March Industry Update
As we’re writing this month’s update, it’s quite apparent that spring is well on its way to Cornwall – the sun is shining, flowers are sprouting and flip flops are out in true Cornish style. With spring usually comes a host of spring-cleaning in the world of digital, and this year is no exception. So without further ado, here’s what’s been going in the online world this month.
Instagram Algorithm Update
Just one update isn’t enough for Instagram, and although they added a feature in February that meant users could switch between accounts with ease, the photo-sharing app has joined both Twitter and Facebook in creating an algorithm that shifts the order of photos and videos in your feed. According to Instagram, your feed will now be “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”
Happy birthday Twitter!
On March 21st, Twitter turned 10! That’s one whole decade of 140 character updates and the beginning of a life without hashtags. #doublefigures #happybirthdaytoyou
Google’s Mobile-Friendly Algorithm to be boosted
In April last year, Google brought out a mobile-friendly algorithm which was set to make sure that sites which were not mobile-friendly, were pushed out of their SERP status. However, not everyone reported that the so-called Mobilegeddon had much impact.
At the beginning of May, the effects of this original update will be boosted and will, “Increase the effect of the [mobile-friendly] ranking signal.” Google have reported that if you are already mobile-friendly, you will not be impacted by this update.
Want some advice on how this will effect you? Call us now on: 01872 248446.
“Uber tab” added to Google Maps
Google is due to add a ride-sharing tab to its Google Maps feature. The feature will start on Android, and users will begin to see a new icon indicating the ETA using taxis and ride-sharing services such as Uber.
“When you search for directions using Google Maps on your mobile device, we’ll show you a dedicated tab with information for ride services – in addition to the existing car, transit, walking, or biking options you’re familiar with. So when you’re leaving work to meet a friend for dinner, you can easily compare your options to find the fasted way there, without having to open multiple tabs.”
It’s not just Uber that are included in this new update, but 99Taxis in Brazil, Ola Cabs in India, Hailo in the UK and Spain, mytaxi in Germany and Spain and Gett in the UK.
“If you have a provider’s app installed and tap on the ride service tab, you’ll be able to see fare estimate and pickup times if a car is available near you. Select a service, and we’ll take you directly to their app for you to book your ride with one tap.”
Cornwall Business Show 2016
On the 17th of March we went back to the Cornwall Business Show for the fourth year running. The weather was beautiful and our stand saw a steady flow of people coming through to talk to us, with lots of general interest in our social media services. Along with the usual suspects that we are used to seeing at the show, we noticed a variety of new exhibitors; it looks like business in Cornwall is on the up!