June Industry update
The month of June saw a few changes being made; most importantly the Panda update which saw press release sites and eBay hit with a drop in Google ranking.
SEO
Google has launched an online form allowing users in Europe to have their personal data removed from the search results.
This has come to light following a recent ruling by Europe’s highest court giving European citizens the “right to be forgotten” if search results are deemed to be “inadequate, irrelevant or no longer relevant, or excessive in relation to the purposes for which they were processed.”
A limitation of this feature is that affected search results will only be removed from local EU versions of Google, but not Google.com – regardless of whether you are searching from inside or outside of the EU.
It was announced that Google Authorship pictures are to be axed to help simplify the visual results on mobile platforms. These photos had been accompanying search results and were previously a big part of Google’s Authorship programme.
Press release sites hit after Panda 4.0 update
Press release sites which include PRWeb, PR Newswire and Business Wire saw dramatic visibility losses of up to 85% due to the release of Google Panda 4.0.
Another big announcement made which won’t come as a surprise to some of us is that giants eBay were hit with the Panda with reports suggesting that the web giant’s sloppy advertising practices and thin content cost them more than 80% of their top Page Rankings.
Moz Blog launches quiz
For those of you budding SEO’s the moz blog has launched a quiz so you can test your online SEO knowledge. The quiz contains 50 random questions and takes about 15 minutes to complete. Why not Click here to see how you perform against your peers.
PPC
Achieving long term success with PPC restructuring
Now is the perfect time to restructure your PPC accounts as Google is updating its products all the time. By keeping up to date with your accounts you will get the best results from your advertising and it will give your company long term success as well as help you achieve those goals.
Turning traffic into conversions
So you want to turn your traffic into actual conversions? The first step is to create your campaigns and the next step is to optimise your campaigns so your traffic achieves a good result. Click here for tips on how to achieve maximum results with your advertising.
