Pre-Christmas Marketing Hacks!
Here’s our go-to guide of pre-Christmas marketing hacks to help you boost leads and sales leading up to the festive season and beyond.
Christmas is right around the corner, which means it’s time to take full advantage of the weeks leading up to the holidays.
As a business owner, you may be wondering where to even start with your advertising campaigns. Well, one of the most important things you can do is create attractive offers and find clever ways to advertise them. Obviously, you’ll want to choose the best bang for your buck advertising venue. With this in mind, there are certain steps you’d want to take to boost your SEO, so people searching for products and services like yours arrive at your website.
This article will examine a couple of tried-and-true pre-Christmas marketing hacks, which should help you to sell exponentially more this holiday season.
1) Set Up Social Media Advertising
If you think you might have missed the boat or are too late to come up with a strategy for Christmas, then fear not; you still have some time. The first thing to do is to ensure your organic content is in order and that you have relevant posts associated with your Christmas offers. You still have a few weeks, so wait a little longer before putting your content into full-blown sales mode. Instead, focus on engagement and uploading posts that everyone will want to share and comment on.
For example, a tried-and-true campaign to improve engagement is a competition in the run-up to the festive season.
As a guide, advertising on social media does not have to cost several thousand pounds. Spending £100 a day should suffice to test and hone your advertising.
2) Pay-Per-Click Advertising (PPC)
PPC is a great way to target people actively searching for products like yours and even your products. It’s also a good idea to utilise retargeting to ensure you stay in the minds of your target audience. These are powerful tools in the lead-up to Christmas because you don’t want your target audience or those who have previously arrived on your website to forget about your brand.
One of the best things you can do is to run promotions and advertise those promotions for a limited time in the following weeks. Then, you’ll want to retarget those who visited your website during the final two weeks of the holiday season. This approach means you take advantage of the peak shopping season, especially around Black Friday and Cyber Monday.
3) Put Your Website into Xmas Mode
The only way potential buyers will know that your website is celebrating Christmas and the new year is if its (website’s) theme speaks to them about it. Research suggests that holiday shoppers are more likely to buy from a website with a Xmas and New Years’ theme. It works because it gives them the sense of getting a better deal compared to anywhere else where the theme isn’t as prominent.
Now is the best time to slowly turn on your website’s holiday season mode. Change the headers, start offering deals and put a countdown timer in the lead-up to your store’s largest sale.
4) Gear Up For Black Friday and Cyber Monday
All eCommerce stores in the western world need to capitalise on Cyber Monday and Black Friday. You can do this by pulling out and advertising your best deals on that weekend. As mentioned earlier, you will want to advertise sneak peeks in the weeks leading up to Cyber Monday and then open the floodgates on both these days.
Black Friday and Cyber Monday are excellent opportunities to use remarketing and retargeting. Email everyone on your list so that they know of the upcoming sales. Speaking of which, make sure that your emails carry over the same holiday season theme and tone, as that is the most effective way of reaching out to consumers.
5)Boost Your SEO
Search Engine Optimisation (SEO) is one of the best ways to get a ton of free traffic. However, all that traffic will only do something for you if there is a plan in place to sell or offer the visitors something of value. That’s where setting up sales or special offers come in.
You will also want to boost blog content, which links to your products. Set times for publishing blogs, especially more frequently in the days leading up to Xmas. This way, you’re giving Google more pages to index and avenues for users to find you, thus standing a higher chance of ranking. Your content must also be search optimised and worthwhile.
In addition, you will also want to work on other aspects of your SEO, like building links to the website. You can do this by performing organic outreach, primarily via guest posting and reaching out to news outlets. This will help get the word out about your eCommerce store and what it offers and can support your website ranking higher.
6) Hire Professionals
Do you want to spend dozens of hours each week running an advertising campaign, doing organic SEO and writing content every day for the blogs? As a busy business owner, things can get particularly crazy around the holiday season, but this is the best time to sell for many online and offline stores. Instead of doing all of this yourself, you may want to hire professionals to manage these campaigns.
Professionals like us don’t just run social media advertising and PPC campaigns, but we also understand the ins and outs of SEO. This ensures that your website, its products and blog posts reach a wider audience, bringing in loads of traffic and higher conversion figures.
Give HookedOnMedia a call today; you still have time to capitalise on the holiday season’s buying frenzy.