Firstly, what is PPC? PPC (or pay per click) is a type of internet marketing that involves advertisers paying a fee each time…

Although SEO is a long-term strategy, seasonal SEO is a major part of any business and should aim to work alongside your wider…

News recently emerged that YouTube will be changing the attribution criteria for TrueView for action videos ads. TrueView for action ads are designed…

Puzzled about what's true and what isn't in the realm of SEO? We don't blame you as there are still some very common…

Instagram has 700 million monthly active users and counting, placing it second behind only Facebook (if you exclude YouTube from the equation). With…

Want to keep up with Facebook’s latest trends? Below are some of the most recent updates. Info & Ads feature for Pages Last…

Do you feel your PPC ads are too dry and drab? Read on to find out how to make them more memorable.  Make…

SEM (Search Engine Marketing) is the acronym used to describe generating website traffic by purchasing ads on search engines. Once upon a time,…

Looking for the best SEO tools? We've hand picked our favourites here at Hooked On and shared them just for you below!  Majestic…

Websites can be tricky things, forever needing troubleshooting and updating. Cut out the following mistakes to make your digital life easier.   Testimonials aren’t…

Blogging and SEO come together to get your website more rankings and place you higher in the search engine. But there are a…

Having trouble with page speed on Gzip your site? Here are a few ways to improve your page speed.  Enable compression Using a…

Jeanne has been with Hooked On Media for just over 2 years and is responsible for crafting content for a number of clients…

Using social media to leverage your brand isn’t an easy feat. There is no one-size-fits-all set of rules, what with all the different…

A new addition to the Hooked On team, Xavia has already made a huge impact on the company and has nothing but a…

June is nearly upon us, which means we’re almost half way through 2018 – time is truly flying in the fast-paced world that…

So you've made plenty of effort to create an effective website for your business but you've observed the surge in mobile use and…

A loyal and longstanding member of the Hooked On Media team, our Accounts Manager Claire is the life and soul of the office…

Brexit: It’s a great big question for us all, unchartered territory that's way off the beaten track. After the initial cool-down post-Brexit vote,…

With just over 800 million users, Instagram has become one of the most used social media platforms out there and they're about to…

A thoroughly crafted content marketing campaign will achieve tangible results; according to Demand Metric, ‘content marketing generates 3 times more leads than most…

Call tracking assigns a different phone number to each online and offline marketing campaign you are running; these are then forwarded to your…

Our second 'Meet the team' feature is to introduce our new social media whizz Jenny Jones. With a background in graphic design, Jenny's…

Last month, Vice magazine’s Oobah Butler reached the number 1 spot on Trip Advisor in London for a restaurant that didn’t even exist,…

Firstly, what is Facebook Zero? Facebook Zero is the phrase Facebook have defined as being the new way that they talk with their…

It may sound like a vague phrase, but 'link building', the process of gaining hyperlinks from other sites to your own, is a…

The ‘Meet The Team’ feature is back, as we welcome 3 new additions, including content manager Victoria Pomberio. Victoria’s role includes writing detailed…

Quality content and clever linking efforts will make your business perform significantly better in Google. The search engine rewards businesses that make a…

At the end of 2018, SearchEngine Journal published the PPC predictions of 25 experts and here, we discuss some of the mot prevalent…

SEO is synonymous for change and 2018 is no different - take a look at some of the emerging changes in the world…

Social media has become one of the most dominant business tools out there and one of the most effective ways to reach the…

There are different tactics when it comes to optimising for voice search as opposed to optimising for desktop searches and knowing a little…

Ecommerce is set to increase again in 2018, but what are the problems holding certain platforms back? Short/none or poor product descriptions  Short…

When you solely focus on using keywords to drive your content strategy, not all of your audience’s content needs are captured in a…

In 2017, aesthetic design in branding matters more than ever. Take the big guns like Apple, Air BnB and ZARA; Over the last…

A new year means new trends in the world of social media marketing. Let's take a look at what will be users' priorities…

The ephemeral nature of SEO means that there are constantly changes that you need to embrace - an SEO consultant’s work is never…

To stay ahead in the world of SEO, it's important to be aware the obvious pitfalls to help you go out of your…

Marketers cannot afford to ignore offline channels and there is no longer a difference between digital and physical. This age of digital connectivity…

Online sales are set to grow to their highest this year – have you got your site Christmas-ready? Here are a few tips…

So you’re paying an agency to track and analyse your SEO data so why do you need to know anything about it? It…

Many businesses don’t understand the benefits of creating content that isn’t directly about their brand and products. However, unless you are an internationally-known…

Whatever sector you're in, fresh content will help you rank more highly in Google. Perhaps you've tried writing content yourself but can't quite…

Social advertising has become a key part of digital marketing and changed the way we consume adverts online. Here are a few things to consider…

We are well into the second half of 2017 - with this in mind, we're taking a look at some of the emerging…

The world of SEO is in constant flux and all businesses should be looking to keep an ear to the ground and ride…

By 2018, a whopping 69% of all internet traffic will be video-orientated and though video being used in marketing is nothing new, the…

There are many misconceptions surrounding SEO, born from the fact that digital marketing is constantly evolving (even this is an understatement!), so it can…

SEO is a difficult service/concept/thing to quantify! Most people will find it far easier to send out a mail chimp to potential clients…

Becoming a Google partner is not easy and an agency must fulfil a number of steps before qualifying. Being a Google partner means…

Keeping up with the SEO trends is essential in 2017. SEO is in a constant state of flux and needs to be continually…

With thanks to Pirate FM and the Penventon Park Hotel for our invite & putting this together, a great evening, all marketing discussions…

When you research into who is using voice search, why they’re using it and where they’re using it, it is clear that there…

The internet is the realm we all use to look for new services and products and with this in mind, internet searches are…

There is a lot of overlapping across the two disciplines but can you rely on your SEO exec to also be your content…

Loading speeds have become super important over the last few years - this is one of the elements most responsible for users staying…

No matter what sector you’re in, you’re going to want to establish a strong voice for your brand, which is where content writing…

Facebook now has 37.7 million users across the UK.  It’s safe to say that social media has never played as big a tt…

Introducing our newest team member Charlotte Sams as Social Media Exec - lover of music and comfort at work!    Best thing about…

SEO is an ever-changing territory – a bit like the stock market! A good ranking in Google is not something that you can…

Your business's incoming and outgoing phone calls can provide you with valuable information about your marketing goals....   Get to know your customer…

Today, it feels like there isn’t an area of business that isn't tracked and monitored with a view to achieving better results every year…

PPC (Pay Per Click). Search engines such as Google and Yahoo allow businesses and individuals to purchase listings in their search results and…

In 2017, many more businesses across every sector are embracing the power of Twitter and social media in general but there are still…

We are all, always trying to save money where we can in business – its no secret! However, one of the crucial areas…

We had a great time exhibiting at the Cornwall Business Show in Wadebridge last Thursday. The show has become an important date in…

The number of active mobile devices around the world surpassed the number of humans on the planet in 2014.     Personal relationships…

Facebook and social media platforms are now essential for expanding your audience and 2017 will see some changes that could benefit your business…

Do you feel that your business isn’t worthy of social media because your product might not be the most creatively-focused or ‘interesting’ in…

As we edge into 2017, the gradual rise in people using the voice feature on their phone will continue to surface, though many…

Remaining up-to-date with the content market trends of the hour is an essential part of staying ahead of your competition and maintaining your…

Are you experienced in Social Media Management?  Then here at HookedOnMedia, we are looking for YOU! We are currently on the search for a…

Google has done a lot of work in trying to find ways to understand more about user intent behind a search.  Google has…

A new year brings new opportunities for the likes of SEOs, digital marketers and businesses and 2017 is set to be the year…

[vc_row][vc_column][vc_column_text] We’re delighted to welcome Project Manager Nikki to our ever-growing team. Nikki is a talented and passionate cake-maker and salsa enthusiast! Best…

Over the past 6 months Instagram has been updating with a steady stream of new features, in line with these updates, over 100…

You know the drill, content is king. But getting down copy doesn't come easy for everyone, especially when trying to please the SEO…

The fast paced world of social media is an ever-changing one. From virtual reality to changing the game to new social channels popping…

As we step into 2017, Google isn't scared of throwing something new at us, and their new iOS app is filled more features…

It's that week between Christmas and New Year where all we do is eat cheese, wonder what day it is and painfully get…

We don't need to tell you that 2016 has been a bit of a year; Brexit, Bowie, Rickman and the hottest year since…

Tweet @Google an emoji, and you will get a reply which include a pun, GIF, and a link to local search results relevant…

The world of SEO is an ever-changing and evolving one, and with the start of a new year comes a change of tides.…

Both Google and Bing have been playing with image extensions for years. Google gave them a shot in 2013, before scrapping the idea…

As the holiday season is ebbing nearer, frantic shopping in busy town centres and cities is imminent. Google knows all about this, and…

Last week, Google confirmed that they are performing infrastructure updates to Google Search Console. They have said that these updates may interrupt and…

It would seem that Twitter is determined to be leaders in customer service, and of late have been updating their customer service tools.…

Facebook has started rolling out its version of Snapchat lenses, called Masks. The social network has started to add the feature to its…

Google will soon be splitting  search results index into two separate versions for mobile and desktop, with mobile being updated much more frequently…

You may have heard us banging on about the new Penguin update, and, well, we're at it again. This time though, we're bringing…

Looking back on Facebook's feature, "On This Day," it bores me to see just how boring I was 9 years ago. Several updates…

After almost two years of waiting, Google finally updates the Penguin Algorithm. It's the fourth major Penguin release, making it Penguin 4.0, and…

On Monday, Twitter finally stopped counting photos, videos, polls and quoted tweets against the standard 140 character limit. However, this does not mean…

Although Google has been downplaying last week's major fluctuations as "normal", we (and the rest of the SEO community), beg to differ. The…

Yesterday, Gooogle issued a warning to webmasters to remind them that links within widgets are against Google Webmaster Guidelines. The post, published on…

The sun is still out in full force here in Cornwall and sunburn and freckles are rife at HookedOn HQ. With attention now…

You could be mistaken for thinking that we’ve somehow time-travelled back to the 90s this month - what with Pokemon making a comeback,…

Summer has arrived, which means the spring cleaning and New Year shakeups have all been swept under the doormat, giving us a little…

Spring is busting out the big-guns here in Cornwall, and summer is definitely creeping in with sunny days, the first festivals of the…

This month's edition of 'Meet the team' features our social media whizz Kirsty Drummond.   Best thing about HookedOnMedia? The guys here make…

Google have had a little bit of a clear out this month and have dropped an old SEO favourite from its features and…

Continuing on from last month's 'Meet the Team' feature, this month we're meeting co-owner of HookedOnMedia Stewart Roode. 1. Best thing about HookedOnMedia?…

As we’re writing this month’s update, it’s quite apparent that spring is well on its way to Cornwall - the sun is shining,…

Knowing how to explain the difference between earned, paid and owned media can be tricky! We’ve explained it in layman’s terms below. Earned…

Well here we are again, the second of 2016’s Industry Updates from us here at HookedOnMedia! This month it’s been all-go on the…

After initial tests started back in 2010 it is now rumoured Google is stop displaying ads on the right-hand side of the search…

Hello from our team! Over the next few months we'll be introducing you to the different members of our team here at HookedOnMedia.…

We may be nearly done and dusted with January, but with the cold winds of February and March looming over us, winters in…

Wow! The first month of 2016 is coming to a close and it’s already shaken up the world of the web with Google…

  As we're sure you’ve heard if you keep half an eye on any digital marketing journals or websites, Google have integrated Panda…

2015 showed us there was concrete statistical evidence that more of us now browse the net on our smartphones or devices than on…

Everyone has their own style and every agency likes to go about this a bit differently, but the fact remains that the core…

Working for many years as digital marketing experts in SEO, we’ve seen a number of dramatic changes in both technology and social media…

1. Create shareable content that is likely to get people excited. If you’re incessantly posting tiny snippets or huge bulky bits of texts…

Trust is a huge part of what makes something successful online - and a defining factor in why people may choose your business…

We’ve all seen them come and go - the outdated internet trends that everyone at the time thought would revolutionise the way we…

Amongst SEO practises, the depth and level of knowledge we’re expected to have as practitioners has grown exponentially over the last few years…

Google Alphabet is something we’ve heard of for a while now, but there’s probably still some misunderstanding as to how it all works…

Ensuring you bear in mind local searches is as vital as it ever has been within SEO these days, and it’s worth spending…

There’s no denying it - us SEOs are as guilty as anyone when it comes to ‘getting on with the job’ and neglecting…

Keeping up to date and monitoring campaigns of any size in marketing has always been important. In an online world however, it is…

Blogging outreach, and forming relationships between bloggers and people who work in the same industry as you is a vital part of digital…

In digital marketing and web optimisation circles in recent months, it’s almost inevitable that you will have heard of responsive design and the…

It isn’t hard to get SEO wrong - numerous words and countless blog posts could be written about the many pitfalls of the…

Not only was there a Google algorithm update during April, but there were many digital changes and things to discuss on our visits…

As promised in our March Radio Roundup, we're going to delve a little deeper into this month's Google algorithm update. So what exactly is…

It's been a big month in the world of SEO news, from the beginnings of a ranking update at the weekend to the…

Our workload has expanded greatly over the last few months, so we thought it would be a good idea to get someone in…

Whether it’s in the evening or at the weekend; it is still important to make sure your social media accounts are active if…

We are almost a week into the New Year and with many of us getting back into the swing of things, now is…

As the nights start to draw in and with Christmas fast approaching, we witnessed a new Penguin update. SEO The biggest SEO update for this…

A week before Halloween, Google announced that they have started rolling out the long awaited Penguin 3.0 algorithm, with a number of businesses…

HookedOnMedia directors Andrew and Stewart have recently become regulars on the new Pirate2 Business Hub. The team will be offering advice once a…

People using mobile phones for browsing the internet is on the increase with consumer brands expected to spend around $36 billion on mobile…