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5 reasons why PPC is important for small businesses

Firstly, what is PPC? PPC (or pay per click) is a type of internet marketing that involves advertisers paying a fee each time…
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Top 3 social media trends that may impact your next campaigns

In the world of SEO and digital marketing, keeping up with emerging trends is a must, helping you to stay ahead of the…
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The simple steps to successful seasonal SEO

Although SEO is a long-term strategy, seasonal SEO is a major part of any business and should aim to work alongside your wider…
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YouTube now considers ‘engagement’ for the platform’s action ads at 10 seconds not 30

News recently emerged that YouTube will be changing the attribution criteria for TrueView for action videos ads. TrueView for action ads are designed…
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The local and longstanding SEO myths that do not want to seem to die…!

Puzzled about what's true and what isn't in the realm of SEO? We don't blame you as there are still some very common…
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Instagram is the fastest growing social media platform of 2018

Instagram has 700 million monthly active users and counting, placing it second behind only Facebook (if you exclude YouTube from the equation). With…
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Facebook updates not to miss

Want to keep up with Facebook’s latest trends? Below are some of the most recent updates. Info & Ads feature for Pages Last…
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PPC ads: How to make them more memorable

Do you feel your PPC ads are too dry and drab? Read on to find out how to make them more memorable.  Make…
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A guide to SEM & Paid Search Marketing

SEM (Search Engine Marketing) is the acronym used to describe generating website traffic by purchasing ads on search engines. Once upon a time,…
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Top 4 SEO tools that we love here at Hooked On Media

Looking for the best SEO tools? We've hand picked our favourites here at Hooked On and shared them just for you below!  Majestic…
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8 common website mistakes

Websites can be tricky things, forever needing troubleshooting and updating. Cut out the following mistakes to make your digital life easier.   Testimonials aren’t…
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5 important SEO mistakes that blogs make

Blogging and SEO come together to get your website more rankings and place you higher in the search engine. But there are a…
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Page speed and how to improve it

Having trouble with page speed on Gzip your site? Here are a few ways to improve your page speed.  Enable compression Using a…
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Meet the team: Jeanne Naylor

Jeanne has been with Hooked On Media for just over 2 years and is responsible for crafting content for a number of clients…
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Top ideas for getting your brand across on social media

Using social media to leverage your brand isn’t an easy feat. There is no one-size-fits-all set of rules, what with all the different…
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Meet the team – Xavia Smith

A new addition to the Hooked On team, Xavia has already made a huge impact on the company and has nothing but a…
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The SEO trends emerging half way through 2018….

June is nearly upon us, which means we’re almost half way through 2018 – time is truly flying in the fast-paced world that…
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Ranking factors for mobile in 2018

So you've made plenty of effort to create an effective website for your business but you've observed the surge in mobile use and…
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Meet The Team: Claire Peters

A loyal and longstanding member of the Hooked On Media team, our Accounts Manager Claire is the life and soul of the office…
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How will Brexit affect digital marketing?

Brexit: It’s a great big question for us all, unchartered territory that's way off the beaten track. After the initial cool-down post-Brexit vote,…
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Instagram make some of their most significant changes to date….

With just over 800 million users, Instagram has become one of the most used social media platforms out there and they're about to…
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How To Get Your Content Noticed In The Online Ether

A thoroughly crafted content marketing campaign will achieve tangible results; according to Demand Metric, ‘content marketing generates 3 times more leads than most…
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Benefits of Call Tracking for your business

Call tracking assigns a different phone number to each online and offline marketing campaign you are running; these are then forwarded to your…
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Meet the team: Jenny Jones

Our second 'Meet the team' feature is to introduce our new social media whizz Jenny Jones. With a background in graphic design, Jenny's…
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Black hat social media practices – why you should be aware

Last month, Vice magazine’s Oobah Butler reached the number 1 spot on Trip Advisor in London for a restaurant that didn’t even exist,…
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Facebook Zero: What does Facebook’s new algorithm mean?

Firstly, what is Facebook Zero? Facebook Zero is the phrase Facebook have defined as being the new way that they talk with their…
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Link building – how important is it?

It may sound like a vague phrase, but 'link building', the process of gaining hyperlinks from other sites to your own, is a…
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Meet the team: Victoria Pomberio

The ‘Meet The Team’ feature is back, as we welcome 3 new additions, including content manager Victoria Pomberio. Victoria’s role includes writing detailed…
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5 of the easiest and savviest ways to boost content and link-building efforts

Quality content and clever linking efforts will make your business perform significantly better in Google. The search engine rewards businesses that make a…
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PPC trends to watch out for in 2018

At the end of 2018, SearchEngine Journal published the PPC predictions of 25 experts and here, we discuss some of the mot prevalent…
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SEO in 2018 – a few things you should know….

SEO is synonymous for change and 2018 is no different - take a look at some of the emerging changes in the world…
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Biggest social media trends for 2018

Social media has become one of the most dominant business tools out there and one of the most effective ways to reach the…
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Optimising for voice search in 2018

There are different tactics when it comes to optimising for voice search as opposed to optimising for desktop searches and knowing a little…
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Main on-site SEO problems holding back ecommerce platforms

Ecommerce is set to increase again in 2018, but what are the problems holding certain platforms back? Short/none or poor product descriptions  Short…
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Building a successful content marketing strategy for SEO growth

When you solely focus on using keywords to drive your content strategy, not all of your audience’s content needs are captured in a…
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How the images you use on your site can change the way users see your brand

In 2017, aesthetic design in branding matters more than ever. Take the big guns like Apple, Air BnB and ZARA; Over the last…
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Top social media trends that will dominate in 2018

A new year means new trends in the world of social media marketing. Let's take a look at what will be users' priorities…
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Why general ranking factors are dead

The ephemeral nature of SEO means that there are constantly changes that you need to embrace - an SEO consultant’s work is never…
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Some common SEO pitfalls and how to avoid them

To stay ahead in the world of SEO, it's important to be aware the obvious pitfalls to help you go out of your…
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Are you picking up your office phone? Don’t miss out on vital business

Marketers cannot afford to ignore offline channels and there is no longer a difference between digital and physical. This age of digital connectivity…
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Top 10 ecommerce tips this Christmas

Online sales are set to grow to their highest this year – have you got your site Christmas-ready? Here are a few tips…
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The client guide to Google Analytics

So you’re paying an agency to track and analyse your SEO data so why do you need to know anything about it? It…
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Attract more audience by publishing more than just brand-centric content

Many businesses don’t understand the benefits of creating content that isn’t directly about their brand and products. However, unless you are an internationally-known…
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Why bother outsourcing content/blogs?

Whatever sector you're in, fresh content will help you rank more highly in Google. Perhaps you've tried writing content yourself but can't quite…
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Quick-fire Guide to Social Advertising

Social advertising has become a key part of digital marketing and changed the way we consume adverts online. Here are a few things to consider…
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Pay per click predictions for remainder of 2017 

We are well into the second half of 2017 - with this in mind, we're taking a look at some of the emerging…
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Changing your SEO strategy when your business needs change….

The world of SEO is in constant flux and all businesses should be looking to keep an ear to the ground and ride…
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4 pointers that digital marketers need to know about social media marketing

By 2018, a whopping 69% of all internet traffic will be video-orientated and though video being used in marketing is nothing new, the…
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3 SEO myths to leave behind

There are many misconceptions surrounding SEO, born from the fact that digital marketing is constantly evolving (even this is an understatement!), so it can…
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The price of SEO – explained 

SEO is a difficult service/concept/thing to quantify! Most people will find it far easier to send out a mail chimp to potential clients…
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Importance of choosing a Google Partner agency

Becoming a Google partner is not easy and an agency must fulfil a number of steps before qualifying. Being a Google partner means…
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3 predictions in the world of SEO 

Keeping up with the SEO trends is essential in 2017. SEO is in a constant state of flux and needs to be continually…
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Table 6 – Marketing In Cornwall

With thanks to Pirate FM and the Penventon Park Hotel for our invite & putting this together, a great evening, all marketing discussions…
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Voice search and SEO

When you research into who is using voice search, why they’re using it and where they’re using it, it is clear that there…
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Things to consider: SEO

The internet is the realm we all use to look for new services and products and with this in mind, internet searches are…
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Who ought to optimise content – copywriters or SEOs?

There is a lot of overlapping across the two disciplines but can you rely on your SEO exec to also be your content…
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Getting the best out of images in CMS systems

Loading speeds have become super important over the last few years - this is one of the elements most responsible for users staying…
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Getting your brand across in your content 

No matter what sector you’re in, you’re going to want to establish a strong voice for your brand, which is where content writing…
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How has Facebook been used by parties in the 2017 snap election?

Facebook now has 37.7 million users across the UK.  It’s safe to say that social media has never played as big a tt…
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Meet The Team – Social Media Exec Charlotte Sams

Introducing our newest team member Charlotte Sams as Social Media Exec - lover of music and comfort at work!    Best thing about…
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A flexible approach to SEO to make it work

SEO is an ever-changing territory – a bit like the stock market! A good ranking in Google is not something that you can…
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How can Call Tracking help your business? 

Your business's incoming and outgoing phone calls can provide you with valuable information about your marketing goals....   Get to know your customer…
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The importance of analytics in social media 

Today, it feels like there isn’t an area of business that isn't tracked and monitored with a view to achieving better results every year…
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6 benefits of PPC for smaller businesses

PPC (Pay Per Click). Search engines such as Google and Yahoo allow businesses and individuals to purchase listings in their search results and…
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What is Twitter used for in business?

In 2017, many more businesses across every sector are embracing the power of Twitter and social media in general but there are still…
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Why basic SEO principles are not enough in 2017

We are all, always trying to save money where we can in business – its no secret! However, one of the crucial areas…
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Hooked on Media at Cornwall Business Show!

We had a great time exhibiting at the Cornwall Business Show in Wadebridge last Thursday. The show has become an important date in…
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Mobile marketing trends in 2017

The number of active mobile devices around the world surpassed the number of humans on the planet in 2014.     Personal relationships…
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Overview of the updates in Facebook: January – now 2017

Facebook and social media platforms are now essential for expanding your audience and 2017 will see some changes that could benefit your business…
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Think social media isn’t relevant marketing for your business sector? Think again….

Do you feel that your business isn’t worthy of social media because your product might not be the most creatively-focused or ‘interesting’ in…
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Survey concludes users want more ‘answers, fewer search results’

As we edge into 2017, the gradual rise in people using the voice feature on their phone will continue to surface, though many…
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Content writing trends to watch out for in 2017 

Remaining up-to-date with the content market trends of the hour is an essential part of staying ahead of your competition and maintaining your…
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Hooked On Media is Hiring – Social Media Manager – Work With Us In Truro

Are you experienced in Social Media Management?  Then here at HookedOnMedia, we are looking for YOU! We are currently on the search for a…
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It’s more than just about keywords…..

Google has done a lot of work in trying to find ways to understand more about user intent behind a search.  Google has…
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Our Digital Marketing Predictions for 2017

A new year brings new opportunities for the likes of SEOs, digital marketers and businesses and 2017 is set to be the year…
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Meet the team….Nikki Lange

[vc_row][vc_column][vc_column_text] We’re delighted to welcome Project Manager Nikki to our ever-growing team. Nikki is a talented and passionate cake-maker and salsa enthusiast! Best…
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Instagram Hits Over 600M Users

Over the past 6 months Instagram has been updating with a steady stream of new features, in line with these updates, over 100…
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How to Write an Awesome (SEO Friendly) Blog Post

You know the drill, content is king. But getting down copy doesn't come easy for everyone, especially when trying to please the SEO…
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3 Social Media Trends That Will Own 2017

The fast paced world of social media is an ever-changing one. From virtual reality to changing the game to new social channels popping…
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Have you seen Google’s new iOS app?

As we step into 2017, Google isn't scared of throwing something new at us, and their new iOS app is filled more features…
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Watch: Google 2016 Recap

It's that week between Christmas and New Year where all we do is eat cheese, wonder what day it is and painfully get…
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What we Searched for in 2016

We don't need to tell you that 2016 has been a bit of a year; Brexit, Bowie, Rickman and the hottest year since…
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Google now Fluent in Emoji

Tweet @Google an emoji, and you will get a reply which include a pun, GIF, and a link to local search results relevant…
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3 SEO Trends to Watch out for in 2017

The world of SEO is an ever-changing and evolving one, and with the start of a new year comes a change of tides.…
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Google Testing Images in Sitelinks

Both Google and Bing have been playing with image extensions for years. Google gave them a shot in 2013, before scrapping the idea…
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Google Maps adds real-time updates for venues

As the holiday season is ebbing nearer, frantic shopping in busy town centres and cities is imminent. Google knows all about this, and…
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Google Search Console Undergoing Maintenance

Last week, Google confirmed that they are performing infrastructure updates to Google Search Console. They have said that these updates may interrupt and…
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Twitter introduces 2 new direct message features

It would seem that Twitter is determined to be leaders in customer service, and of late have been updating their customer service tools.…
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Facebook Launches Own Version of Snapchat Lenses

Facebook has started rolling out its version of Snapchat lenses, called Masks. The social network has started to add the feature to its…
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Mobile Search is New Priority for Google

Google will soon be splitting  search results index into two separate versions for mobile and desktop, with mobile being updated much more frequently…
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Penguin 4.0 rollout now complete!

You may have heard us banging on about the new Penguin update, and, well, we're at it again. This time though, we're bringing…
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People sharing less personal information on Facebook

Looking back on Facebook's feature, "On This Day," it bores me to see just how boring I was 9 years ago. Several updates…
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Google updates Penguin for the Last Time

After almost two years of waiting, Google finally updates the Penguin Algorithm. It's the fourth major Penguin release, making it Penguin 4.0, and…
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All you need to know about Twitter’s new relaxed character count

On Monday, Twitter finally stopped counting photos, videos, polls and quoted tweets against the standard 140 character limit. However, this does not mean…
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Was there a Google algorithm change last week?

Although Google has been downplaying last week's major fluctuations as "normal", we (and the rest of the SEO community), beg to differ. The…
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Remember! Widget Links are Against Google Webmaster Guidelines

Yesterday, Gooogle issued a warning to webmasters to remind them that links within widgets are against Google Webmaster Guidelines. The post, published on…
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August Industry Update

The sun is still out in full force here in Cornwall and sunburn and freckles are rife at HookedOn HQ. With attention now…
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July Industry Update

You could be mistaken for thinking that we’ve somehow time-travelled back to the 90s this month - what with Pokemon making a comeback,…
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June Industry Update

Summer has arrived, which means the spring cleaning and New Year shakeups have all been swept under the doormat, giving us a little…
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May Industry Update

Spring is busting out the big-guns here in Cornwall, and summer is definitely creeping in with sunny days, the first festivals of the…
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Meet our team – Kirsty Drummond

This month's edition of 'Meet the team' features our social media whizz Kirsty Drummond.   Best thing about HookedOnMedia? The guys here make…
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April Industry Update

Google have had a little bit of a clear out this month and have dropped an old SEO favourite from its features and…
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Meet our Team – Stewart Roode

Continuing on from last month's 'Meet the Team' feature, this month we're meeting co-owner of HookedOnMedia Stewart Roode. 1. Best thing about HookedOnMedia?…
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March Industry Update

As we’re writing this month’s update, it’s quite apparent that spring is well on its way to Cornwall - the sun is shining,…
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Earned media vs Paid media

Knowing how to explain the difference between earned, paid and owned media can be tricky! We’ve explained it in layman’s terms below. Earned…
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February Industry Update – Let’s Get Social

Well here we are again, the second of 2016’s Industry Updates from us here at HookedOnMedia! This month it’s been all-go on the…
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Google To Stop Showing Ads Within the Right Hand Side Of Search Results

After initial tests started back in 2010 it is now rumoured Google is stop displaying ads on the right-hand side of the search…
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Meet Our Team…..Andrew Thomas Feature

Hello from our team! Over the next few months we'll be introducing you to the different members of our team here at HookedOnMedia.…
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Premier league new recruits at Hooked on Media…..

We may be nearly done and dusted with January, but with the cold winds of February and March looming over us, winters in…
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January Industry Update

Wow! The first month of 2016 is coming to a close and it’s already shaken up the world of the web with Google…
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What to Learn from Google Integrating Panda into its Algorithm

  As we're sure you’ve heard if you keep half an eye on any digital marketing journals or websites, Google have integrated Panda…
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Optimising your website for smartphones – the future

2015 showed us there was concrete statistical evidence that more of us now browse the net on our smartphones or devices than on…
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Top Metrics for SEO Reporting

Everyone has their own style and every agency likes to go about this a bit differently, but the fact remains that the core…
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Social Advertising Trends to Watch in the Coming Year

Working for many years as digital marketing experts in SEO, we’ve seen a number of dramatic changes in both technology and social media…
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5 business-savvy ways to get the best from Facebook

1. Create shareable content that is likely to get people excited. If you’re incessantly posting tiny snippets or huge bulky bits of texts…
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How to Increase Your Website’s Trust Factor

Trust is a huge part of what makes something successful online - and a defining factor in why people may choose your business…
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6 Outdated Internet Trends Best Forgotten

We’ve all seen them come and go - the outdated internet trends that everyone at the time thought would revolutionise the way we…
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Why Traditional Journalism Matters for SEO

Amongst SEO practises, the depth and level of knowledge we’re expected to have as practitioners has grown exponentially over the last few years…
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What is Google Alphabet and What does it Mean?

Google Alphabet is something we’ve heard of for a while now, but there’s probably still some misunderstanding as to how it all works…
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5 things to remember about local search engine optimisation

Ensuring you bear in mind local searches is as vital as it ever has been within SEO these days, and it’s worth spending…
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How to become a better communicator when working in SEO

There’s no denying it - us SEOs are as guilty as anyone when it comes to ‘getting on with the job’ and neglecting…
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social-media

Tools to Successfully Monitor Social Media Campaigns

Keeping up to date and monitoring campaigns of any size in marketing has always been important. In an online world however, it is…
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Why Outreach Matters

Blogging outreach, and forming relationships between bloggers and people who work in the same industry as you is a vital part of digital…
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Why responsive design matters

In digital marketing and web optimisation circles in recent months, it’s almost inevitable that you will have heard of responsive design and the…
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Avoiding common SEO mistakes

It isn’t hard to get SEO wrong - numerous words and countless blog posts could be written about the many pitfalls of the…
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April Radio Roundup

Not only was there a Google algorithm update during April, but there were many digital changes and things to discuss on our visits…
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Five tips to prepare for April’s Google algorithm update

As promised in our March Radio Roundup, we're going to delve a little deeper into this month's Google algorithm update. So what exactly is…
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March radio roundup

It's been a big month in the world of SEO news, from the beginnings of a ranking update at the weekend to the…
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Lauren Williams HookedOnMedia Content Manager

Introducing our new Content Manager!

Our workload has expanded greatly over the last few months, so we thought it would be a good idea to get someone in…
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How to manage your social media when your business is closed

Whether it’s in the evening or at the weekend; it is still important to make sure your social media accounts are active if…
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5 SEO New Year’s resolutions from HookedOnMedia

We are almost a week into the New Year and with many of us getting back into the swing of things, now is…
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Penguin 3.0 – Should You Be Concerned?

As the nights start to draw in and with Christmas fast approaching, we witnessed a new Penguin update. SEO The biggest SEO update for this…
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Is the penguin a trick or treat for your business?

A week before Halloween, Google announced that they have started rolling out the long awaited Penguin 3.0 algorithm, with a number of businesses…
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Panda returns – What affect will this have on your website?

  It’s the start of Autumn and we are starting to see a few end of year changes being rolled out. Most noticeably…
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HookedOnMedia become regulars on the recently launched Pirate 2 Business Hub

HookedOnMedia directors Andrew and Stewart have recently become regulars on the new Pirate2 Business Hub. The team will be offering advice once a…
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Writing smart PPC ads for smart phones

People using mobile phones for browsing the internet is on the increase with consumer brands expected to spend around $36 billion on mobile…
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