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Blog
The Link Between Web Design and SEO
As professionals in the digital marketing industry, we can tell you with a great degree of certainty, that there is
The Importance of Podcasting in Your Digital Marketing Strategy
The popularity of podcasting has skyrocketed in the past couple of years. Today, an increasing number of ...
Benefits of Heatmapping
Heatmaps or heat mapping as it is often called, is a 2D visual presentation of data or values pertaining to various
Increase Your PPC Spend for Highly-Anticipated January Sales
One of the things you might hear as an online or even brick and mortar business is “now is your opportunity to ...
Are Smart Goals Worth Tracking & Reporting?
In a nutshell, Smart Goals allows website owners to measure the most engaged visits to their site. Those visits can
An Online Xmas Shopping Boom Expected Due to COVID Restrictions
Is your online store ready for the exponential increase in shoppers? More than 70% of shoppers surveyed have said ...
How Authentic Data Lists Can Rebuild Your Drowning Business
You may be familiar with the phrase "content is king," and that applies to any new and ongoing business. In this ...
Comparing GTMetrix to The Google Page Speed Tool
Page Speed Tools Review: Comparing GTMetrix to The Google Page Speed Tool
When was the last time you speed tested ...
Meet the team: Hollie Gibson, Project Manager
We are excited to welcome project manager Hollie Gibson to the growing HookedOn team. Hollie has extensive SEO and ...
How will Coronavirus Impact Digital Marketing?
As the number of confirmed cases of coronavirus continues to rise globally, the knock-on effects for businesses and
The Power of Email Marketing
Every year, doomsayers proclaim the death of email marketing, a claim fuelled by stringent data collection ...
5 Infamous Digital Marketing Mistakes (And How to Avoid Them)
Everyone makes mistakes at work sometimes – it’s just part of being human. Unfortunately, when you work for a ...