The Nitty-Gritty of Why Video Marketing Is So Effective
There are many reasons why video marketing has proven to be so effective, including many people who like to watch videos. Most people will engage with videos on social media, using them to make purchase decisions.
To put it simply, a short video clip demonstrating how your product works and all relevant details are more likely to be watched by your audience than a thousand-word blog post.
Why Video Marketing Is Effective For Brand Building?
One of the significant benefits of videos is that they encourage people to spend more time on websites. Additionally, videos signal search engines that your content is relevant and valuable. You will want to make sure your videos are optimised for search engine optimisation (SEO), including descriptive titles, engaging descriptions, and links back to your website.
Building a brand is best done with the help of video marketing too. That’s because not only does it help you rank, but people can see your office, experience your product or learn more about it via 1-minute video compared to reading lines of text.
The key to using videos as part of your branding effort is to ensure it has a consistent voice that appeals to your target audience.
People Want To Watch Videos That Offer Value
While creating a video, keep in mind that the final product does not have to be perfect. Content is the most critical factor. Poorly edited videos put users off. That said, you can produce a compelling video even if you don’t have the best technical equipment because people, overall, want to watch videos. So, the approach should be the make the video watchable and short.
Videos also work great for inbound marketing. The strategies aim to attract and retain customers. So, instead of trying to push a product or service, you can create a video that appeals to the interests of your target audience.
People Engage With Videos On social media
Video on social media can be a great way to reach new customers. But it must be engaging to get a response. A well-produced video can draw viewers’ attention within the first few seconds.
To begin with, make sure you have a clear goal for your video. On social media, videos can be to drive traffic to your site and push the purchase of a product. The call to action is like a virtual invitation to your audience. It should point the viewer to the desired action. It can be as simple as “to learn more about this product, visit this link.”
When creating your social media video, include the most relevant information first.
If you have more than one video, consider using different formats. Facebook, Twitter, Instagram, Pinterest, and LinkedIn all have their own technical video specs.
If your video directly addresses the most common issues your target audience faces, it is likely to be watched and shared compared to one that talks about you.
People Use Videos To Help Make Purchase Decisions
As business reaping the benefits of video marketing requires developing a reputation as a trusted source of knowledge.
One study found that 68% of YouTube viewers watched a video before purchasing. The power of video increases as it connects businesses with consumers on the web. According to research, 92% of shoppers rely on visuals to make purchase decisions. And nearly 50% of them look for videos related to a product on the internet before heading to a store.
Videos can have various effects on different industries, depending on the objectives of the video and the products being sold. For example, an electronics company might use videos to provide customers with a step-by-step guide on using a new product. After all, consumers won’t purchase a new laptop or smartphone on impulse, so they’ll want to learn more about it before deciding.
Key Video Trends in 2022
The one major video trend in 2022, which has been on our radar since late 2020, has been short-form or bite-sized videos. Platforms like Tiktok have millions of users worldwide that make videos that range from famous quotes to dances etc. However, many brands have started to take an alternative approach to video marketing on these platforms through challenges coupled with hashtags (#) that helps the videos go viral.
Campaigns, most recently Chipotle: #Boorito Challenge, Gymshark, and Kool-Aid: #OHYeahChristmas with LilJon Contest, are examples of how to leverage the power of this type of video marketing and advertising.
If your target audience is between the ages of 15 and 25, this is a video trend that you should be leveraging in 2022.
The Key To Effective Video Marketing
Using stories to make your videos more engaging is a good way to increase engagement. Try creating a story around the product or service you’re selling or a story relevant to your audience. A great story will encourage viewers to share it on social media sites or other websites. You may also consider posting it on YouTube and Vimeo to increase its visibility. The video should contain information that is relevant to your business.
In order to make your videos more compelling to viewers, try to appeal to their needs and hidden desires.
Video producers should also develop a script for their videos before filming them. This will ensure consistency and prevent the omission of key information. Many successful video producers plan their videos months in advance.
Since, you don’t want your videos to feel rushed, plan out the content points and highlight moments well before shooting them. This will make the videos more appealing to your target audience, consequently increasing conversions.
Final Word
Visual mediums have always been highly effective advertising mediums. Remember the glossy covers of fancy magazines? There is a reason why advertising is paired with a beautiful model. Not only does it get people’s attention, but holds it long enough to make an impression.
Video marketing is no different, except for now; it is a lot more potent thanks to lower production costs associated with producing a viral video. As a marketer, you already understand that a video does not need to go viral; it just needs to be watched by the right people!
