Discover How Google Search Console Now Tracks Your Social Channels

Digital marketing is more than just your website these days. Users interact with brands across multiple platforms, from Instagram and TikTok to LinkedIn and YouTube. Understanding how your audience engages with your content across these channels is key to shaping a successful marketing strategy.

Google has just taken a step to make this easier. The company has announced a new experiment in Google Search Console that lets site owners see performance data for some of their social channels alongside their website data. This integration expands the Search Console Insights report, offering a more complete view of how users are discovering and interacting with your content across the web.

With over 40 years of combined experience at HookedOnMedia, we can guide you through these latest updates and show how to turn them into a competitive advantage for your business.

What Is Google Search Console?

For those who are new to it, Google Search Console is a free tool from Google that helps website owners monitor and improve their site’s presence in Google Search. It provides data on how often your pages appear in search results, which queries bring users to your site, and how your content is performing. Think of it as a dashboard for understanding your website’s visibility on Google.

What’s New: Social Channels in Search Console

With this update, you can now see performance metrics not just for your website, but also for your associated social channels. Here’s what the new insights include:

• Total reach: See the total clicks and impressions that Google Search is driving to your social channels.
• Content performance: Identify your top-performing social posts and those gaining or losing traction.
• Search queries: Discover which search queries are leading users to your social profiles.
• Audience location: Find out the countries where your social content is attracting the most clicks.
• Additional traffic sources: Understand clicks from Image Search, Video Search, News Search, and Google Discover.

At this stage, the feature is rolling out to a limited number of sites and social channels. Google automatically identifies social profiles connected to your website and prompts you to add them to the Search Console Insights report.

Why This Matters: For digital marketers, combining website and social performance data in one place simplifies reporting and decision-making. It helps you:

• See the bigger picture of your online presence.
• Understand which channels drive the most engagement.
• Optimise content strategy based on real data from both search and social.

Other Google Search Console Updates to Look Out For This Month

Google is continuing to enhance Search Console with features designed to make analysing your website’s performance easier and more insightful. Here are two additional updates you should know about:

1. Weekly and Monthly Views in the Performance Report

Until now, the Performance report in Search Console only displayed data on a daily basis. While this is useful for spotting short-term fluctuations, it can make it harder to identify long-term trends.

The latest update introduces weekly and monthly views, letting you adjust how data is grouped in any performance chart.This means you can smooth out daily variations and focus on the overall trend of traffic to your website.

Why it matters: If you’re managing a marketing campaign or tracking seasonal changes, seeing weekly or monthly trends helps you make decisions based on meaningful patterns rather than day-to-day fluctuations.

2. AI-Powered Configuration for Performance Reports

Another exciting experimental feature is AI-powered configuration. The Performance report is a powerful tool for analysing organic search traffic, but finding the exact data you need – like specific filters or comparisons – can sometimes take longer than you’d like.

With this AI feature, you can simply describe the analysis you want in plain language, and the system automatically applies the correct filters and settings to generate the report. For example, you could type a request like: “Show me the top pages for organic traffic from mobile devices last month,” and the report will instantly adjust to display that data.

Why it matters: This saves time and reduces complexity, making it easier for marketers and business owners to get actionable insights without digging through menus and filters.

These updates make Search Console more intuitive, helping you understand traffic, optimise content, and improve your digital strategy.

HookedOnMedia – Your Google Partner

At HookedOnMedia, we’re proud to be a Google Partner, which means we’re recognised by Google for our expertise in managing Google Ads and optimising websites for search performance. With the new Search Console Insights updates, our team can help you make sense of both your website and social media performance, so you can make data-driven decisions that grow your business.

Whether you’re a digital expert or just getting started, we explain complex insights in plain language and guide you every step of the way to improve your search and social media performance.

Get ahead of the competition in 2026 – reach out to HookedOnMedia and let us help you take your online performance to the next level.