Google Changes Are Having A Positive Impact
Google Is The Number One Brand According To Impact Media Value
Google has zoomed back up to the top of the Media Value charts after being beaten in consecutive quarters by Apple. Places are assigned in this chart depending upon the level of positive news and social media coverage that any one brand has enjoyed. The researchers claimed that Google’s value had risen to $756.6 million, mainly because of the recent release of products and software’s such as Android4.1, the Nexus 7 Tablet and Google Glass prototype.
Apple’s drop in projected value to $594.3 million has been attributed to the release of stories about e-book price fixing and negative reviews of Siri, the advanced voice recognition programme. However, brands such as Amazon and Hewlett Packard still have a great deal of catching up to do from their respective levels of $331.4 million and $258.2 million.
Google Search To Incorporate Results From Gmail
Google has just begun a trial of a new system that enables users to see relevant Gmail messages as part of the search results page. Assurances have been given that the appearance of the Gmail text will be restricted, to stop emails being read by other searchers. The search chief at Google said that “If you’re planning a biking trip to Tahoe, you might see relevant emails from friends about the best bike trails, or great places to eat on the right hand side of the results page. If it looks relevant you can then expand the box to read the emails.”
In related news, Google are rolling out their Knowledge Graph to users in the UK and other English speaking countries. This feature is designed to give people highly relevant results, based upon previous search queries. Anybody who types in ‘Notting Hill’ can expect to see images of the posh English actor Hugh Grant and the specific area of London when using this application.
Google Takes Aim At Online Pirates
Google are set to introduce a new algorithm that will penalise websites recognised as being in breach of copyright laws. This news has been welcomed by members of the music and film industries who said that legitimate sources of online entertainment such as Spotify should become the online model.
A spokesperson for the Motion Picture Association of America said, “We are optimistic that Google’s actions will help steer consumers to the myriad legitimate ways for them to access movies and TV shows online, and away from the rogue cyberlockers, peer-to-peer sites, and other outlaw enterprises that steal the hard work of creators from across the globe.”
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