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Having a strong local SEO strategy is essential for small and medium-sized businesses that are looking to compete on the same terrain as larger organisations with more substantial resources in their arsenal. You don’t need to have a huge amount of funding or a...

With so many digital marketing options to choose from it can be difficult to know where to invest your budget for the best returns. Here’s a breakdown of two key advertising models and the pros and cons of each. What is PPC? PPC (pay per click) advertising is based on...

The HookedOnMedia team continues to grow throughout 2019 and we’re excited to welcome social media expert Shaun to our riverside office in Truro. We caught up with Shaun this week to find out how he’s settling into his new role. 1. Best thing about HOM? The people. As...

Are you looking to be ahead of your competitors when it comes to where you rank in Google? The one principal way to achieve this is to stay ahead of SEO trends and practices. Here are some examples for the remainder of 2019. Make content more readable Content needs to...

Looking to create a little extra content for your website but not sure where to start? Here are some bread and butters pointers when it comes to writing an accomplished blog post that is SEO-orientated.  Keyword research This should be carried out before you begin...

Are you looking to sell more products using Instagram but aren’t sure how to go about it? Here are some useful pointers that will help you on your way to extra Instagram ecommerce. Transform your Instagram profile into a storefront Making sure your profile is geared...

Anyone looking to be successful in their PPC efforts need to consider mobiles in the equation.  Here are some statistics to put what we are outlining into context: According to a Google study, 74% of mobile consumers used a search engine as part of the research...

SEO jargon getting your head in a knot? Don't panic. We've broken down some of the most important phrases and words into laymen's terms to help you better understand the world of SEO.  A) Algorithm – mathematical formula or process to execute functions. An algorithm...

Harnessing your online presence can be a challenge, especially if you’re a small business that is watching bigger businesses with bigger budgets going about it successfully. However, there are simple steps to take that will boost you to the top of the food chain – all...

The world of online marketing has seen a huge rise in YouTube videos being part of digital strategy, with researchers seeing an 81% of consumers being convinced to buy a product or use a service after watching a brand’s YouTube videos. Video marketing in general is...

In 2019, an increasing number of businesses have a better understanding of SEO, how it can leverage their business and help them sell their product or service. Once upon a time, SEO was an enigma that was misunderstood by the SEO marketer layman, who would expect...

Wondering whether your social media marketing efforts are paying off? Or how to report your efforts? Here are some example of metrics that are worth tracking and including in your next marketing report. Content metrics Keeping an eye on content metrics will allow you...

Remarketing campaigns allow you to continuously engage with people who made a visit to your website but who did not make a purchase. By using targeted pay-per-click ads, you can ensure your brand stands at the forefront and in relevant places throughout the internet,...

Google is like a chameleon – forever in flux but keeping the same fundamental shell under all the embellishments, chops and changes. Of course, as algorithms come and go, we all have to consider if our SEO strategies need some reviewing. However, there are some things...

We are thrilled to welcome Joe, who has already delivered great results for HookedOnMedia and proved himself to be a valuable addition to the team. We caught up with Joe in the office to find out a little more about his role and why he's enjoying working with us here...

Any business needs to make reshuffles and changes in order to survive, not least in the shifting sands of 2019. An SEO audit is an extremely valuable use of your business’s time and if you find you don’t have time to employ an agency full time, a bi-annual audit is...

Facebook's current number of users stands at 2.27 billion and this demographic is comprised of a variety of age groups. When creating Facebook ads for your business, it's important to consider best practices and how best to reach your target audience. Here are a few...

Today, video marketing is no longer associated with glitzy and glamorous products and services such as food and drink, fashion and tourism to name a few. Whether your business sells waste management services, office stationary or cardboard boxes, video can effectively...

There are a huge number of successful marketing campaigns that have taken the world by storm, but why exactly were they successful? Let’s look at a few examples from the past and learn how they managed to garner such widespread attention. Absolut Vodka Absolut Vodka...

Since its launch in 2003, Linkedin has served professionals, allowing them to post work histories and accomplishments throughout their career. Where businesses are concerned, Linkedin is a useful tool for collaboration, targeted marketing efforts and sharing best...

Combining Instagram Insights With Google Analytics Data If you are using Instagram Stories for business, knowing how to measure their efficacy will help you reach your business goals. Instagram and other social media apps provide insights into performance, covering...

A new survey has revealed that Google Maps is the most favoured navigation apps, with more than 67% of respondents admitting they use it more frequently than other options available to them. The report also found that Google Maps is 6 times more popular than the 2nd...

We sat down with HookedOnMedia's Managing Director Stewart Roode to find out about trends in digital marketing in 2019 and how HookedOnMedia is growing.    Q. Long-form content seems to be making waves at the moment which would suggest that our attention spans...

There has been a substantial amount of buzz surrounding long-form content, but what are the proven benefits and how will it help your brand online?  The additional keywords in long-form content offer more opportunities to rank for long-rail keywords, giving you...

Video is one of the fastest-growing ways of leveraging your social media presence. Below, we go through some of the ways to help you best incorporate videos into the channels that your business uses. The content that you use as part of your social media strategy...

In 2019, the world of social media marketing is more competitive than ever, and with out ever-thinning attention spans, it’s important to know how to capture the imagination and attention of your audience. Here are a few pointers on how to leverage your social media...

Instagram is the fastest growing social media platform out there, so it’s essential that marketers harness the audience that is available to them. If you’re a little frazzled about how best to use Instagram, here are a few first steps to get you started. Create your...