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Facebook’s current number of users stands at 2.27 billion and this demographic is comprised of a variety of age groups. When creating Facebook ads for your business, it’s important to consider best practices and how best to reach your target audience. Here are a few general starting tips to ensure you get off on the right foot.


Visual content is treated more favourably by the Facebook algorithm and is more likely to be shared and remembered than written content (65% of us are visual learners). With this in mind, no matter what type of ad you create, the image needs to be visually appealing. Avoid low resolution images. It’s worth checking out a guide to help you understand what type of images to use where in terms of size and dimension.


It’s important to remember that you are spending money when someone views and clicks on your ad, so keeping things relevant is an obvious must. Showing ads that aren’t relevant to your intended audience will not yield much tangible success, not to mention waste your time and money. Facebook now offer a feature that helps you rate your ads in the same way that Google AdWords does; the more relevant your ad image, ad copy and destination page is to your target audience, the higher score you receive.

Include an intriguing value proposition

A value proposition persuades the reader as to why they should click on your ad to learn more about your service or product and why you stand out from the crowd. Make sure you have a realistic proposition – saying you’re serving the ‘best food in the country’ will not entice users but offering 15% off may well do. Including testimonials or using quotes such as ‘enjoyed by half a million customers last year – get 15% of your next visit!’ will help you to attract customers.

Clear all-to-action

Even if you execute all of the above perfectly, you cannot achieve new business without an obvious call-to-action, as your audience won’t know how to contact you! You can include CTAs like ‘offer ends soon – click here to book your table’. Or simply include your telephone number, although make sure this is not your dynamic number if you are using a call tracking service.

If you would like to know about the digital marketing services we offer here at HookedOnMedia, please do not hesitate to contact us.