Remarketing Keywords – What Is It And How Does It Work?
Remarketing campaigns allow you to continuously engage with people who made a visit to your website but who did not make a purchase. By using targeted pay-per-click ads, you can ensure your brand stands at the forefront and in relevant places throughout the internet, reminding your users of their interaction with you and potentially encouraging them to revisit your site and make a purchase.
The benefits of remarketing
Remarketing is an effective way of advertising your services and products to people who are already familiar with your company. People you might want to remarket include those who wished to do more research before they purchased, or those who were busy doing something else and half way through their original purchase or those didn’t spot what they needed upon first visit. Customers who see retargeted ads are 70% more likely to convert on your website and the examples given just now are potential customers that might be compelled to visit your site again to make a purchase after initially not making a purchase.
Remarketing also helps to boost brand awareness and works in a similar way to the cell phone theory. The theory, originating at Duke’s University, claims that even when people are busy or distracted they subconscious take in images and surroundings in. When you remarket to someone, it is likely they will already possess some subliminal knowledge of your brand essence. Did you know that remarketing actually increases conversions? WordStream found that the more times a user viewed an ad the higher the conversion rate.
Make sure the ads you create are relevant for the audience you would like to reach and have the same feel as your website as well as an enticing call-to-action.
If you would like more information about PPC services at HookedOnMedia, please do not hesitate to contact us.