Developing A Social Media Video Strategy: Aligning Video Content With Your Social Media Objectives
Video is one of the fastest-growing ways of leveraging your social media presence. Below, we go through some of the ways to help you best incorporate videos into the channels that your business uses.
The content that you use as part of your social media strategy should have a purpose – avoid posting and producing content for the sake of it or because you have simply heard that it’s the done thing. Examples of objectives may include:
- Build trust in your brand.
- Drive more traffic to your website.
- Draw a larger audience.
- Boost engagement.
- Generate sales.
Here are a few examples of the types of social videos your business can create for different objectives.
Brand & product videos
Creating content that epitomises your brand and your products and services will boost sales and allow your audience to get to know you. Taco Bell’s recent ‘Taco Stories’ was a huge hit with Instagram users and a great way of leveraging branding without taking themselves too seriously. Try creating videos that use your products as much as possible – don’t make your audience have to leave everything to the imagination too often!
Videos including interviews with influencers, specialists in your product or service field and other experts will create B2B and B2C trust. Sharing snippets of video interviews on your social media channels every day/few days will direct more people to your website for the full video – keep them wanting more!
Live streams are another fast-growing phenomenon in 2019 and at the end of 2018 Arianna Grande broke records by releasing her most recent video for ‘thank u next’ as a live stream. Audiences like to feel a part of the present, and live streams are a great opportunity to make this happen for them. Broadcasts of behind-the-scenes clips in your offices or special announcements are a great example.
Here at Hooked On Media our team of social media experts know how to leverage your brand through customised social media strategies. Contact us today to find out more.