CFS Fibreglass Case Study
Driving CFS to Search Success
Moulding a high‑performing SEO strategy
Case Study
CFS Fibreglass is a long‑established composites supplier based in St Day, Cornwall, providing everything needed for fibreglass, resin and GRP projects. Their extensive catalogue includes polyester and epoxy resins, gelcoats, topcoats, adhesives, solvents, roofing systems, surfboard resins, and PPE.
With nationwide delivery and over 50 years of industry experience, they are a trusted one‑stop shop for DIY users and manufacturers alike.
Technical Foundations
CFS needed a digital partner with deep technical expertise and a proven track record in strengthening search performance.
By tapping into our 40+ years of combined SEO experience, we carried out a thorough technical audit that identified key opportunities to enhance their visibility, including refining structured data, improving internal linking and restoring missing image assets.
Strengthening these foundations set the stage for sustained SEO growth and more effective optimisation across the site.
Strategic Keyword Research
To understand how customers search for composite materials, resins, tools and specialist supplies, we carried out an in‑depth keyword research project.
This revealed hundreds of high‑volume search terms directly aligned with CFS’s product range, with many attracting between 10,000 and 110,000 monthly UK searches.
This insight shaped a clear roadmap for growth:
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High‑volume product visibility – strengthening rankings for DIY and consumable terms
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Specialist authority – leveraging CFS’s established expertise in composite categories
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Commercial optimisation – improving product and category pages
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Technical SEO improvements – supporting site‑wide ranking gains
Organic Search Growth
During the first full year of partnership, organic performance accelerated dramatically.
Active users from organic search increased by over 500%, while key events (conversions) grew by nearly 600%!
As of August 2026, our SEO strategy has driven nearly 90,000 organic search sessions, reflecting both the strength of CFS Fibreglass’s specialist offering and the effectiveness of HookedOnMedia’s optimisation work.
Ranking Improvements Across Core Categories
Our ongoing optimisation has delivered major ranking gains across competitive roofing and composite material terms.
High‑value keywords such as:
Roofing Resin (+37 positions)
GRP roofing (+61 positions)
Fibreglass flat roof (+72 positions)
– saw substantial jumps in visibility.
These improvements highlight the impact of a well‑structured, data‑led SEO strategy, helping the site gain stronger visibility across competitive search terms and ensuring continued growth as customer search behaviour evolves.
Ready to Grow Your Visibility?
If you’re looking to strengthen your search performance, our award‑winning team at HookedOnMedia brings some of the deepest technical SEO expertise in the UK.
As a certified Google Partner, we combine industry‑leading audit tools with decades of hands‑on optimisation experience to help businesses grow sustainably through search.
Whether you need SEO improvements, AI Search visibility or local SEO growth, we can help you reach more customers, increase conversions and build long‑term search success.
If you’d like support elevating your search performance, our expert team is ready to help you achieve measurable results.
👉 Let’s talk about how we can grow your business.
Hayden Bassett
Digital Account Manager
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Lee Jackson
Business Development Manager
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