Keeping up to date and monitoring campaigns of any size in marketing has always been important. In an online world however, it is almost more important than ever – and thankfully there are number of tools out there that can help with this.
Coming to the fore in recent years has been the importance of social media as a marketing tool – and one could argue now that it is the world’s biggest influencer when it comes to people’s consumer behaviour. It is therefore vitally important that your business monitors this and your marketing activity on social media. Thankfully there are a number of tools that will help you do this, and in this blog article we’ll take a look at a few of them and sum how they could help you achieve the results you need.
Sprout Social provides a range of the best features that most social media marketing tools have – scheduling, monitoring and research tools that help you reach the right people and target them in the right way. Sprout Social really comes into its own though when it comes to reporting – attractive PDF files can be exported and sent to clients that include almost any social metric you want. Putting them into attractive graphs, it also displays growth in a way that will appeal to both your business and your clients.
Buffer is a great way to publish on Social Media – and can really help if you have a number of different accounts you wish to post from at different times. Engagement is the key here – using Buffer will help with learning when the majority of your customers are online and active – helping you reach them at optimal times and ‘buffer’ scheduled posts to ensure they are as effective as they possibly can be. As you do this, the tool learns about you, your social media habits and your business – helping reach the most amount of people, and therefore potential customers, as you can.
Tweet Deck is so widely used that it almost doesn’t feel right including it in this list – but it’s worth a mention because it is so versatile and can help you and your business with so many different aspects of social media posting and monitoring. It lacks in the reporting side of things – but is one of the best basic tools out there when it comes to posting, researching, monitoring trends and hashtags and making sure your life on Twitter is as simple and as straightforward as it can be.
Another great research tool, Tweet Reach measures how far your tweets travel and creates highly attractive reports than can be used internally or sent to clients. It’s a great analytics platform and helps you understand to a great extent who has viewed your tweets, interacted with them and how you can do more to associate yourself with influencers and people on social media that might drive traffic and business to your site.
The benefit of using tools such as Simply Measured is that it helps you make informed, clear decisions about your social media marketing. It’s designed for bigger companies, and therefore the pricing reflects this, but if you have a number of accounts you wish to use it on, Simply Measured can help you make the right research decisions and make you think about every aspect of your social media posting before you click the publish button. It provides one of the best analytics tools out there – and provides real insights that can help you make more informed decisions.
Choosing the right social media platform is very much a personal process – and it’s just as much down to ease of use and the interface as it is with how it can help your business.
If you need any more advice when it comes to social media platforms, or social media marketing in general, contact us for more information about monitoring social campaigns.