Google today have launched a new ad format within the Adwords centre – we’re seeing this in the UK:

“A new ad format that takes your campaign to new heights by placing ads on real birds. Select your bird and write your ad. Then you’re ready for takeoff.”


Although not a start-up anymore Google do seem to have retained their sense of humour, as this ‘new service’ has launched on April 1st – we’re taking it with a pinch of salt! 🙂

You can choose from the following type of bird for your new ad:


Once you’ve created your ad text – along with specified character counts for the:

– Beak (25 characters)
– Head (35 characters)
– Wings (35 characters)
– Tail Feathers (35 characters)













What Next?

You’re good to go – you can set your bird to fly as follows:

“Your bird will fly in any existing targeted locations in your account. Migratory birds may only be available in certain regions depending on the time of year, or may completely fly out of your targeted region. “

However Remember:

“Your AdBird will be reviewed by Google, and may not fly until that review is complete. Most AdBirds are reviewed within 1 business day. No birds will be harmed by using this ad format.”