Top 5 Digital Marketing Trends To Jump Onboard In Q2
In today’s digital age, marketing strategies are rapidly evolving with the changing landscape of technology and consumer behaviour. The dawn of 2023 has had businesses looking for the latest digital marketing trends to enhance their online presence and effectively engage with their target audience.
In 2023, we are seeing the meteoric rise of artificial intelligence and voice search to the continued dominance of video content. This year promises to bring exciting developments in digital marketing, and if the first quarter is anything to go by, Q2 will be even more exciting.
In this article, we will explore the latest trends in digital marketing for 2023, providing insights into 5 trends that businesses can leverage to stay ahead of the competition and make meaningful connections with their customers. So, buckle up and read on to discover the latest digital marketing trends shaping Q2 of 2023.
Voice Search Is Now The Biggest Trend
Yes, voice search has been around for a while, but now with the latest technological developments, it is much sharper and more accurate. This means websites that get onboard and optimise for this trend should be prepared for the onslaught of voice traffic that may come their way if it isn’t already.
Here are a couple of tips to help prepare your website for voice search:
- Use conversational language: When creating content for your website, use everyday language that matches how people speak. This will increase the chances of voice assistants picking up your content.
- Optimise for long-tail keywords: People tend to use longer phrases when speaking than when typing, so optimising your website for long-tail keywords is essential. Use tools like Google’s Keyword Planner to find the right long-tail keywords for your website.
- Use structured data: Structured data helps search engines understand the context of your content, which is especially important for voice search. Use schema markup to provide structured data for your website.
- Create a FAQ page: Voice search users often ask questions, so having a FAQ page can be helpful. Ensure that the questions and answers are written in a conversational tone and use long-tail keywords.
In-feed Shopping Is Bigger Than Ever
Anyone who runs an eCommerce business is probably already familiar with running so-called shoppable posts on Facebook and other social media platforms. But for those who don’t know, it’s now possible to link items from your digital catalogue to your Facebook and Instagram posts, allowing more people to find and purchase products directly from their social media feeds.
The other big shopping tool that shouldn’t be ignored is Google ads. The ads are linked to your product catalogue, and the display is shown as shoppable photos. All you need to do is create an ad, specify the search phrase you want to target and then run it. However, you’ll also be asked to set other parameters like geographical location and the item(s) inventory number. Setting up this last feature is essential because it will automatically stop the ad from running once the item sells out.
It is common knowledge that most people watch online videos for an average of 100 minutes daily. Most, if not all, users on Facebook will watch videos. Thus, this market is worth tapping into by creating video ads. You can do this in a few ways; for instance, the obvious one is to create a YouTube or Vimeo channel and then use these videos to educate people.
The next thing you can do is connect with your target audience via a series of TikTok videos and other social media content. You must share these videos with hashtags so that people find them. OTT or over-the-top advertising is another great way to leverage the power of videos.
The Power of Interactive Content
Most people enjoy interacting with brands online via social media and other platforms. And interactive content is one of the best ways for influencers and brands to communicate with their followers.
People can directly talk with you by leveraging the power of Facebook Live, YouTube Live and Instagram Live. This type of engagement is invaluable because it allows you to interact directly with the people that matter most to your brand. Hosting something like a “ask me anything” or a live product Q&A is a good start. You can then promote the event for a few weeks in the lead-up to it.
Collaborating with a well-known influencer in your industry can be a game-changer for your business. This marketing strategy typically involves offering complimentary products to a social media personality or compensating them for promoting the brand. In return, they craft a post endorsing your product to their followers.
Platforms such as TikTok, YouTube and Instagram are all great options for finding well-known personalities to work with. However, consider teaming up with a micro-influencer instead of shelling out a significant sum to secure a celebrity influencer with millions of followers. A micro-influencer is someone with a follower count ranging from 1,000 to 10,000.
Most business owners don’t know this, but so-called micro-influencers benefit a brand because they cater to niche audiences. Their followers also often perceive them as more authentic and trustworthy because of what they have in common. So, consider collaborating with a micro-influencer to expand your reach and make meaningful connections with potential customers.
Q2 2023 is shaping up to be an excellent part of the year for businesses that wish to invest in digital marketing. By implementing some of these trends into your strategy, you can start to build and cultivate a loyal following, which will be eager buyers during Q3 and, most importantly, Q4 for the holiday season.