We are almost a week into the New Year and with many of us getting back into the swing of things, now is the ideal time to look at your SEO strategy.
Here are five SEO New Year’s resolutions that can help get your business get noticed
Redesign your website for the mobile world
Whether it’s tweeting, browsing or purchasing online, more and more people are using their mobile phones, iPads and tablets whilst on the go.
Here are some tips you can use to maximise the impact of mobile search:
- Bidding competitively to earn a top spot on search engine results pages, as most mobile searchers respond to the first or second listing.
- Test ad copy with brand names or superlative claims (like lowest or best) to drive greater engagement on mobile devices.
- Use mobile-specific site link, location, or call extensions to lead searchers directly to your business.
Increase your site speed
Check your site speed to see if your site is prepared to handle bigger traffic levels than before as things are set to get even faster in 2015. Studies show that users leave a site if it hasn’t loaded in 4 seconds so if your sites are running slow the chances are that they will get swept aside by search engines. To avoid this from happening, make sure site speed is near the tip of your SEO priority list.
Create regular content
There’s nothing better than creating valuable content that is shared and liked. One of the best ways to do this is to write a guest post for an authority in your industry.
Why not put together a content calendar and set the benchmark for a number of content pieces that you will create. Don’t just include paragraphs of text, be creative and add some images, charts, videos or even music to your content. You may be lucky enough to appear on Buzz Sumo, which is a great place to see which topics related to your business are getting the most attention.
Share your content
There’s no point in creating new content if no one will read it. Make sure that you share your content via social networking channels to make the most of new and potential audiences, as well as existing ones.
It’s all about the timing, so make sure you think about your audience and the time of day you are posting before clicking the publish button. Wait for the right moment, otherwise you may find that your best content is getting buried underneath thousands of other tweets or Facebook posts.
An article published in B2C suggests that Tuesdays between 9am to 12pm are best for Facebook, Twitter, and Google Plus while Monday between 8am and 5pm are the best for Pinterest and LinkedIn.
Employ an SEO agency!
If you like the sound of the four SEO tips mentioned above but don’t have the time to implement these ideas or you have no idea where to start, there’s no need to dismiss them. Our team at HookedOnMedia can take care of your online and offline marketing so you don’t have to worry about your SEO, Social PR or Marketing strategies. Why not call our team today on 01872 248 376 for more information.