Adrenalin Quarry Case Study
Zip-lining to the top of Google
Helping Adrenalin Quarry Soar to New Heights
Case Study
For more than ten years, HookedOnMedia has been working with Adrenalin Quarry – one of Cornwall’s most iconic adventure attractions – to transform their digital presence, scale their visibility, and drive unprecedented visitor growth.
From a derelict quarry to a top‑rated Cornish day out, Adrenalin Quarry’s rise has been powered not only by its gravity‑defying rides, but by a digital strategy engineered for long‑term success.
Here, we take a look at some of the key wins and campaign highlights.
Swinging Into Action
Adrenalin Quarry approached HookedOnMedia following a recommendation from a previous company they had worked with, looking to strengthen their digital presence and drive more high‑value bookings.
As the attraction grew – to include additions like the Aquapark – they needed stronger search visibility, improved Google Maps rankings and targeted campaigns to reach families, thrill‑seekers and the growing stag‑and‑hen market.
Our Approach
HookedOnMedia developed a multi‑channel strategy combining SEO, PPC, paid social and Google Maps optimisation to increase Adrenalin Quarry’s online visibility, strengthen their search presence and generate high‑quality, ready‑to‑book leads.
🚀 SEO: Driving Organic Growth
Our SEO strategy has consistently pushed Adrenalin Quarry to the top of Google – both in traditional search and on Google Maps.
Organic sessions surged from 98,412 → 188,202, delivering a 91.2% YoY increase in one particular year.
🏆 Keyword Wins
We secured 1st‑place Google rankings for high‑intent, high‑traffic keywords including:
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- “Aquapark”
- “Go karting near me”
- “Zip wire” – which climbed an incredible 67 positions between Aug 2022–Aug 2025 to reach #1
📍 Google Maps Visibility
We strengthened their local dominance with major ranking jumps:
- “Adventure activities Cornwall” → up 15 places into Top 3
- “Things to do in Looe” → up 8 places into 1st
- “Activities in Looe” → up 20 places into 1st
This surge in visibility directly contributed to rising visitor numbers and online bookings – aligning with the attraction’s mission to bring more thrill‑seekers through the gates.
💰 PPC: High‑Intent Campaigns That Convert
Our paid search strategy focused on capturing ready‑to‑book audiences with campaigns built around:
- Multi‑session bundles
- Aquapark + Axe Throwing combos
- “Things to do in Cornwall” and family day‑out searches
📊 Year‑on‑Year PPC Performance (Aug 2024 → Aug 2025)
- Conversions: +628.95%
- Website Clicks: +137.42%
- Return on Ad Spend (ROAS): increased from +470.45% → +628.95%
These results reflect a finely tuned approach to bidding, creative, and audience segmentation – ensuring every pound spent worked harder.
📣 Paid Social: Smart Targeting of Key Demographics
Adrenalin Quarry now boasts one of the biggest social media followings of any Cornwall or Plymouth attraction, with well over 100,000 followers – a testament to consistent, strategic, and creative paid social execution.
🔥 Campaign Highlights
- 67,700+ link clicks generated across the last eight campaigns
- 1,000+ lead forms submitted for stag & hen bookings & counting!
- 2,000 targeted users driven to stag & hen pages within two months
- Audience targeting refined by geo‑location, demographics, and interests to maximise relevance and ROI
This multi‑channel approach has cemented Adrenalin Quarry as a go‑to destination for families, thrill‑seekers, and group bookings.
See what Adrenalin Quarry had to say about working with HookedOnMedia:
Ready to Level Up Your Marketing?
If you’re looking for a no‑nonsense, results‑driven digital team, you’re in the right place. Based in beautiful Cornwall, we deliver SEO, PPC and social media marketing for clients across the UK and beyond.
Whether you’re a tourism attraction, e‑commerce brand, or service‑based business, our SEO, GEO, PPC, and paid social strategies are built to scale your visibility, traffic, and revenue.
As Google Partners with more than 45 years of combined experience, we bring the technical expertise, strategic insight and hands‑on support needed to keep your brand visible across every channel – and every new search landscape.
👉 Let’s talk about how we can grow your business.
“Having that support from HookedOnMedia is an amazing benefit… I can show my team exactly what’s happening behind the scenes – how it converts into website traffic, bookings and real results.”
Sian Ripley – Marketing Manager
Hayden Bassett
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT
