Meet the Team: Louisa Shaw, Project Coordinator

Louisa Shaw has been an excellent addition to our HookedOnMedia Team since she joined last year. As Project Coordinator, she works closely with our clients, caring for all aspects of their digital marketing campaign, from Social Advertising to SEO & PPC Marketing. We caught up with Louisa last week to see how her first year has been in the role.

1) Best thing about HOM?

Great culture. HOM provides a fantastic work-life balance, as we all get to work from home. Being surrounded by such supportive and knowledgeable team members in their expertise areas has also been a lifeline throughout my first year here.

2) Favourite work snack?

Well, I love to graze! Whether savoury or sweet, there’s generally always something by my side.

3) Distracted by?

Usually, my dog: she has become very needy since I’ve moved to home working & wants constant attention. That, and the kids during the school holidays!

4) Excited by?

I’m excited to finally meet the team at HOM. Since starting in July 2021, I haven’t met anyone in person, so looking forward to our planned get-together in October.

5) Best thing about your job?

I manage campaigns from the early stages of set-up to going live; the best thing about my job is seeing them perform well and having a happy client at the end.

6) I predict that ….???

Looking at how far voice content has come in the last five years, I believe it will become even more popular, reshaping how we write content to engage with customers. Voice search is the second most popular way to discover information on mobile devices. Voice assistants also have the power to answer pretty much all search queries accurately. Soon, I wouldn’t be surprised if voice search became the most innovative search method, changing how we write online content only to answer specific questions within a question-and-answer framework. I guess we will have to wait and see!