Since its launch in 2003, Linkedin has served professionals, allowing them to post work histories and accomplishments throughout their career. Where businesses are concerned, Linkedin is a useful tool for collaboration, targeted marketing efforts and sharing best practices. Below, we’ve outlined what you need to do to establish yourself on Linkedin and make a success of it.

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Analysing metrics on your Linkedin profile

So your profile is set up, optimised and ad campaigns are live, but how do you know if your efforts are working to drive you business? Key metrics will help you establish how your efforts measure up against those of your competition. Starting points include:

  • Create an audit spreadsheet: you can break down metrics such as ‘likes’, ‘shares’ and ‘clicks’- those that are garnering the best results those which need attention.
  • Keep track of follower data: use Linkedin’s built-in analytics tools to analyse your company page overtime to check if it is growing or not.
  • Examine engagement data: Linkedin analytics will show you how many impressions, ‘clicks’ and ‘likes’ you are receiving over any given period – certain periods will be more or less important than others depending on the industry you’re in, for example, if you make BBQs , you’re less likely to want to focus on metrics from the Christmas period than a supermarket would be specifically in the UK, when Christmas = cold and roasts for the sake of this example!
  • Measure referral traffic: use Google Analytics to observe how much traffic Linkedin sends to your company’s website.

How do I generate leads to through Linkedin?

  • Add connections to your network: take time aside to click the ‘connect’ button that appears on the ‘people you may know’ list that Linkedin posts in your feed. Broadening your network to get more contacts is important but you will also benefit from being known as someone who actively seeks to look for exciting new contacts and values new business rapports.
  • Strike a balance: the key to Linkedin success and indeed social media management is not to spend 6 or 7 hours working on your presence in one go but to spend 20 or so minutes each day, to ensure you don’t drop off the face of the earth in the eyes of your followers.
  • Post an update: this need only take 60 seconds each day. You can use the daily update to share a link or article that you feel your customers will be interested in or find useful. Each time you post an update you’ll get displayed on the feed of all those to whom you are connected. Quick tip – don’t sell when posting updates, add value and share expertise instead.


If you would like to know how to use Linkedin for business, contact us here at HookedOnMedia and we can guide you through your page, identify areas of improvement and get the best out of the platform.