In the world of SEO and digital marketing, keeping up with emerging trends is a must, helping you to stay ahead of the pack. Here are some such trends to consider when crafting your strategy for autumn and winter the months that follow. 

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Silent video

Unless you’ve been living under a rock for the last year or so, you’ll know that video is the new image, with Facebook expanding their video tools dramatically and Twitter following suit – almost all social media platforms have expanded the maximum allowable length of video in the past year.

Interestingly, 85% of the videos on Facebook are being viewed without sound, according to Digiday, allowing people to consume content on public transport, at work and in other environments where sound may not be appropriate. This new development will capture viewers’ attentions while also reducing the amount of uninterested viewers, leaving you as a marketer, with a more focused audience. This is advantageous, as you can use a call to action without it seeming intrusive and spam-like.


The rise of ‘other social networks’ for business

2018 has been the year of platforms such as Instagram and Snapchat coming centre stage along with the already big players like Facebook, LinkedIn and Twitter. Snapchat was initially written off as a fad but now continues to offer businesses the chance to serve ads that are based on gender, age and the type of videos a user views. One possible trend that is doing the rounds is whether they might use the facial recognition tool together with monitoring behaviour/facial expressions and the information this could yield.


Live streaming increasing in significance

Live streaming is no new development but it has indeed taken a much bigger role ins social marketing in the past 12 months. Facebook have made algorithm changes in order to accommodate the new publishing option and Periscope has its own app where users congregate to watch videos that interest them – this also crosses over with Twitter, its sister company. What does this mean for marketers? Demos, behind-the-scenes footage, Q & As – the sky is the limit. In terms of Facebook, a live video can leverage your reach for other posts – you have the opportunity to garner viewers who may not necessarily see your content in their newsfeed.


Are you a bit lost where social media and business are concerned? Setting yourself up with social accounts and knowing how to sustain them can be challenging. We can offer you a free consultation to help you find the areas you might need a helping hand with. Come and pay us a visit in Truro at our riverside office – we look forward to welcoming you.