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No matter what sector you’re in, you’re going to want to establish a strong voice for your brand, which is where content writing comes in. Many things inform the content such as graphic design, [...]

Facebook now has 37.7 million users across the UK.  It’s safe to say that social media has never played as big a tt in politics as in 2017. All major parties have used social media to target ads [...]

Introducing our newest team member Charlotte Sams as Social Media Exec – lover of music and comfort at work!    Best thing about HookedOnMedia?   There are a number of things I enjoy; [...]

SEO is an ever-changing territory – a bit like the stock market! A good ranking in Google is not something that you can neglect once you get there, it’s about continuing to work hard and keep up [...]

Your business’s incoming and outgoing phone calls can provide you with valuable information about your marketing goals….   Get to know your customer If you already know who your [...]

Today, it feels like there isn’t an area of business that isn’t tracked and monitored with a view to achieving better results every year and social media is no different – after all, [...]

PPC (Pay Per Click). Search engines such as Google and Yahoo allow businesses and individuals to purchase listings in their search results and these listings appear alongside (and increasingly [...]

In 2017, many more businesses across every sector are embracing the power of Twitter and social media in general but there are still those who shy away and believe their product or service does [...]

We are all, always trying to save money where we can in business – its no secret! However, one of the crucial areas businesses negate to spend money on is SEO, which is arguably the most [...]

We had a great time exhibiting at the Cornwall Business Show in Wadebridge last Thursday. The show has become an important date in the Hooked On Media calendar and we met a myriad of Cornish [...]

The number of active mobile devices around the world surpassed the number of humans on the planet in 2014.     Personal relationships encouraged by Geofencing – Having a personal [...]

Facebook and social media platforms are now essential for expanding your audience and 2017 will see some changes that could benefit your business – here are a few of them….     [...]

Do you feel that your business isn’t worthy of social media because your product might not be the most creatively-focused or ‘interesting’ in the mainstream sense? Think again!     [...]

As we edge into 2017, the gradual rise in people using the voice feature on their phone will continue to surface, though many of still feel anxious about doing this public….    A survey of [...]

Remaining up-to-date with the content market trends of the hour is an essential part of staying ahead of your competition and maintaining your audience numbers as well as attracting new [...]

Are you experienced in Social Media Management?  Then here at HookedOnMedia, we are looking for YOU! We are currently on the search for a social media manager to work part time in our Truro [...]

Google has done a lot of work in trying to find ways to understand more about user intent behind a search.  Google has evolved from matching keywords in a search query to keywords on a webpage. [...]

A new year brings new opportunities for the likes of SEOs, digital marketers and businesses and 2017 is set to be the year of full-frontal social engagement. We think the next 12 months are going [...]

Over the past 6 months Instagram has been updating with a steady stream of new features, in line with these updates, over 100 million users have joined up. As a result, Facebook’s [...]

You know the drill, content is king. But getting down copy doesn’t come easy for everyone, especially when trying to please the SEO Gods. In this blog post, we’ve broken it all down [...]

The fast paced world of social media is an ever-changing one. From virtual reality to changing the game to new social channels popping up left, right and centre. Who knows what things will change [...]

As we step into 2017, Google isn’t scared of throwing something new at us, and their new iOS app is filled more features than ever before. The additions to version 22 mean that users have [...]

It’s that week between Christmas and New Year where all we do is eat cheese, wonder what day it is and painfully get through the rest of the Christmas booze. 2016 is winding down, New [...]

We don’t need to tell you that 2016 has been a bit of a year; Brexit, Bowie, Rickman and the hottest year since records began are just the tip of the melting 2016 iceberg, and Google has [...]

Tweet @Google an emoji, and you will get a reply which include a pun, GIF, and a link to local search results relevant to your emoji! It’s finally happened, we can now communicate with [...]

The world of SEO is an ever-changing and evolving one, and with the start of a new year comes a change of tides. It’s all about staying ahead of the game and keeping up with the trends. [...]

Both Google and Bing have been playing with image extensions for years. Google gave them a shot in 2013, before scrapping the idea quite quickly, and Bing Ads bought its own version out of beta [...]

As the holiday season is ebbing nearer, frantic shopping in busy town centres and cities is imminent. Google knows all about this, and so, have announced the expansion of their popular times [...]

Last week, Google confirmed that they are performing infrastructure updates to Google Search Console. They have said that these updates may interrupt and effect reporting within the interface and [...]

It would seem that Twitter is determined to be leaders in customer service, and of late have been updating their customer service tools. Last month, Direct Message buttons were made larger for [...]

Facebook has started rolling out its version of Snapchat lenses, called Masks. The social network has started to add the feature to its live-streaming service and will soon be available within [...]

Google will soon be splitting  search results index into two separate versions for mobile and desktop, with mobile being updated much more frequently than desktop. The change will happen in the [...]

You may have heard us banging on about the new Penguin update, and, well, we’re at it again. This time though, we’re bringing tidings of joy – the Penguin 4.0 has been rolled [...]

Looking back on Facebook’s feature, “On This Day,” it bores me to see just how boring I was 9 years ago. Several updates a day on what I was eating, drinking, thinking about [...]

After almost two years of waiting, Google finally updates the Penguin Algorithm. It’s the fourth major Penguin release, making it Penguin 4.0, and apparently the last of its kind, with [...]

On Monday, Twitter finally stopped counting photos, videos, polls and quoted tweets against the standard 140 character limit. However, this does not mean that tweets have the capacity to be [...]

Although Google has been downplaying last week’s major fluctuations as “normal”, we (and the rest of the SEO community), beg to differ. The digital world has been eagerly [...]

Yesterday, Gooogle issued a warning to webmasters to remind them that links within widgets are against Google Webmaster Guidelines. The post, published on the Webmaster Blog said, Google has long [...]

The sun is still out in full force here in Cornwall and sunburn and freckles are rife at HookedOn HQ. With attention now away from the Rio Olympics and the summer holidays nearly over, we’ve got [...]

You could be mistaken for thinking that we’ve somehow time-travelled back to the 90s this month – what with Pokemon making a comeback, Blink 182 being back together and link building coming [...]

Summer has arrived, which means the spring cleaning and New Year shakeups have all been swept under the doormat, giving us a little rest from updates and changes in the world of online marketing. [...]

Spring is busting out the big-guns here in Cornwall, and summer is definitely creeping in with sunny days, the first festivals of the year and the promise of a heatwave on the very near horizon. [...]

This month’s edition of ‘Meet the team’ features our social media whizz Kirsty Drummond.   Best thing about HookedOnMedia? The guys here make an excellent cup of tea so I [...]

Google have had a little bit of a clear out this month and have dropped an old SEO favourite from its features and penalised bloggers for ignoring their warnings. Snapchat is also taking the lead [...]

Continuing on from last month’s ‘Meet the Team’ feature, this month we’re meeting co-owner of HookedOnMedia Stewart Roode. 1. Best thing about HookedOnMedia? I would say [...]

As we’re writing this month’s update, it’s quite apparent that spring is well on its way to Cornwall – the sun is shining, flowers are sprouting and flip flops are out in true Cornish [...]

Knowing how to explain the difference between earned, paid and owned media can be tricky! We’ve explained it in layman’s terms below. Earned media In simple terms, earned media is online [...]

Well here we are again, the second of 2016’s Industry Updates from us here at HookedOnMedia! This month it’s been all-go on the social media front, with our favourite social platforms shaking it [...]

After initial tests started back in 2010 it is now rumoured Google is stop displaying ads on the right-hand side of the search results. Instead displaying the 3 ads (and in some cases 4 ads) [...]

Hello from our team! Over the next few months we’ll be introducing you to the different members of our team here at HookedOnMedia.   This week, co-owner and Director Andrew Thomas answers [...]

We may be nearly done and dusted with January, but with the cold winds of February and March looming over us, winters in Cornwall can become a little demoralising… To lift our post-Christmas [...]

Wow! The first month of 2016 is coming to a close and it’s already shaken up the world of the web with Google throwing algorithm updates at us from all angles. So what exactly do these updates [...]

  As we’re sure you’ve heard if you keep half an eye on any digital marketing journals or websites, Google have integrated Panda into its core algorithm. This means that it’s a [...]

2015 showed us there was concrete statistical evidence that more of us now browse the net on our smartphones or devices than on a computer. Of course, this change was a slow-burner for a while, [...]

Everyone has their own style and every agency likes to go about this a bit differently, but the fact remains that the core metrics that you should be reporting in SEO don’t really change. Whether [...]

Working for many years as digital marketing experts in SEO, we’ve seen a number of dramatic changes in both technology and social media habits that change the way we market quite considerably. As [...]

1. Create shareable content that is likely to get people excited. If you’re incessantly posting tiny snippets or huge bulky bits of texts that are equally unappealing and unaccompanied by images [...]

Trust is a huge part of what makes something successful online – and a defining factor in why people may choose your business over another’s. There are many ways to increase trust online, [...]

We’ve all seen them come and go – the outdated internet trends that everyone at the time thought would revolutionise the way we functioned online. It’s good that these things come and go [...]

Amongst SEO practises, the depth and level of knowledge we’re expected to have as practitioners has grown exponentially over the last few years – and many digital marketers are now expected [...]

Google Alphabet is something we’ve heard of for a while now, but there’s probably still some misunderstanding as to how it all works and what it might mean to SEO’s and businesses out there [...]

Ensuring you bear in mind local searches is as vital as it ever has been within SEO these days, and it’s worth spending a bit of time remembering how to make the most out of local search options [...]

There’s no denying it – us SEOs are as guilty as anyone when it comes to ‘getting on with the job’ and neglecting to look at the world and the industry around us. We can become very ‘heads [...]

Keeping up to date and monitoring campaigns of any size in marketing has always been important. In an online world however, it is almost more important than ever – and thankfully there are [...]

Blogging outreach, and forming relationships between bloggers and people who work in the same industry as you is a vital part of digital marketing today. Outreach forms one of the main and most [...]

In digital marketing and web optimisation circles in recent months, it’s almost inevitable that you will have heard of responsive design and the impact it makes on the user experience of your [...]

It isn’t hard to get SEO wrong – numerous words and countless blog posts could be written about the many pitfalls of the web optimisation world – but digital natives and optimisation [...]

Not only was there a Google algorithm update during April, but there were many digital changes and things to discuss on our visits to the Pirate2 studios this month. From an update on mobile [...]

As promised in our March Radio Roundup, we’re going to delve a little deeper into this month’s Google algorithm update. So what exactly is going on, and when? On April 21st, Google [...]

It’s been a big month in the world of SEO news, from the beginnings of a ranking update at the weekend to the announcement of a mobile-friendly algorithm revamp on the horizon and a [...]

Our workload has expanded greatly over the last few months, so we thought it would be a good idea to get someone in to help manage our content! Lauren Williams is Cornish born and Cornish bred [...]

Whether it’s in the evening or at the weekend; it is still important to make sure your social media accounts are active if you are out of the office on business or on holiday. Whilst it might be [...]

We are almost a week into the New Year and with many of us getting back into the swing of things, now is the ideal time to look at your SEO strategy. Here are five SEO New Year’s resolutions that [...]

As the nights start to draw in and with Christmas fast approaching, we witnessed a new Penguin update. SEO The biggest SEO update for this month saw another Penguin released on Friday 17th [...]

A week before Halloween, Google announced that they have started rolling out the long awaited Penguin 3.0 algorithm, with a number of businesses reporting a mix bag of both positive and negative [...]

  It’s the start of Autumn and we are starting to see a few end of year changes being rolled out. Most noticeably the Panda update. SEO Google announced the latest version of its Panda [...]

HookedOnMedia directors Andrew and Stewart have recently become regulars on the new Pirate2 Business Hub. The team will be offering advice once a fortnight to Cornish Businesses who want to [...]

People using mobile phones for browsing the internet is on the increase with consumer brands expected to spend around $36 billion on mobile advertising by 2017, according to eMarketer. Creating [...]

Are you experienced in Project Management?  Then here at HookedOnMedia, we are looking for YOU! We are currently on the search for a Project Manager to work part time in our Truro offices, for [...]

September marks the start of a new term, which means new beginnings maybe you, your family members or your friends are starting a new college course, A-levels, GCSE’s, Degree’s or new jobs. My [...]

This month’s digital news is relatively quiet apart from news that Google ended its three-year experiment with Google Authorship, but the use of Author Rank to improve search results is set to [...]

Nervous, excited and walking into the unknown describes how the team was feeling when we walked into our local radio station to take over the airwaves for the very first time as none of us had [...]

The biggest update is the news in July of the Pigeon update which has been rolled out in the US which should give the UK some ideas on how to prepare their websites in time for when it flies into [...]

Google’s pigeon update has flown into the US allowing SEOs in the UK the chance to see how this will affect our clients here in the UK before it arrives. While the UK is not currently [...]

  As the digital world evolves, the team at HookedonMedia envisage PR and SEO to emerge as one big happy family. However, many businesses and agencies have yet to connect the two disciplines [...]

  The month of June saw a few changes being made; most importantly the Panda update which saw press release sites and eBay hit with a drop in Google ranking. SEO Google has launched an [...]

Almost every business post updates to social networking channels on a daily basis with some more than once a day but how often should you be posting without becoming annoying? There is a fine [...]

  May 2014 witnessed the fourth Panda update with well known companies like eBay and digitaltrends losing out, so what does this mean and how will it affect your website? Matt Cutts, [...]

Since the launch of the Google Knowledge graph in 2012 Semantic search has changed the way that search engines display information. What are Rich Snippets? A Rich Snippet is brief text that [...]

      We are already quarter of the way through the year and already we have seen a number of changes which include the launch of Google media tools, a new update for Adwords and a [...]

What is quality content? With Google Panda updates getting strict with guest posting a number of websites have been forced to up their game when it comes to content or risk being penalised. Many [...]

Google today have launched a new ad format within the Adwords centre – we’re seeing this in the UK: “A new ad format that takes your campaign to new heights by placing ads on [...]

SEO industry update for March 2014 So far this year we are already seeing a number of changes within the SEO world. This month we saw the internet mark its 25th birthday with a number of other [...]

Facebook Offer A Brand New Range Of Targeting Options There have been a large number of complaints about the limited audience targeting features on Facebook in recent times. Digital marketeers [...]

Google Page Algorithm Update Those of you who take a direct interest in digital marketing may remember that Google opted to introduce a page algorithm update in 2012. It was aimed primarily at [...]

Google Buy Into Artificial Intelligence Representatives of the world’s largest search engine have long considered it a priority to develop a comprehensive understanding of people’s [...]

Those of you who’ve been keeping up with the Hooked On Blog will understand that 2013 was a year of immense digital change. Google updated the Panda and Penguin algorithms in the aim of [...]

Matt Cutts Provides Information Regarding Google Penalties It is known that some webmasters have spent months attempting to recuperate their rankings after being penalised by Google. However, [...]

Digital marketeers had great cause for excitement this week as Twitter declared the launch of retargeted advertisements enabled by browser cookies. It is known that they have been trialling the [...]

Google Open To Suggestions For Improvement Google engineer Matt Cutts has posted a blog inviting web site owners to make suggestions regarding the improvement of webmaster tools. He pointed out [...]

Google Indexes App Content Google have made the decision to allow Android users the opportunity of accessing app content directly from the search engine pages. They have started out by adding [...]

Google Opts To Feature Banner Advertisements Those of you who’ve been involved in search engine marketing for some time may remember Marissa Mayer’s promise that ‘There will not [...]

Recommendations To Be Featured Alongside Google Adverts It is quite usual to ask friends and family members for advice regarding investment in products and services. We may previously have done [...]

Google Have Launched The Hummingbird SEO experts across the world were shocked to discover that Google introduced a brand new update last month. The major update has been named Hummingbird and it [...]

Webmasters May Download Enhanced Backlink Reports Google have received a number of complaints about the backlink reports generated via Webmaster Central in recent years. The critics have pointed [...]

Personalised Results For Google Users People who make use of the full range of Google utilities will be able to enjoy a personalised search experience over the coming weeks and months. They can [...]

Google Choose To Feature In Depth Articles Google have taken a number of steps to reward the production of high quality content in recent years. They’ve taken particular notice of articles [...]

Looking for Google Adwords vouchers? If you’re looking to start a new campaign to drive additional targeted traffic to your site then get in touch, PPC can be one of the most effective ways [...]

Google’s 10 Day Panda Update You might remember Matt Cutts announcing that algorithm updates are to be made over a series of days in order to ‘lessen the impact … on webmasters’ [...]

Search Engine Users Fail To Recognise Paid Listings There has been some debate regarding the efforts that search engine providers make to distinguish paid and organic listings. The American [...]

Advertisers With Enhanced Google Campaigns May Add Sitelink Descriptions Google introduced enhanced adwords campaigns in February of this year. A number of advertisers grasped the opportunity to [...]

Google Concentrate On The Removal Of Webspam The majority of website owners and searchers will be happy to hear that Google are continuing their efforts to make the internet a cleaner and better [...]

Google are currently testing out image extensions for Adwords ads – this currently applies to the top positioned ad – click on the screenshot below to see the full image: Beta Test [...]

Google Penguin 2.0 – The Next Generation Those of you who’ve been reading the Hooked On blog for some time may well have noticed that the focus has been primarily directed upon Google. This [...]

Details Of Google’s Summer Schedule Matt Cutts, official Head Of Webspam at Google, has just outlined a series of steps which will be taken as a means of improving the general search [...]

Page Loading Times Decrease On Mobiles & Desktops As a keen online marketeer you might be aware that Google takes account of site loading times when assigning website rankings. Indeed, the [...]

Google Users Can Map Their Worlds An increasing number of people have come to rely upon Google maps in recent years. They print directions to local attractions and use the street view feature to [...]

The IAB’s (Internet Advertising Bureau) annual digital spend report is out, key stats from the report: – Mobile now accounts for 10% of all digital ad spend in the UK. (This was 1.1% [...]

A quick round up of the ever evolving Google Places service, on April 3rd Google launched a new look & feel for their Google places dashboard in the US – What does it mean for you? [...]

Swedish Word Removed After Pressure From Google The Swedish authorities have been forced to discard the word ‘ungooglebar’ from a language list following a series of complaints by the [...]

Penguin & Panda Updates Expected A number of fascinating discussions have been held at the American SMX West Conference over the last week. However, it was Matt Cutt’s talk regarding [...]

Flower Sellers Penalised By Google Google have made it quite clear that they will not tolerate the mass purchase of links as a means of boosting search engine rankings. However, such warnings [...]

Google Pays Attention To Online Reviews An update to Google’s spam detection algorithms was announced recently. Apparently this update has been made as part of a bid to ensure the fairness [...]

Advertisers who have used PPC campaigns to win new customers may be interested in a new Adwords utility. It has been designed to give the webmasters and business owners more control, by allowing [...]

Google Being Sued By Apple Users A group of 12 Apple users have alleged that Google abused their privacy rights during 2011 and 2012. It is claimed that the major search engine installed cookies [...]

Big Problem Solved By Facebook? Mark Zuckerberg caused a great deal of conjecture by inviting bloggers and journalists to an important presentation yesterday. Some people thought that Facebook [...]

If you’ve been keeping up with the Hooked On Media blog posts then you’ll know that 2012 has been a pretty eventful year. Google have released two game changing algorithm updates with [...]

Google Report On Successful Smartphone Marketing The technology experts at Google have just released a report on how to maximise the sales of smartphones. Apparently the largest number of sales [...]

Microsoft Claims That Shoppers Are Being Scroogled It was only a couple of months ago that Microsoft launched their ‘Bing It On Campaign’, in which web users were asked to choose [...]

Google Is The First Choice Research Tool For Students Before the arrival of the internet students turned to textbooks, journals and their parents for the answers to academic questions. According [...]

Google have made a number of attempts to crack down on black hat SEO techniques and unethical web site promotion strategies over the last year. They’ve sent warning messages to those [...]

Exact Domain Name Update Takes Effect In a recent Google update the search engine weighting given to exact match domain names was reduced. This algorithm alteration has had some impact on [...]

Google’s Latest Algorithm Update In The News Online copywriters and journalists have long been required to integrate important keywords into the titles of articles and blogs. This method is [...]

Americans Prefer Bing To Google Representatives from Bing recently carried out a blind testing experiment on 1,000 American citizens. They were told that if they preferred the search results [...]

Shoppers Go Mobile The online marketing experts at Monetate have published a detailed report revealing some fascinating facts about the increasing use of smartphones and tablets by shoppers. The [...]

Google Is The Number One Brand According To Impact Media Value Google has zoomed back up to the top of the Media Value charts after being beaten in consecutive quarters by Apple. Places are [...]

Facebook Aren’t Factoring Web Search Into Their Short Term Plans  Facebook’s Director of Engineering, Lars Rasmussen, has teased the online community by claiming that major updates to [...]

Local Change Affects Business Listings As part of their sustained effort to engage web users, Google have opted to replace Google Places with Google + Local. The change has reportedly affected [...]

Google Reacts To Censorship Requests Google have just released their biennial transparency report, which highlights the types of content that government organisations have asked to be removed. [...]

most angler, soundness over speed is a give up they’re willing to make. Considering a great part of the time spent in a fishing kayak is spend fishing instead of hustling around, strength [...]

Google To Cash In On Shopping Platform Any online merchants who sell their wares via Google, may be shocked to hear that the search engine is set to begin charging for product listings. Items [...]

The Penguin Causes A Flap Google, the world famous search giant, has introduced a number of algorithm changes designed to push sites adopting black hat practices behind those which employ ethical [...]

Webmasters With Black Hats Beware Ever since the inception of search engines such as Excite and Altavista back in the mid 1990s, a modern breed of success hungry webmasters have sought means of [...]

It’s All About Localisation “We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the [...]

Is this Google’s Biggest Shake-up For Years? http://googleblog.blogspot.com/2012/01/search-plus-your-world.html ” We’re transforming Google into a search engine that understands not [...]