Online sales are set to grow to their highest this year – have you got your site Christmas-ready? Here are a few tips to convert as many sales as possible….

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  • Add a live chat feature to your site – LivePerson conducted a survey which found that 45% of users preferred live chat as the main method of communication. Moreover, 40% said that they would be likely to use live chat on their mobiles should they need assistance when shopping.
  • Optimise your site for effective mobile use – it is predicted that the majority of ecommerce sales will happen on mobile this Christmas. With this in mind, optimising for mobile has never been more important. You will lose customers very quickly if it becomes difficult for them to navigate the mobile version of your site. Moreoever, the average loading time that users will allow is 3 seconds – so you need to be on your game!
  • Consider the part that tablets have to play – The LivePerson survey also concluded that 65% of users will use their tablets as on of their 2 primary shopping devices. Check your Google analytics results to ensure that you have enough traffic coming through in tablet form to justify investing in tablet-optimised design.
  • Invest in a ‘festive’ design – think about the effort that goes into high-steet window displays – so why not do the same online? Make a few themed changes to the layout, colour scheme and overall design of your site whilst still preserving your own brand identity. Sit down with a graphic designer and put your ideas forward where this is concerned and get the best out of Christmas ecommerce.



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