Survey concludes users want more ‘answers, fewer search results’
As we edge into 2017, the gradual rise in people using the voice feature on their phone will continue to surface, though many of still feel anxious about doing this public….
A survey of 900 smartphone users concluded that people are more likely to use the voice feature when they are alone than when they are in public and making calls, texting, searching and map checkers were the top uses for voice.
The top motivation behind using the feature were:
- Answer is read back to user.
- No need to type.
It makes sense that Google is placing energy into voice search and natural language as we move in 2017; in 2015 voice search increased from ‘statistical zero’ to account for 10% of all global searches – this equates to 50 billion searches per month.
Voice queries are changing searches
We don’t use voice to search in the same way that we use a keyboard to search. We have developed a unique set of habits for searching with a keyboard and these are based on the limitations and capabilities. Voice searches will likely give way to more long-tail search keywords and natural language queries which can offer more contextual information and knowledge about the searcher intent. Smart home hubs such as Amazon’s Echo and Google Home will allow the companies associated to access data on users’ habits, interests and purchases, introducing new possibilities for marketing.
We predict that….
Voice search will give rise to queries that are much more conversational and therefore longer, so if you can incorporate content that adopts a more conversational tone in places, then go for it!
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