You know the drill, content is king. But getting down copy doesn’t come easy for everyone, especially when trying to please the SEO Gods. In this blog post, we’ve broken it all down into little pieces to make the process that little bit easier to digest.


1. Think before you write

No good things ever came from sitting down at your computer and splurging the first thing that comes into your head. Think about what you want to say, who you’re saying it to and the outcome you want. Got some answers? You’re ready for step two!

2. Structure your post

It can be scribbles in a notebook or lines in a .doc, it doesn’t really matter, so long as you plan some sort of structure to the words. Make sure your post has:

  • An introduction
  • Main body
  • Conclusion

Breaking your article down into these three parts also makes the job seem a little bit more manageable if writing isn’t your forte!

3. Use paragraphs and headings

Have you ever clicked onto a post you thought would be interesting, started reading and then stopped because it was just a huge body of text with no gaps? Yep, us too. Stay away from blog-reading-fatigue and make sure your post is sectioned out into separate paragraphs which all have their own idea and cause. Headings also have a good use, and not only to give eyes a rest. H-tags are great for SEO and help Google work out what the main theme of your post is.

4. Proofread

If you find proof reading your own work difficult, ask a colleague or friend to have a glance over it before going live. This way, silly typos and errors can be spotted and avoided before being sent out to the masses.

5. Size matters

Try and keep your article between 300 and 7000 words for optimisation. Google loves long articles, but most users have quite a short attention span, so keeping it short(ish) is best for engagement. It’s also worth nothing that your keyword should appear in the text for 1-2%. For example, in a 300 word article, it’s advisable to mention your search term between 3 and 6 times.

6. Post regularly

Updating your website with useful content on a regular basis not only attracts users to your site, but also signals to Google that your site is active. If your website doesn’t seem to be living, it will be crawled less and will likely result in damage to your rankings.

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