
To stay ahead in the world of SEO, it's important to be aware the obvious pitfalls to help you go out of your…
December 13, 2017
Marketers cannot afford to ignore offline channels and there is no longer a difference between digital and physical. This age of digital connectivity…
By szihz December 6, 2017
Online sales are set to grow to their highest this year – have you got your site Christmas-ready? Here are a few tips…
November 25, 2017
So you’re paying an agency to track and analyse your SEO data so why do you need to know anything about it? It…
November 17, 2017
Many businesses don’t understand the benefits of creating content that isn’t directly about their brand and products. However, unless you are an internationally-known…
November 10, 2017
Whatever sector you're in, fresh content will help you rank more highly in Google. Perhaps you've tried writing content yourself but can't quite…
October 16, 2017
Social advertising has become a key part of digital marketing and changed the way we consume adverts online. Here are a few things to consider…
September 28, 2017
We are well into the second half of 2017 - with this in mind, we're taking a look at some of the emerging…
September 14, 2017
The world of SEO is in constant flux and all businesses should be looking to keep an ear to the ground and ride…
September 6, 2017
By 2018, a whopping 69% of all internet traffic will be video-orientated and though video being used in marketing is nothing new, the…
August 27, 2017
There are many misconceptions surrounding SEO, born from the fact that digital marketing is constantly evolving (even this is an understatement!), so it can…
August 18, 2017
SEO is a difficult service/concept/thing to quantify! Most people will find it far easier to send out a mail chimp to potential clients…
August 9, 2017
Becoming a Google partner is not easy and an agency must fulfil a number of steps before qualifying. Being a Google partner means…
August 8, 2017
Keeping up with the SEO trends is essential in 2017. SEO is in a constant state of flux and needs to be continually…
August 8, 2017
With thanks to Pirate FM and the Penventon Park Hotel for our invite & putting this together, a great evening, all marketing discussions…
July 25, 2017
When you research into who is using voice search, why they’re using it and where they’re using it, it is clear that there…
July 18, 2017
The internet is the realm we all use to look for new services and products and with this in mind, internet searches are…
July 12, 2017
There is a lot of overlapping across the two disciplines but can you rely on your SEO exec to also be your content…
June 28, 2017
Loading speeds have become super important over the last few years - this is one of the elements most responsible for users staying…
June 14, 2017
No matter what sector you’re in, you’re going to want to establish a strong voice for your brand, which is where content writing…
June 8, 2017
Facebook now has 37.7 million users across the UK. It’s safe to say that social media has never played as big a tt…
June 7, 2017
Introducing our newest team member Charlotte Sams as Social Media Exec - lover of music and comfort at work! Best thing about…
May 23, 2017
SEO is an ever-changing territory – a bit like the stock market! A good ranking in Google is not something that you can…
May 15, 2017
Your business's incoming and outgoing phone calls can provide you with valuable information about your marketing goals.... Get to know your customer…
April 26, 2017
Today, it feels like there isn’t an area of business that isn't tracked and monitored with a view to achieving better results every year…
April 26, 2017
PPC (Pay Per Click). Search engines such as Google and Yahoo allow businesses and individuals to purchase listings in their search results and…
April 17, 2017
In 2017, many more businesses across every sector are embracing the power of Twitter and social media in general but there are still…
April 16, 2017
We are all, always trying to save money where we can in business – its no secret! However, one of the crucial areas…
April 11, 2017
We had a great time exhibiting at the Cornwall Business Show in Wadebridge last Thursday. The show has become an important date in…
March 28, 2017
The number of active mobile devices around the world surpassed the number of humans on the planet in 2014. Personal relationships…
March 28, 2017
Facebook and social media platforms are now essential for expanding your audience and 2017 will see some changes that could benefit your business…
March 28, 2017
Do you feel that your business isn’t worthy of social media because your product might not be the most creatively-focused or ‘interesting’ in…
February 22, 2017
As we edge into 2017, the gradual rise in people using the voice feature on their phone will continue to surface, though many…
February 20, 2017
Remaining up-to-date with the content market trends of the hour is an essential part of staying ahead of your competition and maintaining your…
February 15, 2017
Are you experienced in Social Media Management? Then here at HookedOnMedia, we are looking for YOU! We are currently on the search for a…
February 13, 2017
Google has done a lot of work in trying to find ways to understand more about user intent behind a search. Google has…
February 3, 2017
A new year brings new opportunities for the likes of SEOs, digital marketers and businesses and 2017 is set to be the year…
February 1, 2017
[vc_row][vc_column][vc_column_text] We’re delighted to welcome Project Manager Nikki to our ever-growing team. Nikki is a talented and passionate cake-maker and salsa enthusiast! Best…
January 27, 2017
Over the past 6 months Instagram has been updating with a steady stream of new features, in line with these updates, over 100…
January 20, 2017
You know the drill, content is king. But getting down copy doesn't come easy for everyone, especially when trying to please the SEO…
January 13, 2017
The fast paced world of social media is an ever-changing one. From virtual reality to changing the game to new social channels popping…
January 6, 2017
As we step into 2017, Google isn't scared of throwing something new at us, and their new iOS app is filled more features…
December 28, 2016
It's that week between Christmas and New Year where all we do is eat cheese, wonder what day it is and painfully get…
December 16, 2016
We don't need to tell you that 2016 has been a bit of a year; Brexit, Bowie, Rickman and the hottest year since…
December 9, 2016
Tweet @Google an emoji, and you will get a reply which include a pun, GIF, and a link to local search results relevant…
December 2, 2016
The world of SEO is an ever-changing and evolving one, and with the start of a new year comes a change of tides.…
November 25, 2016
Both Google and Bing have been playing with image extensions for years. Google gave them a shot in 2013, before scrapping the idea…
November 22, 2016
As the holiday season is ebbing nearer, frantic shopping in busy town centres and cities is imminent. Google knows all about this, and…
November 17, 2016
Last week, Google confirmed that they are performing infrastructure updates to Google Search Console. They have said that these updates may interrupt and…
November 4, 2016
It would seem that Twitter is determined to be leaders in customer service, and of late have been updating their customer service tools.…
October 28, 2016
Facebook has started rolling out its version of Snapchat lenses, called Masks. The social network has started to add the feature to its…
October 25, 2016
Google will soon be splitting search results index into two separate versions for mobile and desktop, with mobile being updated much more frequently…
October 20, 2016
You may have heard us banging on about the new Penguin update, and, well, we're at it again. This time though, we're bringing…
October 12, 2016
Looking back on Facebook's feature, "On This Day," it bores me to see just how boring I was 9 years ago. Several updates…
September 30, 2016
After almost two years of waiting, Google finally updates the Penguin Algorithm. It's the fourth major Penguin release, making it Penguin 4.0, and…
September 23, 2016
On Monday, Twitter finally stopped counting photos, videos, polls and quoted tweets against the standard 140 character limit. However, this does not mean…
September 19, 2016
Although Google has been downplaying last week's major fluctuations as "normal", we (and the rest of the SEO community), beg to differ. The…
September 9, 2016
Yesterday, Gooogle issued a warning to webmasters to remind them that links within widgets are against Google Webmaster Guidelines. The post, published on…
August 26, 2016
The sun is still out in full force here in Cornwall and sunburn and freckles are rife at HookedOn HQ. With attention now…
July 29, 2016
You could be mistaken for thinking that we’ve somehow time-travelled back to the 90s this month - what with Pokemon making a comeback,…
June 29, 2016
Summer has arrived, which means the spring cleaning and New Year shakeups have all been swept under the doormat, giving us a little…
June 2, 2016
Spring is busting out the big-guns here in Cornwall, and summer is definitely creeping in with sunny days, the first festivals of the…
May 18, 2016
This month's edition of 'Meet the team' features our social media whizz Kirsty Drummond. Best thing about HookedOnMedia? The guys here make…
April 28, 2016
Google have had a little bit of a clear out this month and have dropped an old SEO favourite from its features and…
April 7, 2016
Continuing on from last month's 'Meet the Team' feature, this month we're meeting co-owner of HookedOnMedia Stewart Roode. 1. Best thing about HookedOnMedia?…
March 29, 2016
As we’re writing this month’s update, it’s quite apparent that spring is well on its way to Cornwall - the sun is shining,…
March 2, 2016
Knowing how to explain the difference between earned, paid and owned media can be tricky! We’ve explained it in layman’s terms below. Earned…
February 26, 2016
Well here we are again, the second of 2016’s Industry Updates from us here at HookedOnMedia! This month it’s been all-go on the…
February 19, 2016
After initial tests started back in 2010 it is now rumoured Google is stop displaying ads on the right-hand side of the search…
February 12, 2016
Hello from our team! Over the next few months we'll be introducing you to the different members of our team here at HookedOnMedia.…
February 1, 2016
We may be nearly done and dusted with January, but with the cold winds of February and March looming over us, winters in…
January 26, 2016
Wow! The first month of 2016 is coming to a close and it’s already shaken up the world of the web with Google…
January 19, 2016
As we're sure you’ve heard if you keep half an eye on any digital marketing journals or websites, Google have integrated Panda…
December 28, 2015
2015 showed us there was concrete statistical evidence that more of us now browse the net on our smartphones or devices than on…
December 16, 2015
Everyone has their own style and every agency likes to go about this a bit differently, but the fact remains that the core…
December 7, 2015
Working for many years as digital marketing experts in SEO, we’ve seen a number of dramatic changes in both technology and social media…
December 1, 2015
1. Create shareable content that is likely to get people excited. If you’re incessantly posting tiny snippets or huge bulky bits of texts…
November 20, 2015
Trust is a huge part of what makes something successful online - and a defining factor in why people may choose your business…
November 10, 2015
We’ve all seen them come and go - the outdated internet trends that everyone at the time thought would revolutionise the way we…
October 27, 2015
Amongst SEO practises, the depth and level of knowledge we’re expected to have as practitioners has grown exponentially over the last few years…
October 20, 2015
Google Alphabet is something we’ve heard of for a while now, but there’s probably still some misunderstanding as to how it all works…
September 24, 2015
Ensuring you bear in mind local searches is as vital as it ever has been within SEO these days, and it’s worth spending…
September 17, 2015
There’s no denying it - us SEOs are as guilty as anyone when it comes to ‘getting on with the job’ and neglecting…
August 26, 2015
Keeping up to date and monitoring campaigns of any size in marketing has always been important. In an online world however, it is…
August 20, 2015
Blogging outreach, and forming relationships between bloggers and people who work in the same industry as you is a vital part of digital…
July 30, 2015
In digital marketing and web optimisation circles in recent months, it’s almost inevitable that you will have heard of responsive design and the…
July 23, 2015
It isn’t hard to get SEO wrong - numerous words and countless blog posts could be written about the many pitfalls of the…
April 30, 2015
Not only was there a Google algorithm update during April, but there were many digital changes and things to discuss on our visits…
April 10, 2015
As promised in our March Radio Roundup, we're going to delve a little deeper into this month's Google algorithm update. So what exactly is…
March 24, 2015
It's been a big month in the world of SEO news, from the beginnings of a ranking update at the weekend to the…
March 2, 2015
Our workload has expanded greatly over the last few months, so we thought it would be a good idea to get someone in…
January 14, 2015
Whether it’s in the evening or at the weekend; it is still important to make sure your social media accounts are active if…
January 7, 2015
We are almost a week into the New Year and with many of us getting back into the swing of things, now is…
October 31, 2014
As the nights start to draw in and with Christmas fast approaching, we witnessed a new Penguin update. SEO The biggest SEO update for this…
October 24, 2014
A week before Halloween, Google announced that they have started rolling out the long awaited Penguin 3.0 algorithm, with a number of businesses…
September 30, 2014
It’s the start of Autumn and we are starting to see a few end of year changes being rolled out. Most noticeably…
September 10, 2014
HookedOnMedia directors Andrew and Stewart have recently become regulars on the new Pirate2 Business Hub. The team will be offering advice once a…
August 20, 2014
People using mobile phones for browsing the internet is on the increase with consumer brands expected to spend around $36 billion on mobile…
