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The benefits and strategy behind A/B Split Testing in digital marketing
We caught up with Stewart Roode our Managing Director on the benefits of A/B Testing Strategy, a method adopted ...
Meet The Team : Alistair Chatterley, Digital Account Manager
Amongst a busy week meeting new clients, we caught up with our new Digital Account Manager Alistair to see how he's
Update on Google’s Product Reviews – What Implication This Has On Search
Google announced its so-called Product Review algorithm update on April 8th, 2021. The update, according to Google,
Why You Need a Google My Business Page?
A Google My Business page is an excellent way for any business or at least a local business to gain more ...
Mobile First Indexing
Over the years, Google has been working behind the scenes to make mobile-first indexing possible. The indexing ...
Instagram As A Digital Marketing Strategy?
Many people feel as though they can’t “get” how Instagram marketing works. Others think that it is a visual-only ...
Advantages of Retargeting
We have to admit, the term 'retargeting' can be misleading. To those who don’t know the meaning of retargeting, it ...
Google Page Experience Update Coming In May
Most people reading this have probably heard about Google’s announcement and plan for this summer. It’s yet another
The Link Between Web Design and SEO
As professionals in the digital marketing industry, we can tell you with a great degree of certainty, that there is
The Importance of Podcasting in Your Digital Marketing Strategy
The popularity of podcasting has skyrocketed in the past couple of years. Today, an increasing number of ...
Benefits of Heatmapping
Heatmaps or heat mapping as it is often called, is a 2D visual presentation of data or values pertaining to various
Increase Your PPC Spend for Highly-Anticipated January Sales
One of the things you might hear as an online or even brick and mortar business is “now is your opportunity to ...