What Does It Mean When An Agency Is A ”Google Partner?”
Have you spotted the ‘Google Partner’ status logo on a company’s website recently but aren’t sure what it means? Being a Google Partner is a credential that sets one business apart from another, representing time and hard work. Agencies with this status have invested time attending courses and passing exams to qualify in addition to meeting other strict requirements set by Google.
Google Partner status means you’re working with experts
A company with Google Partner status will likely create you a high quality PPC campaign as they have specific experience with Google Ads and analytics. They’ll always have SEO and PPC at the forefront of their plans and be looking to move your campaign along with the tide of Google’s fluctuating algorithm and keyword shifts. Google Partners are required to take recertification exams to make sure they are up-to-date with the latest changes and trends.
Google Partners lead by example
You can be sure that a company with Google Partner status will be using PPC as part of their own marketing efforts. They will be continuously using PPC to pave the way with new and fresh ways to leverage their clients’ PPC campaigns. Google ask their Google Partners to test new methods in order to keep up with general changes.
Premier Google Partners have access to a dedicated Google agency team who they can contact should your ad become attacked by malware that might negatively impact upon your campaign. This will save you time and effort contacting Google yourself, freeing up time for you to focus on the day-to-day running of your business.
Here at HookedOnMedia we’re proud of our Google Partner status and pride ourselves on being able to offer the knowledge acquired from taking part in becoming a partner, to our clients. Contact us today if you’re looking for an integrated digital marketing experience.