Coast & Country Parks Case Study
Turning Searches into Stays:
The Coast & Country Parks Success Story
Coast & Country Parks is an award-winning, family-run business with four stunning holiday parks across the South West, located in Somerset, Cornwall, and Devon.
We launched a tailored SEO campaign that delivered outstanding results – boosting their visibility, securing top rankings for highly competitive UK travel keywords, and driving more holidaymakers their way.
The success was so clear that they quickly chose to double their investment in SEO to keep building on that momentum.
“Customers have been able to find us better, and we’ve seen a huge increase in our Google Rankings”
– Naomi Pike, Marketing Manager
The Challenge
Climbing the Google Ranks
When Coast & Country Parks came to HookedOnMedia, they were struggling to attract customers through Google search.
Tapping into our over 40 years’ expertise in SEO, we tailored a campaign designed to:
- Boost organic visibility for high-intent search terms related to camping, glamping, and holiday parks in Devon, Cornwall, and the wider South West.
- Drive traffic to key landing pages through strategic keyword targeting.
- Enhance local relevance and user engagement via tailored content and technical SEO
The Solution
HookedOnMedia identified competitive UK travel keywords as well as underutilised long-tail keywords like “dog friendly campsites lymouth” and “family holiday parks in the southwest“, and within a space of 12 months (June ‘24 – July ‘25’), the campaign delivered dramatic ranking improvements:
“Camping Lynmouth” rose to 1st position on Google (+4 places)
“Family Camping Lynmouth” also achieved 1st position (+3 places)
“Lynton Camping” climbed to 4th position (+13 places)
“South West Family Holiday Parks” soared into the top 10 (+91 places)
“Holiday homes for sale in the South West” jumped to 7th position (+94 places)
See what Coast & Country Parks had to say about working with HookedOnMedia:
Ready to Grow Your Leisure or Tourism Business?
Our small but highly experienced team has helped countless tourism-focused brands reap the rewards of smart online targeting through our SEO and PPC services – from boutique accommodation providers to large holiday parks.
With team members based across Devon and Cornwall, we know the South West inside out and use that local knowledge to craft bespoke campaigns that outsmart the competition.
Recent results speak for themselves:
- Perran Springs Holiday Park – 75% increase in online bookings
- Beach Retreats – Over 900% Return On Ad Spend
👉 Check out our case studies and discover how HookedOnMedia can help your business achieve the same success.
Want results like this for your brand? Let’s talk SEO! 🚀
“HookedOnMedia have been really really good at communicating – we receive reports, great data every month, really good communication”
Hayden Bassett
Digital Account Manager
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Lee Jackson
Business Development Manager
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