Meet the team: Hollie Gibson, Project Manager

Meet the team: Hollie Gibson, Project Manager

We are excited to welcome project manager Hollie Gibson to the growing HookedOn team. Hollie has extensive SEO and PPC knowledge from her experience in previous digital marketing agencies and is already keeping us on track with meeting our deadlines. She lives with...

How will Coronavirus Impact Digital Marketing?

How will Coronavirus Impact Digital Marketing?

As the number of confirmed cases of coronavirus continues to rise globally, the knock-on effects for businesses and the economy are already proving significant. Wall Street experienced its worst crash since the financial crisis, airlines have suspended flights to...

The Power of Email Marketing

The Power of Email Marketing

Every year, doomsayers proclaim the death of email marketing, a claim fuelled by stringent data collection regulations under the GDPR overhaul. But statistics tell a different story – email marketing may be evolving, but its era certainly isn’t over. In fact,...

5 Infamous Digital Marketing Mistakes (And How to Avoid Them)

5 Infamous Digital Marketing Mistakes (And How to Avoid Them)

Everyone makes mistakes at work sometimes – it’s just part of being human. Unfortunately, when you work for a multi-million-pound corporation with hundreds of thousands of social media followers, those mistakes are more visible than most. Here are some of the most...

How Does Local SEO Work

How Does Local SEO Work

If you own a website, you have the potential to reach a global audience – great if you run a large multinational corporation that ships products all over the world. But what if you own a bike repair shop that just serves your local community? You want more business...

New Year New Marketing Strategy

New Year New Marketing Strategy

With the beginning of a new year, you may be thinking about whether to tweak your marketing budget or reallocate some of it to ensure you get the best return on your investment. As a small business owner, the marketing channels you choose to focus on can make a big...

Meet the Team: Lee Jackson, Business Development Manager

Meet the Team: Lee Jackson, Business Development Manager

We are delighted to welcome Business Development Manager Lee Jackson to the rapidly expanding HookedOn team. When he’s not explaining our services to prospective clients you can find Lee on the dance floor – he’s a qualified professional dance teacher and runs a...

Hookedon Gets Festive

Hookedon Gets Festive

A good time was had by all at this year’s office Christmas party at The Alverton Hotel in Truro, with excellent food, much merriment, a few glasses of bubbly, and the team looking uncharacteristically well dressed! As we reach the end of another successful year at...

Meet the Team: Carmen Burrell, Finance Administrator

Meet the Team: Carmen Burrell, Finance Administrator

Finance administrator Carmen recently joined the HookedOn team, expertly keeping the accounts up to date in our Truro office. Originally from South Africa, Carmen now lives in Falmouth (slightly less exotic but equally picturesque!) We caught up with Carmen to find...

There’s still time to focus your festive digital marketing strategy

There’s still time to focus your festive digital marketing strategy

If you’ve started hearing Christmas carols in the supermarket it’s time to start putting your festive marketing plan into action. Christmas is obviously a massive opportunity for online retailers, but many businesses notice a dip in web traffic over the holiday season...

Meet the Team: Vicki Malka, Graphic Designer

Meet the Team: Vicki Malka, Graphic Designer

Our talented graphic designer, Vicki, has been making a huge impact since she joined the team earlier this year. Juggling her degree in graphic design at Falmouth University with numerous creative tasks for HookedOn and our clients, she is keeping extremely busy...

HookedOnMedia’s Digital Marketing Tips for Black Friday

HookedOnMedia’s Digital Marketing Tips for Black Friday

The biggest retail event of the year is almost upon us and if you haven’t sorted out your digital marketing strategy it’s time to get organised. Originally named after the chaos caused by post-Thanksgiving traffic in Philadelphia in the 1950s, Black Friday is now a...

What Does It Mean When An Agency Is A ”Google Partner?”

What Does It Mean When An Agency Is A ”Google Partner?”

Have you spotted the ‘Google Partner’ status logo on a company’s website recently but aren’t sure what it means? Being a Google Partner is a credential that sets one business apart from another, representing time and hard work. Agencies with this status have invested...

HookedOn Gets The Adrenaline Pumping

HookedOn Gets The Adrenaline Pumping

We are lucky enough to have Adrenalin Quarry near Liskeard as a client so when the opportunity for a team day out arose, the location was a no-brainer. With office activity levels rarely rising above the occasional stroll over to the kettle, we mentally prepared...

How To Improve Conversion Rates For Adwords And PPC

How To Improve Conversion Rates For Adwords And PPC

Are you unsure what a PPC campaign might do for you? Or maybe you’ve given it a go in the past but not yielded the results you expected. Doing a bit more research beforehand can ensure you get the best possible conversion rate. Tracking conversions Before looking at...

SEO experts reveal their Google algorithm insights

The exact way in which Google determines which results show up on a search query is a closely guarded secret, and the company frequently adjusts its core search ranking algorithm. This can leave businesses struggling to keep up with their online marketing efforts but...

Google Algorithm Insights & Tips For Small Businesses

Google Algorithm Insights & Tips For Small Businesses

The exact way in which Google determines which results show up on a search query is a closely guarded secret, and the company frequently adjusts its core search ranking algorithm. This can leave businesses struggling to keep up with their online marketing efforts but...

SEO Tips For Small Businesses

Having a strong local SEO strategy is essential for small and medium-sized businesses that are looking to compete on the same terrain as larger organisations with more substantial resources in their arsenal. You don’t need to have a huge amount of funding or a...

PPC vs. Social Media Marketing: Which is more effective?

With so many digital marketing options to choose from it can be difficult to know where to invest your budget for the best returns. Here’s a breakdown of two key advertising models and the pros and cons of each. What is PPC? PPC (pay per click) advertising is based on...

Meet the Team: Shaun Nunn, Social Media Executive

The HookedOnMedia team continues to grow throughout 2019 and we’re excited to welcome social media expert Shaun to our riverside office in Truro. We caught up with Shaun this week to find out how he’s settling into his new role. 1. Best thing about HOM? The people. As...

SEO Trends For The Remainder of 2019

Are you looking to be ahead of your competitors when it comes to where you rank in Google? The one principal way to achieve this is to stay ahead of SEO trends and practices. Here are some examples for the remainder of 2019. Make content more readable Content needs to...

Competitor Research & SEO – What You Need To Know

Competitor Research & SEO – What You Need To Know

Competitor research can give you an invaluable insight into your competitors’ habits when it comes to SEO and PPC. Below, we outline some of the principal areas of consideration when it comes to competitor research. Know who your competitors actually are Many...

Pointers For An SEO – Friendly Blog Post

Looking to create a little extra content for your website but not sure where to start? Here are some bread and butters pointers when it comes to writing an accomplished blog post that is SEO-orientated.  Keyword research This should be carried out before you begin...

How To Increase Sales Using Instagram

Are you looking to sell more products using Instagram but aren’t sure how to go about it? Here are some useful pointers that will help you on your way to extra Instagram ecommerce. Transform your Instagram profile into a storefront Making sure your profile is geared...

Mobile PPC Tips & Tricks

Anyone looking to be successful in their PPC efforts need to consider mobiles in the equation.  Here are some statistics to put what we are outlining into context: According to a Google study, 74% of mobile consumers used a search engine as part of the research...

The Small Business Owner’s Guide To SEO: Glossary

SEO jargon getting your head in a knot? Don't panic. We've broken down some of the most important phrases and words into laymen's terms to help you better understand the world of SEO.  A) Algorithm – mathematical formula or process to execute functions. An algorithm...

Top Tips For Small Businesses Owners in 2019

Harnessing your online presence can be a challenge, especially if you’re a small business that is watching bigger businesses with bigger budgets going about it successfully. However, there are simple steps to take that will boost you to the top of the food chain – all...

What To Look For When Choosing An SEO Agency

In 2019, an increasing number of businesses have a better understanding of SEO, how it can leverage their business and help them sell their product or service. Once upon a time, SEO was an enigma that was misunderstood by the SEO marketer layman, who would expect...

Key Metrics To Track When Analysing Your Social Media Marketing

Wondering whether your social media marketing efforts are paying off? Or how to report your efforts? Here are some example of metrics that are worth tracking and including in your next marketing report. Content metrics Keeping an eye on content metrics will allow you...

Remarketing Keywords – What Is It And How Does It Work?

Remarketing campaigns allow you to continuously engage with people who made a visit to your website but who did not make a purchase. By using targeted pay-per-click ads, you can ensure your brand stands at the forefront and in relevant places throughout the internet,...

Using Social Media Effectively For Marketing

Are you stumped when it comes to the the bread and butter of social media marketing? Don't fret, as we've given some context and advice below.  To put social media usage into perspective, consider these stats: As of this year there are 4.39 billion Internet users...

Meet The Team: Joe De Barros, Business Development Manager

We are thrilled to welcome Joe, who has already delivered great results for HookedOnMedia and proved himself to be a valuable addition to the team. We caught up with Joe in the office to find out a little more about his role and why he's enjoying working with us here...

Why An SEO Audit Important For Your Business

Any business needs to make reshuffles and changes in order to survive, not least in the shifting sands of 2019. An SEO audit is an extremely valuable use of your business’s time and if you find you don’t have time to employ an agency full time, a bi-annual audit is...

Best Practices: Facebook Ads

Facebook's current number of users stands at 2.27 billion and this demographic is comprised of a variety of age groups. When creating Facebook ads for your business, it's important to consider best practices and how best to reach your target audience. Here are a few...

4 Ways To Increase The Success Of Your Business’s YouTube Channel

Today, video marketing is no longer associated with glitzy and glamorous products and services such as food and drink, fashion and tourism to name a few. Whether your business sells waste management services, office stationary or cardboard boxes, video can effectively...

3 Brands Who Dominated With Stellar Marketing Campaigns

There are a huge number of successful marketing campaigns that have taken the world by storm, but why exactly were they successful? Let’s look at a few examples from the past and learn how they managed to garner such widespread attention. Absolut Vodka Absolut Vodka...

Guide To Linkedin For Business

Since its launch in 2003, Linkedin has served professionals, allowing them to post work histories and accomplishments throughout their career. Where businesses are concerned, Linkedin is a useful tool for collaboration, targeted marketing efforts and sharing best...

Measuring Your Instagram Stories RIO: Things To Know

Combining Instagram Insights With Google Analytics Data If you are using Instagram Stories for business, knowing how to measure their efficacy will help you reach your business goals. Instagram and other social media apps provide insights into performance, covering...

Commonly Asked Questions About SEO

Commonly Asked Questions About SEO

The world of SEO can be elusive and hard to explain to the layman, AKA people who are not prone to nerding out over analytics and AdWords like us here at HookedOn! For this reason, we’ve put together a list of common questions that our clients ask us to help you...

Google Maps & Your Business

A new survey has revealed that Google Maps is the most favoured navigation apps, with more than 67% of respondents admitting they use it more frequently than other options available to them. The report also found that Google Maps is 6 times more popular than the 2nd...

How To Get The Best Out Of Instagram Stories

How To Get The Best Out Of Instagram Stories

Over 300 million people use Instagram Stories everyday and the platform itself is the fastest growing of the year so far and indeed of last year and 2017. Instagram Stories can be used to create Snapchat-esque photo and video sequences that are removed after 24 hours....

5 Questions With….HookedOnMedia MD Stewart Roode

We sat down with HookedOnMedia's Managing Director Stewart Roode to find out about trends in digital marketing in 2019 and how HookedOnMedia is growing.    Q. Long-form content seems to be making waves at the moment which would suggest that our attention spans...

The Proven Benefits of Long Form Content For Marketers

There has been a substantial amount of buzz surrounding long-form content, but what are the proven benefits and how will it help your brand online?  The additional keywords in long-form content offer more opportunities to rank for long-rail keywords, giving you...

How To Increase Your Social Media Engagement In 2019

In 2019, the world of social media marketing is more competitive than ever, and with out ever-thinning attention spans, it’s important to know how to capture the imagination and attention of your audience. Here are a few pointers on how to leverage your social media...

Useful Information For Novice Instagram Marketers

Instagram is the fastest growing social media platform out there, so it’s essential that marketers harness the audience that is available to them. If you’re a little frazzled about how best to use Instagram, here are a few first steps to get you started. Create your...