Google is like a chameleon – forever in flux but keeping the same fundamental shell under all the embellishments, chops and changes. Of course, as algorithms come and go, we all have to consider if our SEO strategies need some reviewing. However, there are some things you can count on staying the same throughout the second half of 2019. Let’s take a look at a few examples.

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Make sure your website is well optimised for mobile

One of the most important things you can do to improve your SEO is focus as much attention on mobile as Google do. If you have not yet switched to responsive web design, make this a priority (Google certainly are) and ensure that you are regularly testing it to check it is working well – a bug-ridden website is one of the biggest turn-off out there.

Check your site speed on every device  

In the fast-paced world of today, people are becoming more and more exigent where page speed is concerned. The average page load time is 3 seconds and once you start surpassing this, you may lose visitors. You can test how quickly your website loads in various browsers and on different devices – if it’s too slow, take steps to speed it up.

Write for humans whilst also being tactical

Many algorithm updates have been in answer to attempts to play the system by putting algorithms before organic content creation. In order to avoid getting bedazzled by future algorithms, focus on human content – organic content. This said, it’s still a good idea to keep your ear to the ground where SEO trends are concerned – a couple of popular trends for the remainder of this year will remain optimising for voice search and featured snippets.


Here at Hooked On Media our team of SEO experts can leverage your business on mobile and desktop alike. Contact us today to find out what we can do for your business.