We have a wealth of experience structuring PPC & Adwords campaigns
At HookedOnMedia we optimise campaigns at outset to ensure they are well organised and structured. In the long run this allows us to change and edit campaigns with ease.
Principles Of Campaign Optimisation
– Identify Goals.
– Measure the Results.
– Experiment and Adapt.
Adwords ‘Quality Score’ also comes into play, as having a well structured account will also bring lower CPC (cost per click) benefits, as related keywords are grouped together – improving Quality Score and driving down costs (With a high Quality Score Google Adwords rewards you with a lower cost per click).
We have a wealth of experience structuring PPC & Adwords campaigns; some considerations we will take into account are:
– Individual Products & Services
– Budget Considerations
– Current Website Structure
– Geographic Location Targeting
– Any Seasonal Targeting
At HookedOnMedia all of our PPC campaigns have well written and strong ad text, ads are designed to be enticing with strong calls to action. Destination URL’s are carefully chosen and variations of ad text are constantly tested to ensure the campaign is as optimised as possible. If one ad variation is producing more sales or leads than another – then we will keep the high performing ad and aim to optimise it further.
Optimised landing pages are core to a successful PPC campaign, we ensure pages:
– Contain Original Content – Are Transparent – Have Clear Navigability
We will ensure that display adverts are being displayed on relevant websites that are converting, i.e. ensure that any users clicking on your display ads are converting into your targeted goals. This is acheived through tracking, once set up correctly tracking will detemine if ad clicks are generating conversions.
We will also ensure that the correct payment stucture is in place, normally this is either CPC (cost per click) bidding, or CPM (cost per thousand impressions).
With our wealth of experience, we create award winning campaigns on Google AdWords, Bing, Facebook, LinkedIn, Twitter and YouTube.
“We’ve had the pleasure of working with HookedOnMedia here at The Exeter Dental Centre for over a year now. I am still impressed on a weekly basis by the depth of knowledge both Stewart and Andrew display.Their work on our pay per click, search engine optimisation, social media and website optimisation campaigns have been extremely impressive. We now gain nine times as many new patients from our digital efforts than before working with these guys. I particularly value their monthly reports which keep a keen track on spending and their efforts to drive down our cost of acquisitions by smarter use all major search engines.
The guys are honest, offer sage, clear advice and devise unique strategies on a continual basis and I cannot recommend them highly enough!”
Exeter Dental Centre
“My Distance Learning College has been working with Hooked On Media for several months now and in that time I can honestly report being absolutely thrilled with their services. Some impressive suggestions were made by the team in regards to landing page optimisation and these have had a real impact on our conversions. Conversions overall have increased and the cost per acquisition has become much more affordable. Finally Google is working for us! Absolutely thrilled with their services.
Thanks for your input HookedOnMedia and I look forward to our continued work together.”
My Distance Learning
“Hooked On Media have consistently driven bookings for us through SEO and PPC for the past 3 years. Our holiday based keyphrases have increased from basically nowhere in the search engines to page 1 on Google for nearly all of our targeted phrases. This digital marketing agency has brought a lot of online marketing knowledge to the partnership, delivering a social presence by increasing our Facebook fans plus managing the development of a viral APP. Above all we’ve been impressed by their in-depth knowledge and conscientious approach.”
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