Comprehensive Articles & Keyword Optimisation
Google Choose To Feature In Depth Articles
Google have taken a number of steps to reward the production of high quality content in recent years. They’ve taken particular notice of articles and blogs which have received a great deal of attention in the social media sphere. They have also encouraged the great community of webmasters to switch their focus from link building to the establishment of exceptional sites. And now the content creators have been given the incentive of seeing their in-depth articles featured in the Google listings.
Google’s Pandu Nayak said, ‘our research indicates perhaps 10 per cent of people’s needs fit this category … That’s why over the next few days we’ll be rolling out a new feature to help you find relevant in-depth articles’. He pointed out that people could find comprehensive stories about censorship or the history of lego. It was also revealed that Google are taking account of factors such as pagination, logos and authorship markups when assigning the rankings of in-depth pieces.
The Google Keyword Tool Will Soon Be Extinct
Those of you who conduct regular SEO research may be interested to hear that Google are replacing the traditional keywords tool with a new planner. It is already possible to access this utility via the tools drop down in Google Adwords. This would be a good idea if you want to learn about the range of options and brand new functions which Google have opted to incorporate.
You may well be interested to discover that the keyword and search volume data is now based upon exact match. This means that it is easier to ascertain the numbers of people who use certain terms and phrases. Traffic from mobile and tablet devices is also taken into account. It is even possible to view search trends over different periods of the year. And Google have claimed that the cost per click information is more accurate on the keyword planner.
Slow Mobile Sites Will Be Penalised By Google
Google have already made it clear that they take site speeds into consideration when assigning rankings. However, Matt Cutts has reinforced the importance of this ranking factor by saying that slow mobile sites will be demoted. He went on to reveal that the mobile penalties won’t be issued for the foreseeable future. Web site owners may want to prepare by making use of specific mobile templates and removing content which takes a long time to load.
