Optimising for voice search in 2018
There are different tactics when it comes to optimising for voice search as opposed to optimising for desktop searches and knowing a little more about each will help you offer your users a better experience for when they conduct a voice search – something that is ever-growing with the increasing use of mobile for online browsing.
More effective way to meet demand and intent based on context…
2 significant things occurred back in the first days of mobile search engine optimisation:
- Users searched for the same keywords on their mobile as they would on their desktop searches, though certain keywords were used more frequently on the mobile search than on the desktop search.
- New query categories emerged as users identified that GPS and allowed them to use queries that would not work in a desktop search.
The method of search changes search behaviour as searches understand the kind of searches that work well for mobile but not for desktop. Google has found that voice searches are 30 times more likely to be action queries than typed searches.
New-voice based media
An article in Search Engine Land outlined that a survey had concluded that people are attracted to purchasing tickets through smart speakers. A marketer who sells tickets can tell Google ‘Tell Ents about buying tickets to a London Grammar concert’ and Google can respond in an effective way.
Search Engine Land also concluded that ‘voice search is in the innovators and early adopters stage of technology adoption life cycle and any optimisation done for it are not likely to reach a mainstream audience just yet.’
Getting with you head around the finer details of voice search to use it effectively to push your business.
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