The Benefits Of Working With A Google Partner Agency
Google Ads, also referred to as AdWords, is a Google programme that advertisers use to run mainly pay-per-click (PPC) advertising. The advertisements will generally appear as part of Google’s search engine results and on its display network. It’s an excellent way of drawing in tons of new leads with the right approach. That’s why just about every online business, regardless of whether they are selling products or services, uses Google Ads.
When a company reaches a certain level of Google Ads expertise, they become what is referred to as a Google Partner. As a business owner working on their digital marketing plan, it is essential to work with a company with the most experience. If anything, the more experience a company has, the better the results you see from running advertisement and marketing campaigns.
When you partner with a digital marketing company that’s also a Google partner, you know that this is the best of the best – this status represents the cream of the digital marketing world.
Google Partner agencies have passed Google Ads product certification exams, while they also continue to stay updated with the latest from the company.
Passing the exam is no easy task and requires that companies go through extensive training to pass the Google Ads product certification exam. Passing the exam certifies that the company that bears the later assigned badge has the knowledge needed to provide their clients with the best service. The companies also get registered in Google’s Partner database.
Google Partners can be certified in various types of advertising such as video, search, display, mobile, and shopping.
In addition to the above, we’ll examine a few more benefits of working with a Google Partner Agency below.
Access To Exclusive Services and Products
One of the most significant benefits of working with a Google Partner agency is taking advantage of exclusive products and services. These are often not available to the public yet but are available to Google partners that spend a lot of money. As a client of the agency, you get to directly benefit from these products, which give you an edge over the competition in some cases.
Dedicated Support By Google
You are bound to run into hurdles when running ads, which range from ads not being approved to them not running at all. If you run ads, and something goes wrong, or you need help, try reaching out to Google. Best case scenario, they get back to you in a week via email.
On the other hand, Certified Google Partners receive dedicated support from a dedicated Google representative. The agency works with a representative of Google to help with account maintenance and dealing with other account-level issues. The agency can address the problem faster than you if something goes wrong, even with an in-house team.
Always Up To Date
A Google Partner agency will almost always be up to date with Google’s technology and algorithms changes. They (partners) are also likely to be more knowledgeable because they get to work with products before the products are released to the public. Plus, they are working with Google and running all manner of campaigns for multiple clients.
Help Uncover Technical Issues
When running a campaign, you’re bound to run into technical issues, and that’s often one of the most important reasons to hire a Google Partner agency. Whether you’re experiencing issues with your website, a landing page, or some other problem, experts know how to address it and the importance of addressing it right away. The sooner the issue is fixed, the lower the odds that Google will penalise you for it.
A common instance of this is duplicate content that hasn’t been fully crawled. You can suffer a penalty from Google if the content is found to be duplicated by Google. Working with an agency will mean that the problem can be fixed before it becomes a serious issue. That way, your site will continue to rank high in Google and other search results.
Experts also know how to uncover issues that aren’t apparent before they become a problem. For instance, if there is a 404 page on your website that isn’t easy to find or one that’s only accessible via a mobile device, these are things that must be fixed.
Google Partner Agencies Promise a Great Service
Google makes sure that its partner companies provide clients with excellent service. To maintain their partner agencies, they need to maintain the high standards laid out by Google, one of which is providing an excellent service.
Businesses that work with Google Partners can be assured of the best service available. Running ads can be expensive depending on the industry you are in, so the quality of the service matters a great deal. We also strongly advise that you check independent reviews about the agency before jumping onboard.
Final Word – How To Find A Google Partner?
As you would imagine, many fly-by-night agencies may not be Google Partners but still have a badge. That badge is only a way for them to sell their service without maintaining the high standards that Google sets forth. Also, the agency may not have the expertise they claim to have. Fortunately, Google maintains a list of all its partners, which will help you find the best one near you.
You can search Google’s database by expertise, enabling you to find an expert with the advertising know-how that will benefit you. You can also search by budget or location to find someone near you.
You will want to search through Google Partner’s site to verify that the company is a partner. Alternatively, you can start your search on Google. At HookedOnMedia, we too, are a certified Google Partner Agency. Please don’t hesitate to go ahead and verify us, if you’re looking for excellent standards of service!
