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Penguin & Panda Updates Expected

A number of fascinating discussions have been held at the American SMX West Conference over the last week. However, it was Matt Cutt’s talk regarding the Google Panda and Penguin algorithms that received the most attention. He said that the Panda refresh will happen at some point over the next few days. It will be the first time that this algorithm has been changed since January 22nd.

It is unknown when the Google Penguin update will take place. However, Matt Cutts has said that it will be ‘very significant’ and have a far reaching effect upon the online community. It may be best to prepare for this update by enlisting the professional support of SEO experts.

Google Videos For The Owners Of Hacked Websites

Google have released a series of informative videos and articles designed to help in the event of unexpected website hacks. The Google content covers everything from developing a thorough website maintenance plan to removing the types of software which may be exploited by malicious hackers.

Some of the steps outlined in the videos are fairly straightforward and easily understandable. However, the more advanced methods of website protection will require an advanced understanding of Java and PHP.

Google RSS Reader To Be Removed

People who’ve relied upon the Google RSS reader for news updates may be disappointed to hear that the leading search engine is set to remove this utility on the 1st July. It is claimed that Google are taking this step as part of a continued effort to streamline their product and service offerings. A leading programmer at Google said, ‘ We know Reader has a devoted following who will be very sad to see it go. We’re sad too.’

It is worth pointing out that people can use Google Takeout to transfer their data and subscriptions. There is also the option of switching to other popular RSS readers such as Feedly and The Old Reader. Or you could join the increasing number of people who scour Twitter for the latest stories.