Google Concentrate On The Removal Of Webspam
The majority of website owners and searchers will be happy to hear that Google are continuing their efforts to make the internet a cleaner and better place. The leading search engine has followed up the release of Penguin 2.0 with an algorithm update aimed squarely at webspam. This is likely to mean the penalisation of websites that engage in unethical link building practices and feature unseemly content.
Matt Cutts announced that the update would have an impact on 0.3% of American searches. However, web users in Turkey are expected to see more of a change. Site owners won’t have much reason to worry, as long as they maintain the regular production of quality content and adopt white hat link building strategies.
Bing To Be The Primary Search Engine On The New Siri
Microsoft have made a number of attempts to promote Bing at the expense of Google in recent times. It is fair to say that success has been fairly limited. However, they have just pulled off an impressive coup by being named as the default search engine provider for the Apple Siri iOS 7. It is thought that this could be the start of a strategic alliance between two of the biggest brands in the technological world.
The Vice President of Bing said, ‘We are thrilled that all the great results people have come to know and love on Bing.com will now be available to Siri users on iPhone, iPad and iPod Touch. Making sure customers can have access to the power of Bing where and when they need it has been a big focus of the work we have done over the past few years, and we are excited to work with Apple to deliver it to Siri users this fall’
Panda Updates To Roll Out Gradually
Matt Cutts has just announced that future updates to the Google Panda algorithm will be made gradually. This means that webmasters will have to wait for a prolonged period before seeing the full impact of each individual refresh. Industry experts have said that Google’s updated system could lead to a ‘panda dance’, where websites jig up and down the rankings.
Matt Cutts went on to say that ‘[Google] have also been looking at Panda, and seeing if we can find some additional signals (and we think we’ve got some) to help refine things for the sites that are kind of in the border zone – in the gray area a little bit. And so if we can soften the effect a little bit for those sites that we believe have some additional signals of quality, then that will help sites that have previously been affected.’
What Do You Think?
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