Meet the Team: Tia Woolcock, Content Executive

Say hello to Tia, our newest addition to the team! Fresh off the heels of earning her master’s in Professional Writing from Falmouth University, Tia has joined us as a Content Executive. Though she may be working remotely from Plymouth, her imaginative mind is always on the job, crafting compelling blog posts, snappy slogans, and punchy landing page content for HookedOnMedia and our clients. We caught up with her virtually to see how she’s settling into her new role.

1) Best thing about HOM?

Everyone in the team is so knowledgeable and approachable, which has been a real help since transitioning from a writing/literature background into the world of digital marketing. Not only that, but every day feels like an adventure as I learn new skills and gain a deeper understanding of digital marketing and how creative copy can make a company truly stand out online.

2) Favourite work snack?

I’m still making my way through the Christmas snacks at the moment. Let’s just say, I certainly went overboard! But nothing beats a mug of coffee with a few dark chocolate Digestives. Yum!

3) Distracted by?

My dog: he’s become so needy since I started working from home. The lunchtime dog walks are also a real saviour when I’m stuck on what to write, as I get to step away from my desk for a little while. A change of scenery usually helps to get the ideas flowing! 

4) Excited by?

Working with even more clients from diverse industries to help them stand out amongst the masses of online competition.

5) Best thing about your job?

What I love most about my job is the daily opportunity to write creatively. Second is the joy of seeing how my words help our clients increase their customer base while remaining true to their brand and unique voice. A consistent and authentic brand voice is really the key to making any business stand out and sound professional. 

6) I predict that…???

The rise of A.I. will reshape the way we approach online content. Copywriters will benefit by being able to produce engaging content at a faster rate and automate tedious tasks. However, users can easily abuse these tools, and in response, search engines will need to get smarter and acquire new methods of weeding out spammy, mass-produced and inaccurate content to retain their standing.