HookedOnMedia and Infinity Connecting the Dots Between Businesses and Their Buyers
Tracking the success of your marketing efforts and campaigns is crucial for measuring your all-important return on investment (ROI). By leaving a distinct digital trail, you can easily track and evaluate the effectiveness of various online marketing channels. That said, one area that often poses a challenge in this regard is phone calls. So, how can businesses effectively track inbound calls?
Your business phone is a powerful asset for converting customers. 82% of customers prefer human interactions like phone calls. However, the issue lies in tracking anything more than just the caller’s ID, timing and purpose. This is where specialised call tracking software comes into play, enabling you to map your customers’ journeys from beginning to end. These insights can contribute to increased sales, brand development and customer retention.
We’ve used Infinity call tracking software for ten years to strengthen our client’s online marketing campaigns and “connect the dots” between their business and customers. By using unique numbers assigned to a specific marketing channel or campaign, Infinity can capture and record valuable data about each incoming call to analyse which marketing channels are driving the most phone calls and generating the best leads.
Drawing upon our industry expertise and harnessing the intelligent capabilities of Infinity, we can gain a holistic and comprehensive understanding of the effectiveness of each channel in generating customer inquiries, whether it’s their PPC ads, Google Business listing or website.
How HookedOnMedia’s PPC Campaigns Are Delivering Key Results and Deep Understanding With Infinity Call Tracking:
As a business, it is vital to identify the channels and search terms that yield the best outcomes. How else can you allocate your marketing budget wisely to the channels generating the most valuable leads? You need access to the full picture.
Infinity’s powerful software provides visibility into the key phrases customers use to discover our clients’ businesses online before making a call. So if you ever find yourself asking: “What search terms are people using to find my business?” Call tracking is a powerful tool to help fill in those annoying blind spots in the customer journey.
Armed with these insights, our team can adapt our keyword bidding strategies to minimise wasted ad spending. Furthermore, these keywords serve as a solid foundation for building highly targeted SEO campaigns, as we can integrate them into our content marketing strategies to enhance overall search engine visibility.
This intel can also enhance customer experience and optimise operations, leading to increased sales and business growth. With customer expectations constantly rising and competition becoming fierce, call tracking is a real asset in empowering our clients to refine their offerings and gain a competitive edge in the market. By effectively tracking and analysing customer calls, we can uncover recurring pain points and identify inquiries that require immediate attention.
What’s more, call intelligence provides a panoramic view of call handling, such as missed calls, peak call time and call recordings for staff training purposes.
Here’s What a Collaboration of Expertise With HookedOnMedia and Infinity Might Look Like for a Client:
Want to learn more about the benefits of call tracking for your business’s online and offline marketing efforts? Interested in discovering which call tracking metrics you should be keeping a close eye on? Listen to our latest Q&A session with our Managing Director, Stewart Roode, as he demystifies the concept of call tracking.
Big Results for CF Systems:
How have we used Infinity to achieve fantastic outcomes for one of our latest clients, CF Systems?
Cf Systems are a well-established IT Support company providing IT and Cyber Security solutions for businesses in Cornwall and across the UK. HookedOnMedia’s role has been to market CF Systems online and deliver their primary goal of driving IT Support enquiries via paid search. As inbound enquiries were historically taken both over the telephone and via contact forms, we recommended telephone call tracking from the outset.
The implementation of call tracking allowed us to optimise and make the best use of ad buying budgets, as from the data, we were able to determine which search terms and ad variations were generating the highest number of leads. This also allows us to be reactive and adjust ad copy and creatives in response to real-time phone call lead volumes.
“We had a very select list of objectives at the briefing stage of our campaign with HookedOnMedia, a number of which involved geo-targeting our audience and focusing on incoming enquiries from a commercial audience. During the last 2 years, honing our PPC has been incredibly important for our marketing budget; thanks to the data we receive from call tracking, we are confident that campaigns are optimised. We’ve never had this end-to-end insight into our customers’ journey finding us before.
After a 12-month review, we could compare the inbound lead calls at a granular level and reference these against our CRM of actual signed-up customers. We decided to accelerate our budget at this point thanks to call tracking giving us firm evidence that our money was being spent on quality leads!”
– Martin Dinham, Sales Manager at CF Systems
Have you ever wondered, “Where does my website traffic come from?” Our team of experts at HookedOnMedia can help you identify your audience, boost your digital presence and strengthen your online marketing campaigns. Learn more about our paid online advertising services and how we can help your business grow online.
For ten years, we’ve been using Infinity to empower our clients with complete end-to-end visibility over the entire customer journey.
With Infinity’s call tracking capabilities, we gain a deeper understanding of how our clients acquire their incoming leads, which helps us establish stronger relationships between them and their customers. More so, it bridges the gap in marketing data that would otherwise be left unfilled from phone calls and offline marketing efforts alone.
We’ve already used this software to help past clients, such as CF Systems, get the results they’re looking for. Would you like to be our next success story?
If you’re ready to take your online marketing strategy to the next level and deliver a seamless customer experience, start a conversation with us today!
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