Google will soon be splitting search results index into two separate versions for mobile and desktop, with mobile being updated much more frequently than desktop.
The change will happen in the coming months and was announced by Gary Illyes at Pubcon in Las Vegas last week.
It looks as though Google is making that push the SEO world has been predicting for a while and making mobile-search its main priority. Google splitting the indexes in two is also a sign of the company adapting to mobile search taking over desktop search.
So, what does this mean for SEOs and Site Owners?
Google prioritising mobile over desktop means that we should be doing the same, and at the very least, having a responsive website that works well on both desktop and mobile.
However, having a mobile-optimised website might not be enough. Page speed also matters, not just to those pesky algorithms, but to users too. Apparently, 53% of users will abandon a website if it doesn’t load within 3 seconds! You can test your page speed using Google’s PageSpeed Insights, here.
Need some help with page speed? Not sure if your website is responsive? Drop us an email at firstname.lastname@example.org.