A new year means new trends in the world of social media marketing. Let’s take a look at what will be users’ priorities and what will continue to grow and indeed emerge in 2018. 

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Increasing popularity of Instagram Stories

More than 200 million people use Instagram Stories every month – this figure is over 50 million more than those who use Snapchat – this is particularly astonishing as Instagram Stories is only 1 year old. It is predicted that by the end of 2018, half of all Instagram users will be using Instagram Stories  – so the brands that are interested in connecting with Instagram, will need to do a bit of research to learn their way around Instagram Stories!


Expansion of live streaming

Once considered a gimmick, live streaming has developed into a fully fledged tool. Many big brands have started using live streaming in order to increase their number of followers. Live streaming is likely to be incorporated into brands’ monthly content plans as we go into 2018.


Investment in influencer marketing set to continue

When surveyed, 90% of marketers who employed an influencer in 2017 fedback that they believed it benefitted their business. Influencer strategies help businesses make links with new audiences and improve engagement with existing audiences.


Brands will invest more into video

It is increasingly important to optimise video content for search engines as users continue to watch videos on their commutes and during their lunch hour. Many businesses in the hospitality sector features video on their homepage and this has proved an effective and fast way to sell a location.


What do the stats say?

  • 48% of marketers plan to add YouTube to their marketing plan in 2018.
  • 46% of marketers plan to add Facebook Video.


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