Facebook & Twitter Offer New Advertising Opportunities
Facebook Offer A Brand New Range Of Targeting Options
There have been a large number of complaints about the limited audience targeting features on Facebook in recent times. Digital marketeers have been subjected to click fraud and illegitimate likes on the leading social network. However, Facebook have attempted to improve their online advertising platform by offering a variety of enhanced targeting features. Online advertisers have been given the opportunity to target their promotions in accordance with the status and specific interests of the Facebook users. It is even possible to issue advertisements based on geographic locations and relationship statuses.
It is thought that the increased range of advertising options will be of interest to the community of digital marketeers. However, the social networking critics have pointed out that there is still a potential for click fraud. Online advertisers may also be concerned about the accuracy and legitimacy of Facebook data.
Bing Pay Particular Attention To Spelling & Grammar
Bing’s Duane Forrester has published a blog regarding the importance of maintaining high standards of spelling and grammar. He made it quite clear that Bing take account of such factors when assigning website rankings. Forrester pointed out that the content producers who make occasional errors have little reason to worry about the prospect of penalisation. However, it was also claimed that webmasters who regularly upload poor quality content should expect to incur the wrath of Bing.
It is worth noting that Google have taken a different stance on the inclusion of typos and grammatical mistakes. They released the Panda algorithm with the intention of maintaining the quality of search results. However, Matt Cutts has revealed that standards of grammar do not have a direct bearing on the core algorithm.
Twitter Users Given The Opportunity To Promote Their Accounts
There has been a great increase in the number of digital marketeers who’ve opted to harness the promotional power of Twitter in recent times. Some of them have opted to incorporate images and videos, while others have opted to invest in promoted tweets. However, the latest opportunity involves the promotion of selected accounts. This new feature will allow advertisers to promote their accounts via the Twitter search interface. There will even be the possibility of targeting specific users in defined geographical locations.
A Twitter statement revealed that ‘relevant Promoted Accounts can [now] be presented to users in search results along with recommendations of people to follow. We automatically select relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices, so no additional action is required for your business to access this capability.’
What Do You Think
Are you planning on using Facebook’s improved targeting features? Do you agree that the search engines should take a tough stance on grammar and spelling? We welcome and will respond to any comments you wish to make at the bottom of this post. Also, please feel free to Tweet and Google + this blog!
