What Are The Main Benefits Of Curating Content?

Content curation is content about a specific topic, gathered from a range of sources – it is this shared with your audience and followers. But what are the principal benefits?    Establishes trust and credibility Consumers rely on recommendations from their peers....

Missed Opportunities In Marketing: 3 Of The Main Culprits

The world of marketing and promoting a business is exigent and with suggestions and tips flying at you left, right and centre from it can be tricky to know whose and which advice to follow. We’ve put together a list of what we consider to be some of the most important...

Meet The Team – Chelsea Porter Social Media Executive

As we move into 2019, we are joined by Chelsea Porter, the new Social Media Executive here at Hooked On Media. Chelsea will play a vital role managing several social media campaigns for the wealth of clients we support from our riverside office in Truro.  Best thing...

New Year: New PPC and SEM Trends: Integrating Search and Social

In 2018 we witnessed significant changes with PPC; AdWords was rebranded as Google Ads (the Google Ads ‘experience’/’interface’), many new campaign types, features and targeting options were introduced and we’ve seen how advertisers have shifted budgets towards...

Tips & Tools For Marketers: B2B Instagram Content

Instagram has taken the world by storm over the past couple of years. According to Pew Research Center, 40% of all internet users aged 30-49 are on the platform and more importantly in the context of B2B marketing, competition is currently low, with only 30% of B2B...

The Social Media Trends Set To Dominate in 2019

As 2018 draws to a close, its key to identify the trends that are likely to dominate in 2019 and today, we’re looking at the world of social media.  Video will continue to dominate You can pretty much put all your money on the fact that video will continue to grow...

4 Ways To Improve Your Call To Action

Are you struggling to phrase your call to actions? Or perhaps you’re not sure when to use which? Here is our useful guide on when best to use particular call to action techniques. The type of call to action that is the most popular in content marketing is generally...

How To Get Some Social Media Influencer Friends

If you’re looking to hook up with some social media influencers in order to promote your products, look no further, as we have some useful tips on how to get started. First of all, what kind of influencers are out there Mega-influencers – these are those who have...

5 Reasons Why PPC Is Important For Small Businesses

Firstly, what is PPC? PPC (or pay per click) is a type of internet marketing that involves advertisers paying a fee each time that one of their ads receives a click, as the name suggests. Search engine advertising is arguably the most popular form of PPC, allowing...

Top 3 Social Media Trends That May Impact Your Next Campaigns

In the world of SEO and digital marketing, keeping up with emerging trends is a must, helping you to stay ahead of the pack. Here are some such trends to consider when crafting your strategy for autumn and winter the months that follow.  Silent video Unless you’ve...

The Simple Steps To Successful Seasonal SEO

The Simple Steps To Successful Seasonal SEO

Although SEO is a long-term strategy, seasonal SEO is a major part of any business and should aim to work alongside your wider SEO goals. What is seasonal SEO? Your business will have keywords that are searched for all year round and these form the basis of your...

Instagram Is The Fastest Growing Social Media Platform Of 2018

Instagram has 700 million monthly active users and counting, placing it second behind only Facebook (if you exclude YouTube from the equation). With this in mind, the platform is a major player in promoting business and can be used whatever industry you’re in. It is...

Facebook Updates Not To Miss

Want to keep up with Facebook’s latest trends? Below are some of the most recent updates. Info & Ads feature for Pages Last month Facebook gave users the means to view all the ads any Page is running at one time and they don’t have to be following that Page, nor...

PPC Ads: How To Make Them More Memorable

Do you feel your PPC ads are too dry and drab? Read on to find out how to make them more memorable.  Make them look the part Multi-Image Extensions are available from Bing Ads, giving advertisers the chance to upload 5 images that are viewable when the ad is featured...

A guide to SEM & Paid Search Marketing

SEM (Search Engine Marketing) is the acronym used to describe generating website traffic by purchasing ads on search engines. Once upon a time, SEM was the all-encompassing term for SEO (Search Engine Optimisation) and paid search actions. Nowadays, SEM uniquely...

Top 4 SEO tools that we love here at Hooked On Media

Looking for the best SEO tools? We've hand picked our favourites here at Hooked On and shared them just for you below!  Majestic One of the most basic and easy-to-use tools available, Majestic is also on of the best. Simply copy and paste a URL into the Majestic...

8 common website mistakes

Websites can be tricky things, forever needing troubleshooting and updating. Cut out the following mistakes to make your digital life easier.   Testimonials aren’t used to their full potential There are countless third-party sites like Yelp, MyBusiness and Tripadvisor...

5 important SEO mistakes that blogs make

Blogging and SEO come together to get your website more rankings and place you higher in the search engine. But there are a few common mistakes that can easily be avoided....  Not enough importance placed on keyword research When it comes to shaping an internal...

Page speed and how to improve it

Having trouble with page speed on Gzip your site? Here are a few ways to improve your page speed.  Enable compression Using a Gzip, or a file compressor, will reduce the size of your HTML, CSS and JavaScript files that exceed 150 bytes. Where image files are...

Meet the team: Jeanne Naylor

Jeanne has been with Hooked On Media for just over 2 years and is responsible for crafting content for a number of clients across a variety of industries.  Q. Best thing about HOM? A. We have a lovely supportive team who look out for each other on a professional and...

Top ideas for getting your brand across on social media

Using social media to leverage your brand isn’t an easy feat. There is no one-size-fits-all set of rules, what with all the different sectors out there – for example, you wouldn’t see McDonalds applying the same strategies as ScrewFix. Whilst there is no formula you...

June Instagram update

Instagram is officially the fastest-growing social media platform this year, particularly amongst businesses; according to Social Media Examiner, 71% of marketeers said they wanted to learn more about Instagram. Want to stay ahead of your competition? Get...

Meet the team – Xavia Smith

A new addition to the Hooked On team, Xavia has already made a huge impact on the company and has nothing but a positive attitude to everything she puts her mind to.  Best thing about HOM? Everyday I learn so much. The agency is jam-packed with knowledge and...

The SEO trends emerging half way through 2018….

June is nearly upon us, which means we’re almost half way through 2018 – time is truly flying in the fast-paced world that we live in! To mark the halfway point of the year, we thought we’d take a look at the SEO trends that will continue to be prevalent this year…....

Ranking factors for mobile in 2018

So you've made plenty of effort to create an effective website for your business but you've observed the surge in mobile use and need to get your site up to speed for mobile.... Take a look at some of the must-do's in 2018 where optimising your site for mobile is...

Meet The Team: Claire Peters

A loyal and longstanding member of the Hooked On Media team, our Accounts Manager Claire is the life and soul of the office - read on find out more about this smiley lady! Q. Best thing about HOM? A. The great team I work with and our lovely office – we’ve recently...

How will Brexit affect digital marketing?

Brexit: It’s a great big question for us all, unchartered territory that's way off the beaten track. After the initial cool-down post-Brexit vote, opinions were emphatically divided, now, with some time having passed us by, we are able to make a more accurate...

Instagram make some of their most significant changes to date….

With just over 800 million users, Instagram has become one of the most used social media platforms out there and they're about to implement some of their biggest changes to date. Stay ahead of the game by reading on to find out more about how this will affect business...

How To Get Your Content Noticed In The Online Ether

A thoroughly crafted content marketing campaign will achieve tangible results; according to Demand Metric, ‘content marketing generates 3 times more leads than most outbound marketing strategies at 62% less cost.’ We explore some of the most prevalent content...

Benefits of Call Tracking for your business

Call tracking assigns a different phone number to each online and offline marketing campaign you are running; these are then forwarded to your central business phone, so that your staff can answer the call as if it was made directly to that line. Using call tracking...

Meet the team: Jenny Jones

Our second 'Meet the team' feature is to introduce our new social media whizz Jenny Jones. With a background in graphic design, Jenny's role includes designing eye-catching image content to present alongside social media copy, with a view to fulfilling clients...

Black hat social media practices – why you should be aware

Last month, Vice magazine’s Oobah Butler reached the number 1 spot on Trip Advisor in London for a restaurant that didn’t even exist, through the use of some black hat social media techniques. Many people called his social experiment 'far from ethical', but it also...

PPC trends to watch out for in 2018

At the end of 2018, SearchEngine Journal published the PPC predictions of 25 experts and here, we discuss some of the mot prevalent amongst this list....  Audience targeting Customers are becoming increasingly selective and doing increasing amounts of research before...

Facebook Zero: What does Facebook’s new algorithm mean?

Firstly, what is Facebook Zero? Facebook Zero is the phrase Facebook have defined as being the new way that they talk with their newsfeed; they are looking to prioritise person-to-person connections, pushing content from your friends, family and acquaintances. The...

Link building – how important is it?

It may sound like a vague phrase, but 'link building', the process of gaining hyperlinks from other sites to your own, is a page 1 tactic to have in your arsenal. But why is it so important and how do you actually link build?  Ask for backlinks – do your friends or...

Meet the team: Victoria Pomberio

The ‘Meet The Team’ feature is back, as we welcome 3 new additions, including content manager Victoria Pomberio. Victoria’s role includes writing detailed and relevant content that is on-brand and keeps the client’s strategic goals centre-stage. We find out a little...

PPC trends to watch out for in 2018

At the end of 2018, SearchEngine Journal published the PPC predictions of 25 experts and here, we discuss some of the mot prevalent amongst this list....  Audience targeting Customers are becoming increasingly selective and doing increasing amounts of research before...

SEO in 2018 – a few things you should know….

SEO is synonymous for change and 2018 is no different - take a look at some of the emerging changes in the world of SEO for 2018....  Google RankBrain and its importance RankBrain is a type of learning robot that aids Google to organise search results, quantifying how...

Biggest social media trends for 2018

Social media has become one of the most dominant business tools out there and one of the most effective ways to reach the teenage audience, who are allegedly spending up to 9 hours a day on social platforms according to Forbes. Here are a few other trends that will...

Optimising for voice search in 2018

There are different tactics when it comes to optimising for voice search as opposed to optimising for desktop searches and knowing a little more about each will help you offer your users a better experience for when they conduct a voice search - something that is...

Main on-site SEO problems holding back ecommerce platforms

Main on-site SEO problems holding back ecommerce platforms

Ecommerce is set to increase again in 2018, but what are the problems holding certain platforms back? Short/none or poor product descriptions  Short product descriptions give search engines very little content to work around - why is this a problem? Backlinko...

Building a successful content marketing strategy for SEO growth

When you solely focus on using keywords to drive your content strategy, not all of your audience’s content needs are captured in a search. There is still an important place for keyword research in 2018, however, it could be argued that its place is later along in the...

Top social media trends that will dominate in 2018

A new year means new trends in the world of social media marketing. Let's take a look at what will be users' priorities and what will continue to grow and indeed emerge in 2018.  Increasing popularity of Instagram Stories More than 200 million people use Instagram...

Why general ranking factors are dead

The ephemeral nature of SEO means that there are constantly changes that you need to embrace - an SEO consultant’s work is never done! As ranking algorithms are continuously being refined and improved, search engine ranking factors are continuously evolving.  All...

Some common SEO pitfalls and how to avoid them

To stay ahead in the world of SEO, it's important to be aware the obvious pitfalls to help you go out of your way to avoid them.  Indiscernible name  Your customers need to be able to find you by looking up your name after they hear it mentioned. Naming your pizza...