Our client had never run Google Ads before, so we were starting with a blank canvas. We built a campaign designed to turn local searches into real enquiries and make every pound of their budget work harder.

The results speak for themselves:

• 74% lower cost per enquiry

• 8x more website visitors converting into enquiries

• 375% more enquiries per month

• 45% more people clicking the ads when they saw them

What We Did

Charging Up the Campaign

• Smart campaign structure We built a search campaign around the services people actually look for, including emergency call‑outs, home electrics, commercial work and inspections. Each ad directed users to the most relevant page, and full tracking was set up so we could see exactly which ads generated calls and enquiries.

• Removing wasted spend Not every search for electrician leads to a paying customer. We filtered out DIY searches and irrelevant terms so the budget focused only on genuine prospects.

• Letting Google find the best customers Once enough data was collected, we switched from click‑based bidding to enquiry‑focused bidding. Google’s system then prioritised users most likely to get in touch.

• Continuous optimisation We regularly reviewed which services and search terms delivered the strongest results, shifting budget towards top performers and pausing weaker areas. Ad wording was refreshed and tested to keep performance climbing.

The Results

A Surge of Local Enquiries

Within the first few months, the campaign grew from a standing start into a dependable source of new work:

• 60% more enquiries every month on the same budget once fully optimised

• 3x more website visitors getting in touch compared with the first 2 months

• 30% lower cost per enquiry after switching to enquiry‑focused bidding

• Over 40% more visibility in relevant local searches at peak performance

• More than half of all enquiries arriving as phone calls, ideal for a busy trade business

With the right structure, careful filtering and ongoing fine‑tuning, Google Ads became a steady, cost‑effective way for Cornwall Electrical Contractors to win new local customers every month.

Supercharged SEO

Comparing May 2024 onwards with the previous period:

• Organic sessions increased by 114.7% 

• Active users grew by 101.9%

This uplift shows that both traffic volume and audience reach expanded significantly. Crucially, the growth was driven by high‑intent landing pages, proving that the strategy attracted users actively searching for electrical specialists.

Keyword Wins

Within the first year, Cornwall Electrical Contractors secured multiple first‑place Google positions across their most valuable commercial keywords, including:

• Commercial electrical companies Cornwall now 1st, up 4 positions

• Electric contractor Cornwall now 1st, up 7 positions

• Data cable installation Cornwall jumped 47 places into 2nd

These results represent practical, high‑value search intent from developers, landlords and commercial property managers looking for trusted electrical contractors.

GEO Results

AI Search: The next wave of digital discovery

Since January 2025, we’ve taken their visibility even further with GEO, our next‑level AI search optimisation service.

We measured their presence across AI search engines using specialist tools such as RankScale, benchmarking them against more than 40 competitors. This included:

• Sentiment score tracking

• Brand citation frequency

• Competitor comparison across multiple AI platforms

Monthly blogs were specially written for AI citation, focusing on topical, high‑intent subjects such as recent changes to EV grants.

This ensured AI search engines had fresh, authoritative content to reference when users asked electrical‑related questions in conversational search.

Dominating Cornwall’s Electrical Search Landscape

Cornwall Electrical Contractors now rank first for high‑intent phrases including commercial electrical companies, electric contractors Cornwall, and electrical companies near me Cornwall, with multiple keywords moving into top‑spot positions. This surge in visibility directly supports large‑scale electrical projects, specialist installations and commercial enquiries.