Instagram has 700 million monthly active users and counting, placing it second behind only Facebook (if you exclude YouTube from the equation). With this in mind, the platform is a major player in promoting business and can be used whatever industry you’re in.
It is (wrongly) believed that Instagram is purely for young people. Whilst this may have been true in its early years, in 2018, 33% of all internet users globally between the ages of 30-49 use Instagram and perhaps more surprising, 18% of those aged between 50-64% use the platform.
The success of visual marketing
Visual marketing has dominated over the past few years, allowing brands and businesses to connect with their audience in less time than they would if they were merely using copy. Instagram’s success where marketing is concerned is reflected in the statistics: a third of Instagram users have used the app to purchase a product online, so if you’re looking for ways to increase sales, look no further. Over the past couple of years, Instagram has made swift changes to equal Facebook, improving its targeting qualities – you can now promote to people depending on their location, age, and behaviour. There are other social media platforms that have been around far longer than Instagram but that do not have the same targeting capabilities.
Instagram allows you to create a business profile
You now have the option of creating a business account, which offers features such as access to a call-to-action button, the choice of promoting your posts with ad dollars, and access to account insights.
Instagram makes it easy to connect with other businesses
Instagram makes it easy to connect with other businesses. Why not try following brands that can benefit your own endeavours and offer to share content for them in return for a share or a follow?
Social Media Examiner recently carried out research concluding that 71% of marketers asked in a survey, wished to learn more about Instagram marketing. Why not call in and see us at Hooked On Media where we can help you get the best out of the Instagram for marketing. We can offer campaigns for a range of budgets and industries. We look forward to welcoming you.