A thoroughly crafted content marketing campaign will achieve tangible results; according to Demand Metric, ‘content marketing generates 3 times more leads than most outbound marketing strategies at 62% less cost.’
We explore some of the most prevalent content promotion techniques that deliver traffic to your website and content.
Paid social promotion
The principal benefits of social promotion are:
- They increase traffic to your website with relevant visitors.
- Produce conversions by targeting those with firm purchasing intent.
- Promote your brand.
Paid promotion is also beneficial in targeting users who have networked with your website in the past month; remarketing allows you to retrieve a missed conversion and helps harness cultivate brand loyalty by giving users useful content that is informed by their past search history and interest.
Use of video
It is no secret that use of video has sky-rocketed over the past couple of years, especially where social media is concerned – last year Facebook Video overtook YouTube in number of hits and between June 2016 and June 2017, views on sponsored videos on Facebook increased by 258%.
In a world that is more on the move than ever, video is attractive as users can also simply listen rather than focus their attention on reading. Combine copy and video for the best results, as if users happen to be without headphones, they can still watch and read at the same time.
Tools such as Follwerwonk and Intellifluence can help you to find active influencers across your sector – reach out to these individuals in order to get your content shared on their social media pages and open up your work to a whole new platform in doing so. Mentioning an influencer of your own when you send them a link to a social media extract will increase your chances of getting content shared, offering an incentive.
Hooked On Media manage a variety of campaigns of different sizes for clients across diverse sectors. Contact us today if you want to grow your business online and get the spotlight your content deserves.