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Amongst a busy week meeting new clients, we caught up with our new Digital Account Manager Alistair to see how he’s settling into the HookedOnMedia team, and what he predicts for this year and the future of the Digital Marketing landscape.


Where was your last work placement and what were you involved with?

ActionCOACH Global, I was the marketing manager here and additionally studying ActionCOACH’s award winning comprehensive business coaching syllabus. It was a wonderful role and I really learned a lot. Previous to this role I was fortunate to be at Google for around 8 years in digital marketing and business development.



So far, what’s the best thing about HOM?

It is the spectrum of specialisation the team has here, we have specialists in all areas of digital marketing from SEO, Facebook and Google PPC ads, to content creation and Google analytics to name just a few!



What excites you for this year?

Supporting business owners with their marketing strategies and helping businesses to increase profits with HookedOnMedia’s great services.



What are you distracted by?

Nice weather, martial arts and good food!



What do you predict for the digital marketing future?

Speed, ease and convenience will always be a need for us, I am sure this pattern for performance will continue to develop with technology like VR, progression in Voice Assist and all IOT . . but I do hope we manage to keep the human touch also, and not forget that a good bit of humour and the ‘human feel’ in marketing is essential.