How To Improve Conversion Rates For Adwords And PPC
Are you unsure what a PPC campaign might do for you? Or maybe you’ve given it a go in the past but not yielded the results you expected. Doing a bit more research beforehand can ensure you get the best possible conversion rate.
Tracking conversions
Before looking at improving your conversion rate, you should be informed about how your ad campaigns are doing, so you will need to be aware of your current conversion rate. Make sure you’re tracking the conversions you’re receiving currently, including all your PPC campaign efforts. Tracking conversions will help you identify your strongest PPC campaigns and allow you to compare them with those that need attention. Don’t forget to factor emails and messages on your social media channels.
Keep A/B split testing
You will need to test out different factors on your website in order to enhance conversion rates, especially where your landing page is concerned. A/B testing is the practice of testing various elements on your landing page. The process involves showing two variants of a webpage to a single group of people. The conversions are monitored and the page with the best engagement is used for the campaign. Elements such as colour, images, call-to-actions and font are all tested, as the landing page’s design has influence over the campaign’s conversion rate.
Ad copy and landing pages
If you ad copy doesn’t match what is included on your landing page, users will leave with haste having been promised one thing and given another. Make sure there are no discrepancies between landing page and ad copy, for example, you don’t want your ad copy to offer B2B information and your ad copy to provide B2C info. When users leave your site your bounce rate will increase and remember that each time your ad is clicked on, you’re spending money. Make sure you’re making the best out of your spending budget and that it does what it says on the tin.
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