Blog
Comparing GTMetrix to The Google Page Speed Tool
Page Speed Tools Review: Comparing GTMetrix to The Google Page Speed Tool When was the last time you speed tested your website? If you haven’t done it recently or ever, you’re leaving money on the table – and bringing your competitors an edge over you. Because a slow...
Meet the team: Hollie Gibson, Project Manager
We are excited to welcome project manager Hollie Gibson to the growing HookedOn team. Hollie has extensive SEO and PPC knowledge from her experience in previous digital marketing agencies and is already keeping us on track with meeting our deadlines. She lives with...
How will Coronavirus Impact Digital Marketing?
As the number of confirmed cases of coronavirus continues to rise globally, the knock-on effects for businesses and the economy are already proving significant. Wall Street experienced its worst crash since the financial crisis, airlines have suspended flights to...
The Power of Email Marketing
Every year, doomsayers proclaim the death of email marketing, a claim fuelled by stringent data collection regulations under the GDPR overhaul. But statistics tell a different story – email marketing may be evolving, but its era certainly isn’t over. In fact,...
5 Infamous Digital Marketing Mistakes (And How to Avoid Them)
Everyone makes mistakes at work sometimes – it’s just part of being human. Unfortunately, when you work for a multi-million-pound corporation with hundreds of thousands of social media followers, those mistakes are more visible than most. Here are some of the most...
How Does Local SEO Work
If you own a website, you have the potential to reach a global audience – great if you run a large multinational corporation that ships products all over the world. But what if you own a bike repair shop that just serves your local community? You want more business...
New Year New Marketing Strategy
With the beginning of a new year, you may be thinking about whether to tweak your marketing budget or reallocate some of it to ensure you get the best return on your investment. As a small business owner, the marketing channels you choose to focus on can make a big...
Meet the Team: Lee Jackson, Business Development Manager
We are delighted to welcome Business Development Manager Lee Jackson to the rapidly expanding HookedOn team. When he’s not explaining our services to prospective clients you can find Lee on the dance floor – he’s a qualified professional dance teacher and runs a...
Hookedon Gets Festive
A good time was had by all at this year’s office Christmas party at The Alverton Hotel in Truro, with excellent food, much merriment, a few glasses of bubbly, and the team looking uncharacteristically well dressed! As we reach the end of another successful year at...
Meet the Team: Carmen Burrell, Finance Administrator
Finance administrator Carmen recently joined the HookedOn team, expertly keeping the accounts up to date in our Truro office. Originally from South Africa, Carmen now lives in Falmouth (slightly less exotic but equally picturesque!) We caught up with Carmen to find...
There’s still time to focus your festive digital marketing strategy
If you’ve started hearing Christmas carols in the supermarket it’s time to start putting your festive marketing plan into action. Christmas is obviously a massive opportunity for online retailers, but many businesses notice a dip in web traffic over the holiday season...
Meet the Team: Vicki Malka, Graphic Designer
Our talented graphic designer, Vicki, has been making a huge impact since she joined the team earlier this year. Juggling her degree in graphic design at Falmouth University with numerous creative tasks for HookedOn and our clients, she is keeping extremely busy...
HookedOnMedia’s Digital Marketing Tips for Black Friday
The biggest retail event of the year is almost upon us and if you haven’t sorted out your digital marketing strategy it’s time to get organised. Originally named after the chaos caused by post-Thanksgiving traffic in Philadelphia in the 1950s, Black Friday is now a...
What Does It Mean When An Agency Is A ”Google Partner?”
Have you spotted the ‘Google Partner’ status logo on a company’s website recently but aren’t sure what it means? Being a Google Partner is a credential that sets one business apart from another, representing time and hard work. Agencies with this status have invested...
HookedOn Gets The Adrenaline Pumping
We are lucky enough to have Adrenalin Quarry near Liskeard as a client so when the opportunity for a team day out arose, the location was a no-brainer. With office activity levels rarely rising above the occasional stroll over to the kettle, we mentally prepared...
How To Improve Conversion Rates For Adwords And PPC
Are you unsure what a PPC campaign might do for you? Or maybe you’ve given it a go in the past but not yielded the results you expected. Doing a bit more research beforehand can ensure you get the best possible conversion rate. Tracking conversions Before looking at...
SEO experts reveal their Google algorithm insights
The exact way in which Google determines which results show up on a search query is a closely guarded secret, and the company frequently adjusts its core search ranking algorithm. This can leave businesses struggling to keep up with their online marketing efforts but...
Google Algorithm Insights & Tips For Small Businesses
The exact way in which Google determines which results show up on a search query is a closely guarded secret, and the company frequently adjusts its core search ranking algorithm. This can leave businesses struggling to keep up with their online marketing efforts but...
SEO Tips For Small Businesses
Having a strong local SEO strategy is essential for small and medium-sized businesses that are looking to compete on the same terrain as larger organisations with more substantial resources in their arsenal. You don’t need to have a huge amount of funding or a...
Scientific Reasons Why Instagram Stories Are So Effective For Marketing
Recent scientific research has uncovered that there is a reason why we are such Instagram fiends, with the average user scrolling for around 30 minutes each day. Here are a few revelations that help to explain why the platform is so compatible with us humans! Sharing...
PPC vs. Social Media Marketing: Which is more effective?
With so many digital marketing options to choose from it can be difficult to know where to invest your budget for the best returns. Here’s a breakdown of two key advertising models and the pros and cons of each. What is PPC? PPC (pay per click) advertising is based on...
Meet the Team: Shaun Nunn, Social Media Executive
The HookedOnMedia team continues to grow throughout 2019 and we’re excited to welcome social media expert Shaun to our riverside office in Truro. We caught up with Shaun this week to find out how he’s settling into his new role. 1. Best thing about HOM? The people. As...
SEO Trends For The Remainder of 2019
Are you looking to be ahead of your competitors when it comes to where you rank in Google? The one principal way to achieve this is to stay ahead of SEO trends and practices. Here are some examples for the remainder of 2019. Make content more readable Content needs to...
Competitor Research & SEO – What You Need To Know
Competitor research can give you an invaluable insight into your competitors’ habits when it comes to SEO and PPC. Below, we outline some of the principal areas of consideration when it comes to competitor research. Know who your competitors actually are Many...
Pointers For An SEO – Friendly Blog Post
Looking to create a little extra content for your website but not sure where to start? Here are some bread and butters pointers when it comes to writing an accomplished blog post that is SEO-orientated. Keyword research This should be carried out before you begin...
How To Increase Sales Using Instagram
Are you looking to sell more products using Instagram but aren’t sure how to go about it? Here are some useful pointers that will help you on your way to extra Instagram ecommerce. Transform your Instagram profile into a storefront Making sure your profile is geared...
Mobile PPC Tips & Tricks
Anyone looking to be successful in their PPC efforts need to consider mobiles in the equation. Here are some statistics to put what we are outlining into context: According to a Google study, 74% of mobile consumers used a search engine as part of the research...
The Small Business Owner’s Guide To SEO: Glossary
SEO jargon getting your head in a knot? Don't panic. We've broken down some of the most important phrases and words into laymen's terms to help you better understand the world of SEO. A) Algorithm – mathematical formula or process to execute functions. An algorithm...
Top Tips For Small Businesses Owners in 2019
Harnessing your online presence can be a challenge, especially if you’re a small business that is watching bigger businesses with bigger budgets going about it successfully. However, there are simple steps to take that will boost you to the top of the food chain – all...
YouTube Video Advertising – Take Advantage In The Rise In Its Popularity
The world of online marketing has seen a huge rise in YouTube videos being part of digital strategy, with researchers seeing an 81% of consumers being convinced to buy a product or use a service after watching a brand’s YouTube videos. Video marketing in general is...
What To Look For When Choosing An SEO Agency
In 2019, an increasing number of businesses have a better understanding of SEO, how it can leverage their business and help them sell their product or service. Once upon a time, SEO was an enigma that was misunderstood by the SEO marketer layman, who would expect...
Key Metrics To Track When Analysing Your Social Media Marketing
Wondering whether your social media marketing efforts are paying off? Or how to report your efforts? Here are some example of metrics that are worth tracking and including in your next marketing report. Content metrics Keeping an eye on content metrics will allow you...
Remarketing Keywords – What Is It And How Does It Work?
Remarketing campaigns allow you to continuously engage with people who made a visit to your website but who did not make a purchase. By using targeted pay-per-click ads, you can ensure your brand stands at the forefront and in relevant places throughout the internet,...
Using Social Media Effectively For Marketing
Are you stumped when it comes to the the bread and butter of social media marketing? Don't fret, as we've given some context and advice below. To put social media usage into perspective, consider these stats: As of this year there are 4.39 billion Internet users...
How To Keep Your Site Ranking In Google For The Rest Of 2019 – A Few Basic Do’s
Google is like a chameleon – forever in flux but keeping the same fundamental shell under all the embellishments, chops and changes. Of course, as algorithms come and go, we all have to consider if our SEO strategies need some reviewing. However, there are some things...
Meet The Team: Joe De Barros, Business Development Manager
We are thrilled to welcome Joe, who has already delivered great results for HookedOnMedia and proved himself to be a valuable addition to the team. We caught up with Joe in the office to find out a little more about his role and why he's enjoying working with us here...
Why An SEO Audit Important For Your Business
Any business needs to make reshuffles and changes in order to survive, not least in the shifting sands of 2019. An SEO audit is an extremely valuable use of your business’s time and if you find you don’t have time to employ an agency full time, a bi-annual audit is...
Best Practices: Facebook Ads
Facebook's current number of users stands at 2.27 billion and this demographic is comprised of a variety of age groups. When creating Facebook ads for your business, it's important to consider best practices and how best to reach your target audience. Here are a few...
4 Ways To Increase The Success Of Your Business’s YouTube Channel
Today, video marketing is no longer associated with glitzy and glamorous products and services such as food and drink, fashion and tourism to name a few. Whether your business sells waste management services, office stationary or cardboard boxes, video can effectively...
3 Brands Who Dominated With Stellar Marketing Campaigns
There are a huge number of successful marketing campaigns that have taken the world by storm, but why exactly were they successful? Let’s look at a few examples from the past and learn how they managed to garner such widespread attention. Absolut Vodka Absolut Vodka...
Guide To Linkedin For Business
Since its launch in 2003, Linkedin has served professionals, allowing them to post work histories and accomplishments throughout their career. Where businesses are concerned, Linkedin is a useful tool for collaboration, targeted marketing efforts and sharing best...
Measuring Your Instagram Stories RIO: Things To Know
Combining Instagram Insights With Google Analytics Data If you are using Instagram Stories for business, knowing how to measure their efficacy will help you reach your business goals. Instagram and other social media apps provide insights into performance, covering...
Commonly Asked Questions About SEO
The world of SEO can be elusive and hard to explain to the layman, AKA people who are not prone to nerding out over analytics and AdWords like us here at HookedOn! For this reason, we’ve put together a list of common questions that our clients ask us to help you...
Google Maps & Your Business
A new survey has revealed that Google Maps is the most favoured navigation apps, with more than 67% of respondents admitting they use it more frequently than other options available to them. The report also found that Google Maps is 6 times more popular than the 2nd...
A Selection Of Daily Hashtags Explained: How To Use & What Do They Mean?
Daily hashtags are popular hashtags on platforms like Twitter and Instagram, used for specific days of the week e.g ‘#Monday Motivation’. The chances are, if you are an avid user of these platforms, you’ll have come across such examples, but many of us are still...
How To Get The Best Out Of Instagram Stories
Over 300 million people use Instagram Stories everyday and the platform itself is the fastest growing of the year so far and indeed of last year and 2017. Instagram Stories can be used to create Snapchat-esque photo and video sequences that are removed after 24 hours....
5 Questions With….HookedOnMedia MD Stewart Roode
We sat down with HookedOnMedia's Managing Director Stewart Roode to find out about trends in digital marketing in 2019 and how HookedOnMedia is growing. Q. Long-form content seems to be making waves at the moment which would suggest that our attention spans...
The Proven Benefits of Long Form Content For Marketers
There has been a substantial amount of buzz surrounding long-form content, but what are the proven benefits and how will it help your brand online? The additional keywords in long-form content offer more opportunities to rank for long-rail keywords, giving you...
Developing A Social Media Video Strategy: Aligning Video Content With Your Social Media Objectives
Video is one of the fastest-growing ways of leveraging your social media presence. Below, we go through some of the ways to help you best incorporate videos into the channels that your business uses. The content that you use as part of your social media strategy...
How To Increase Your Social Media Engagement In 2019
In 2019, the world of social media marketing is more competitive than ever, and with out ever-thinning attention spans, it’s important to know how to capture the imagination and attention of your audience. Here are a few pointers on how to leverage your social media...