Beach Retreats Case Study
Making Waves:
Award-Nominated Campaign Drives Record Results for Beach Retreats
Case Study
Beach Retreats is an award-winning agency specialising in self-catering holidays within walking distance of some of Cornwall’s finest beaches.
Beach Retreats turned to HookedOnMedia after feeling their previous agency wasn’t fully unlocking their digital potential.
Although their search and remarketing campaigns were delivering bookings, the client knew there was more growth to be achieved.
Beach Retreats were looking for a partner who could bring clarity, insight, and measurable growth to their paid media activity.
HookedOnMedia stepped in with a full account audit, revealing untapped opportunities to scale performance and reach new audiences through PPC.
Our transparent, data-driven recommendations inspired confidence and set the stage for success, leading Beach Retreats to appoint HookedOnMedia as their new digital partner in March 2025.
Our Approach
We designed a strategy to drive sustainable growth without compromising the success of existing campaigns.
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Performance Max campaigns by property collections
In collaboration with the client, we grouped property collections
thematically (e.g., ‘Celebrate Series’ for Large Holiday Rentals) with custom creative and tailored audiences. Themed collections enabled relevant messaging, imagery, and offers for each segment.
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Customised performance assets
Every campaign included tailored creative – from headlines and descriptions to images – optimised for each collection. This made ads feel highly relevant and visually engaging.
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Custom audiences & new customer acquisition
We created audiences designed specifically for new visitors, allowing us to bid strategically for growth. By focusing on users who hadn’t previously booked, we avoided cannibalising existing brand traffic and maximised the impact of ad spend.
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Implementation & Optimisation
The campaign rollout was carefully phased:
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Audit & transition – The original search campaigns remained live while new Performance Max campaigns were built, protecting ongoing performance.
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Collections launch – Each property collection was set up with its own campaign, custom creative assets, and tailored audiences.
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Ongoing optimisation – Headlines, descriptions, and audience signals were tested and adjusted based on performance. Bids were constantly refined to balance volume and efficiency.
This structured approach allowed us to maintain steady performance while unlocking new growth streams, particularly from previously untapped audiences.
Between March and August 2025, the results were rapid and impressive:
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We reached 500,000 ad impressions per month by May 2025.
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Over 70% of bookings came from new customers, proving the campaigns were genuinely expanding reach.
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Performance Max campaigns consistently outperformed search campaigns, achieving a 900% Return on Ad Spend (with ROAS as high as 3,000% in peak months!)
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We delivered six consecutive months of month-on-month growth, without any drop in existing campaign performance.
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In five months, the campaign generated record revenue for the client.
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Working in partnership with Beach Retreats, HookedOnMedia‘s targeted PPC campaigns have supported their growth into a Cornwall-wide market leader, celebrated for exceptional self-catering holidays.
The result: Record-breaking bookings, exceptional ROAS, and industry recognition through a UK Search Award nomination!
Ready to see what a smart, data-driven paid media strategy can do for your business?
Hayden Bassett
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT
