Garden Buildings Cornwall Case Study
Raising the Roof in Rankings:
Garden Buildings Cornwall’s Digital Success Story
Case Study
Garden Buildings Cornwall, a family-run business based in Goonhavern, specialises in garden offices, annexes, portable buildings and mobile homes. In September 2024, they partnered with HookedOnMedia with a clear goal: to boost their online visibility, reach more of their ideal customers, and generate a steady flow of qualified leads.
To achieve this, we designed and delivered a comprehensive digital marketing strategy spanning SEO, PPC, and social advertising – ensuring Garden Buildings Cornwall could stand out in a highly competitive market while showcasing the quality and craftsmanship behind their work.
Challenges
-
Fierce competition in the garden buildings market in Cornwall and the wider UK.
-
Limited visibility on Google for key search terms.
-
Need for measurable ROI on paid campaigns.
Our Approach
HookedOnMedia developed a multi-channel strategy to increase Garden Buildings Cornwall’s online visibility and generate qualified leads.
SEO
-
Conducted in-depth keyword research and competitor analysis.
-
Optimised on-page content, metadata, and technical SEO factors.
-
Implemented a consistent content strategy targeting high-intent keywords.
PPC (Google Ads)
-
Built targeted campaigns around top-performing products and services.
-
Applied local targeting to ensure relevance and minimise wasted spend.
-
Continuously refined campaigns to improve click-through rates and conversions.
Social Media Ads (Facebook & Instagram / Meta Ads)
-
Phase 1: Ran a brand awareness campaign to boost online exposure and build data insights.
-
Phase 2: Switched to a lead generation campaign, using the learnings from Phase 1.
-
Designed visually engaging ad creatives tailored to the brand.
See what Garden Buildings Cornwall had to say about working with HookedOnMedia:
Key Wins
SEO Success
-
Achieved #1 Google rankings for 10 high-value keywords, resulting in major gains in organic reach and visibility.
PPC Performance
- Improved click-through rate from 11.74% to 17.39%.
- Campaigns generated 35,000+ impressions between Sep 2024 and June 2025.
Social Media Impact
-
Brand awareness campaign achieved 510,000 impressions in just five months.
-
Lead generation campaign reached 33,300+ people, driving valuable enquiries.
Visual Rankings For ‘Garden Office’
By combining expert SEO strategies, targeted PPC campaigns, and high-impact social ads, HookedOnMedia helped Garden Buildings Cornwall dominate their niche online.
The results speak for themselves: top search rankings, massive impressions, and a clear increase in potential customer engagement.
With a high-value purchase such as a garden building, every lead counts. Unlike impulse buys, these products involve significant customer consideration and investment, meaning quality and intent are far more valuable than sheer volume. By refining Garden Buildings Cornwall’s campaign strategy, we ensured ads were reaching the right people at the right stage of their buying journey.
The result: a steady flow of highly targeted enquiries, with over 160 qualified leads generated from PPC this year alone.
This consistent pipeline of motivated prospects has given the business a reliable foundation for sales growth, proving the power of well-executed, data-driven campaigns.
Want results like this for your brand?
(We’ve got shed loads of experience!)
Let’s talk growth! 🚀
Hayden Bassett
Digital Account Manager
PRIMARY CONTACT
Lee Jackson
Business Development Manager
PRIMARY CONTACT
