Instagram is the fastest growing social media platform out there, so it’s essential that marketers harness the audience that is available to them. If you’re a little frazzled about how best to use Instagram, here are a few first steps to get you started.

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Create your profile

You will need to ensure that your Instagram app is the latest version, otherwise you will not be able to make the most out of the profile and the advancements in resources and updates. Once you have the latest version, tap your profile photo at the bottom right and tap on the settings wheel icon at the top right. Click ‘switch to business profile’ and you’re ready to go.

Set up your Instagram business profile

You will now need to link your Instagram profile to your Facebook profile so that they are all in sync. This will include information such as your email address, phone number, current promotions and more. Follow this link for simple steps on how to achieve this.

Explore Instagram Insights/Analytics

Instagram Insights is the Instagram custom analytics tool (like AdWords is to Google), allowing users to look into details surrounding impressions and post reach, as well as the number of clicks you’re receiving from your profile to your website (conversions). The results ascertained from Insights will help you to know how to best Instagram your Instagram business profile and get the most out of it.

Promote Your Instagram Posts

Clicking on the ‘promote’ link will help you to get more followers for a particular post. You can set things like budget, target audience and how long you want the post to be up for.

Selling products on Instagram

Instagram is set up to promote and sell products and services. Posts that are designed for shopping are represented with a shopping bag icon which users can click and use to purchase something – pop ups will appear with details and specifications about the product.


If you would like more information about the social media marketing services we offer here at HookedOnMedia, visit us in our Truro office or give us a call today.