Webmasters With Black Hats Beware
Ever since the inception of search engines such as Excite and Altavista back in the mid 1990s, a modern breed of success hungry webmasters have sought means of boosting their rankings. While some have employed white hat tactics such as the regular update of well written content, others have abused the system by adopting such strategies as:
- Stuffing content with keywords
- Taking part in dodgy link schemes
- Creating duplicate online material
In the name of fairness the major search engines have hit back by penalising sites apparently on the dark side. Google have played a major part in the battle by updating their system with the intriguingly named Panda algorithm. And now they are going one step further by rolling out a brand new Web Spam detection system. It is reported that the search engine development will affect those 3% of websites which have been promoted in an unethical manner.
How A Basic Error Caused Great Consternation
It’s an unfortunate business truth that even the smallest of mistakes can affect the reputation of the largest corporations. Evidence of this point was provided by Google’s recent erroneous penalisation of sites that they thought to be parked domains. This left company spokesperson Matt Cutt’s with a good deal of cleaning up to do.
The leading technology expert said, “The short explanation is that it turns out that our classifier for parked domains was reading from a couple files which mistakenly were empty. As a result, we classified some sites as parked when they weren’t. I apologize for this; it looks like the issue is fixed now, and we’ll look into how to prevent this from happening again.”
However the issue was yet be fully resolved at the time of writing, with some angry webmasters claiming that their unfairly targeted websites were still to be removed from the Google naughty list.
Facebook Readying Attack On A New Frontier
With Facebook being the chosen means of connection for people and brands it makes absolute sense for the website to have an advanced search function. However, the system currently available isn’t known for offering up the most desirable results. All this is set to change as the Facebook engineers are planning on developing an improved search engine over the coming months.
Although the social networking team are unlikely to challenge the might of Google, they could reap some pretty heavy financial rewards through the sale of keyword advertisements. The Chief Executive of Ask.com has confirmed this point by saying that “search is the best form of monetization on the Web by far”.
So what do you think about the prospect of improved Facebook search, and other points we have mentioned? We welcome and will respond to any comments you wish to make at the bottom of this post, also please feel free to tweet and Google+ this content!